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March 25 – 27th, 2014 І Orlando, FL Making Cloud Stick The Marriage of Avaya Real-Time Apps with Avaya Network Virtualization Steve Regini & Randy Cross ©©2014 2014Avaya AvayaInc. Inc.Avaya Avaya– –Confidential Confidential& &Proprietary Proprietary #AvayaATF Do Do not not duplicate, duplicate, publish publish oror distribute distribute further further without without the the express express written written permission permission of of Avaya. Avaya. #AvayaATF #AvayaATF Key Points of this Presentation – Take Aways Avaya Aura Cloud Enablement + Fabric Connect Real-Time Communications as a Service (CaaS) redefines the industry’s expectations of a cloud delivery model It is no longer just about elasticity, on demand usage . . It is about the sensitivity of Real-Time collaboration and contact center. Resiliency and performance are now kings Application level virtualization is a key requirement to deliver on that expectation . . . . but not the only one . . A fully orchestrated cloud-based application model can be severely limited if the underlying network is not virtualized Build an end-to-end virtualized delivery model that can bring the real value of cloud to real-time communications ©© 2014 Avaya Inc. Inc. Avaya – Confidential & Proprietary 2014 Avaya Avaya – Confidential & Proprietary DoDo notnot duplicate, publish or distribute further without the express writtenwritten permission of Avaya. duplicate, publish or distribute further without the express permission of Avaya. #AvayaATF 2 The Move to the Cloud for Real-Time Applications Enterprise Software Stack 1992 Bridge the Transition Bridge the Transition Computing 2012+ 2002 Communications IP Communications Cloud Communications Industry Model Vertical Model Horizontal Model Cloud Model Avaya Strategy Own a Stack Own a Layer Own a Node Competency Strategy Vertical Integration Orchestrate the Stack Integrate across the Cloud Architecture Strategy Proprietary, closed Client-Server, open Cloud, loosely coupled © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF What is Needed for this Move ? Yes needs to be elastic IaaS has delivered this for years – Amazon, Rackspace Flexible compute, storage – VMWare vCloud Suit now instantiating cloud-based hypervisor Virtualization benefits – VMWare HA, vMotion: improve application resiliency Yes needs a flexible cloudbased utility opex model Pay per month per subscriber Pay per month per agent But the promise fails IF . . . The network upon which the nodal cloud framework is delivered, becomes the bottleneck . . . © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF 4 March 25 – 27th, 2014 І Orlando, FL Avaya Aura Cloud Enablement Real-Time Cloud Applications © 2014 Avaya Inc. Avaya – Confidential & Proprietary ©© 2014 2014 Avaya Avaya Inc. Inc. Avaya Avaya – –Confidential Confidential & &Proprietary Proprietary Do not duplicate, publish oror distribute further without thethe express written permission of Avaya. DoDo not not duplicate, duplicate, publish publish or distribute distribute further further without without the express express written written permission permission of of Avaya. Avaya. #AvayaATF #AvayaATF 5 The Ability to Provide All Types of Real-Time Clouds Private/Dedicated Cloud Public/Shared Cloud Multi-tenant – More than a single customer using a shared platform Lower cost/price and usually lower features/customization Limited custom options – usually rate carded Hosted off premise CaaS:UC/CC/Video Public Specifically for 1 customer 10-15% more expensive Total flexibility in design On and off-premise options Cloud option for enterprises with security or customization requirements (Financial / Health Care) Avaya Private Cloud © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF Hybrid Cloud Augment premise with Cloud subs/agents, or... Some apps in Cloud; some on premise Best solution for a migration path to Cloud Multi-tenant or private Future CaaS Hybrid Flexibility with Virtualization Private or Public Avaya Control Manager – SP / Cloud Edition Management App Management App Communications Apps Com ms App Com ms App Com ms App Com ms App Com ms App Com ms App Operating systems OS OS OS OS OS OS Virtualisation Software Virtualisation Software Cust 1 Cust 2 Cust 3 Cust 4 Cust 5 Cust 1 Cust 6 Multi-Tenant © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. Cust 2 Cust 3 Multi-instance #AvayaATF Cust 4 Cust 5 Cust 6 Choose your Apps: Aura 6.2 FP1 & FP2 Avaya Aura 6.2 Communication Manager Session Manager Secure Access Link Presence Services Web License Manager (LM) System Manager Application Enablement Server Utility Server Avaya ACE™ Avaya Call Center Call Center Elite Call Center Elite Multichannel Call Center Elite Experience Portal Call Center Elite Call Management System (CMS) VMware vCenter Server VMware vSphere • Choose your applications, ESXi 5.0 or 5.1, build feature bundles • Choose VMWare certified compute & storage, mix Avaya & non-Avaya apps © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. • Leverage vCenter, VMWare HA, vMotion, future SRM and FT #AvayaATF • Deliver optionally on Collaboration POD Collaboration POD – Start Your Cloud Deploy Applications Your Way Choice of virtualized or non-virtualized applications Standard VMware tools for deployment, admin & management Applications Respond Quickly to Business Deploy applications rapidly Improve your business agility Networking Compute Go Green, Save Money Lower capital and operating expenses Reduce hardware footprint Lower cost of cooling Virtualization Storage Improve Overall Resiliency Restore services more quickly Adjust infrastructure requirements to meet fluctuations Improve business continuity and disaster recovery Support customers through technology adoption curve Move from products to solutions Rapid deployment of communication applications through pre-integrated solutions © 2014 Avaya Inc. Avaya – Confidential & Proprietary Enterprise, private cloud, public cloud #AvayaATF Do not duplicate, publish or distribute further without the express written permission of Avaya. Integrated Solution Hybrid Cloud: Real-Time CC Extends to the Premise Scenario 1: Add Cloud CC To On-Premise CC to increase capacity Scenario 2: Integrate CCaaS Cloud With On-Premise Data + Applications to protect confidential / customer data CCaaS Applications Server(s) Aura CC Elite CCaaS Cloud CCaaS Reporting and Management Cloud - CCaaS Contact Center Agents Cloud / Hosted Cloud / Hosted On-Premise Cloud - CCaaS Contact Center Agents On-Premise Enterprise CC Enterprise CC Cloud + Premise Manage and Report Aura CC Elite Applications Server(s) Interaction Recording Media Store Applications Server(s) On-Premise Contact Center Agents © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. Interaction Recording Media Store On-Premise Contact Center Agents #AvayaATF And What do You Get . . Aura Cloud Enablement Target Market Offer Unified Contact Communications Center Single, open, scalable architecture Voice & Video Mobility Collaboration & Conferencing Messaging Customer Experience All SIP Based Solution Voice, Presence, Video, Mobility, Voice Mail Flexibility in endpoints and clients © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. Avaya Aura based UC & CCaaS platform. Partner hosted, partner led Partner led, partner hosted unified communications & contact center Utility pricing to Cloud Service Provider Avaya Aura® based platform: One architecture & all endpoints Open standards, hardware agnostic Spans SME to LE market segments Future hybrid evolution options Single, centralized administration Roles Based Access & Multi-tenancy Aura Cloud Enablement for CC (CCaaS) Aura Cloud Enablement for UC (UCaaS) Small – Medium – Large Enterprise #AvayaATF All SIP Based Solution ACD Multichannel Experience Portal (IVR) Work Force Optimization Reporting (CMS/ANAV) Flexibility in desktops The Application Layer is Ready . . . Now What . . . A Flexible Applications Model Choose your apps (UC, CC) Choose your hardware Consume dynamically from the cloud – utility opex model Virtualized Applications Framework Move apps around the network without impacting service Fail over within a compute stack automatically Now - Enter Avaya Fabric Connect Horizontal, high speed switching for Real-Time communications Virtual Service Networks with SPB Extend a true virtual data center Virtual Provisioning Service Move apps along with their L2 settings Extend to the premise/campus & provide flexibility for hybrid application clouds © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF 12 March 25 – 27th, 2014 І Orlando, FL Avaya Fabric Connect A Virtualized Service Deliver Network © 2014 Avaya Inc. Avaya – Confidential & Proprietary ©© 2014 2014 Avaya Avaya Inc. Inc. Avaya Avaya – –Confidential Confidential & &Proprietary Proprietary Do not duplicate, publish oror distribute further without thethe express written permission of Avaya. DoDo not not duplicate, duplicate, publish publish or distribute distribute further further without without the express express written written permission permission of of Avaya. Avaya. #AvayaATF #AvayaATF 13 Application Availability Intra and Inter Data Center North-South/Core-ToR Interconnects © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF PWE3\ELine EPL\MEF QnQ Dark Fiber SPBoIP MiNID Application Delivery Data Center to Edge © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF QoS Traffic Steering Dynamic Services Application Performance Application Delivery “The Mobile Edge” Predictable application performance by prioritizing business applications over recreational applications and reducing network load Flexible policy control by blocking, throttling, or applying QoS to applications directly at the network edge Recognition of 1200 different applications Granular control over applications: Permit Prioritize Throttle Block …with control by: Client VLAN Time of Day © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF Application Driven Networking E2E Orchestration of Layers 1-7 Avaya Cloud Orchestration Suite Deploy Application Clouds at Massive Scale Avaya Middleware driving end to end business process integration SDN Controller Automates Network Provisioning and Policies Partner Integration with VMWare, Storage © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF #AvayaATF BEST OF ATF SPEAKER AND TEAM AWARD BE SURE TO TWEET YOUR FEEDBACK ON THIS PRESENTATION #AvayaATF Winners will be announced at closing of event ©© 2014 Avaya Inc. Inc. Avaya – Confidential & Proprietary 2014 Avaya Avaya – Confidential & Proprietary DoDo notnot duplicate, publish or distribute further without the express writtenwritten permission of Avaya. duplicate, publish or distribute further without the express permission of Avaya. #AvayaATF 19 © 2014 Avaya Inc. Avaya – Confidential & Proprietary Do not duplicate, publish or distribute further without the express written permission of Avaya. #AvayaATF