Download LCC Overview

Process-Focused Network
Implementation
Jeff Pugay
Vice President, LCC International, Inc.
Broadband Wireless World Forum, 19 February 2001
Process flows help identify key dependencies
PARTICIPANTS
Responsible
Party
Site Selection
Criteria
Target Site
Identification
KEY ACTIVITIES
Site Selection
& Analysis
Site Analysis
ACME Inc.
Site
Selection
Criteria
12
3rd
Party
Data
2
1
Site Candidate
RF Design
Review
Site Ranking
based on
Design
Criteria
Site Acquisition
Site
Acquisition
NTP
ACME Inc.
Design
Approval
Lease Terms
Favorable ?
Hardcopy of
Site Survey
report to Prime
CUSTOMER
FCC
Interference
Analysis
ACME Inc.
Lease
Signature
FCC Filing
FCC Filing
by ACME
Inc.
FCC Design
Telco
Provisioning
Market Site Walks
Yes
Approval
Received
Notification to
begin New
Site Process
Market Data
& Frequency
Band Plan
ACME Inc.
Design
Approval
ACME Inc.
Site
57 Acceptance
54
42
Begin
Lease
Negotiation
s
4
No
First Filing
Window - FCC
Interference
Analysis
Begin New
Site
Process
37a
25
Criteria Met ?
WIRELESS
INTEGRATOR
5b
Minor
Zoning and
Permit
Assessment
of Site
Candidate
Preliminary
Lease
Feasibility
Preliminary
Construction
Feasibility (if in market)
Executable
Lease
Engineering Analyses Preliminary Study Report
40
Frequency
Plan
37
Final
A&E's
7
36
45
35
46
A & E's
developed
by outside
vendors
RF / SA /
CM/ A&E /
Owner Field
Site Walk,
P2P
Backhaul
Survey and
Construction
meeting
9
DECISION POINT
Correct
Punch list
Items
Documentation
of Items
Installed
60
Assembly
of Materials
Drawings
"red-lined"
by CM
8
56
59
Site
Clean-up
Wireless Srvc.
Co. verifies
Items Recv'd
against Ship
List
Contents
Complete
Contents
Incomplete
38
BOM
developed
Composite
Coverage
RF
Optimization
of Path
55 Alignments
Inspect
Materials at
Warehouse
facility
44
39
Permits
applied
for
P2P
Backhaul
Feasibility
Back to Step 3
Prelim. Link
Budget
Calculations
Final
Acceptance
Notification
62
NTP and
Final A&E's
Rcv'd
43
Major
Zoning
31
16
6
SCIP
PROCESS
Field
Measurement
Model
Calibration
Demographic
Study
Final Design Based
on FCC Filing 23
5
Preliminary
RF Site
Feasibility
Site Punch
List
58
Permits
Obtained
17b
Yes
Yes
61
Down to
Step 49
BOM
Issuance
Link Budget
Calculations
Title
Review
Criteria Met ?
5a
No
ACME Inc.
Final
Acceptance
NOC Circuit
Acceptance
37b
19
Investigate
Alternate
Candidates
ACME Inc. NOC
Hand-Off
BOM
Approval
30
22
15
SA Checklist
Form - Primary
Site
Site
Acceptance
Final
Optimization
Construction
NTP
17a
Wireless Srvc.
Co.
System
Stability
Analysis
Equipment
Installation
41
Market Site
Walks - Notice
to Proceed / PO
*all sites ready
20
21
List of PreQualified Sites
3
Equipment
Procurement and
Shipment
A&E's, BOM
Development
Copies of
permits
18
14
13
Lease
Execution
Lease Review
17 Paralegal
Review
Antennas
and
Mounts
Installed
RF Cable
Sweeps
47 Completed
34
RF
Connectivity
Test
48
32
Site
Survey
Report
Prelim.
Demographi
c Study
Prelim.
Frequency
Plan
RF Test
Complete?
33
No
Troubleshoot
Yes
Notification of
Construction
Completion
10
E-mail notification to
Prime, IP/WAN Co. and
Wireless Srvc. Co. PM
of Milestone Completion
Final
Acceptance
Notification
11
IP/WAN
Co.
IP Design and
Capacity
Analysis
IP/LAN
INTEGRATOR
37d
24
T-1 ordered
37e
26
FOC
Received
DELIVERABLE
Racks or
Cabinets
Installed
Equipment
37c Ordered
27
T-1
Delivered
49
Equipment
Received
53
IP
Hardware
50 Racked
Equipment
Racked
Power On
Test
51
37f
52
37g
Load
Configs
Power On
Test
IP
Connectivit
y Test
Circuit
Stability
Analysis
63
Yes
Site Stable?
No
Routers
OK?
Open Prime
Trouble
Ticket
No
28
T-1
Tested
37h
29
37i
Test
Configs
AT
Complete?
Circuits OK?
No
Burn-in, if
req'd
No
Troubleshoot
Contact Ckt.
Service
Provider
100% of
BOM
secured ?
ACTIVITY DURATION
Timeframe
0 Days
0 Days
3 Days
7 Days
2 Days
30 Days
2 Days
3 Days
5 days
120
Days
5 days
Equipment
Shipped to
Market at
Shippers
Terminal
45 Days
5 Days
2 Days
37j
2 Days - Testing , 7
days from NTP
5 Days
1 Day
1 Day
2 Days
1 Day
Potential Benefits of a Process-based Approach






Organizational focus and alignment
Prioritization of deployments
Revenue-drivers identified
More efficient utilization of resources
Prevents network over-provisioning
Higher return on investment
Schematic of a Hybrid Wireless Network
PTP
PTMP
PTP
Hub
PTCP Ring
PTMP
Backhaul
Hub
Gateway
Network
PSTN
PTMP
LMDS Market Deployment Example
Initial
Technology
Planning
Outlook
Real
Estate
Engineering
Mapping Cluster
Analysis



Greater than 75k Square Ft
Greater than 5 Tenants
Portfolios Opportunities
Initial List of
Buildings and Hub
Sites






Sales
&
Mktg
Marketing & Sales
Analysis
List of Target
Buildings & Hub
Sites
Address
Number of Tenants
Square Feet
Address
Number of
Tenants
Square Feet
Bldg. or Hub
Candidate
A-A
No
Tier II Analysis
Yes
Tier II LMDS Market Deployment Example
Incremental Building in existing Hub Ring
EXAMPLE (Year 2000):

$2750/Bldg/Mo Revenue Required @ 2 Cust/Bldg

$1375/Cust/Mo Revenue Required @ 2 Cust/Bldg

$2900/Bldg/Mo Revenue Required @ 4 Cust/Bldg

$725/Cust/Mo Revenue Required @ 4 Cust/Bldg

Addressable Market: Target Customers per Building

Industry and size of company determines ARPU potential

20% Share of Addressable Market
Tier II Analysis
(All other
buildings)
PTMP*
Within
Existing Hub
Footprint?
Yes
Building Analysis
(50% EBITDA
margin hurdle)
Building
Approved
Yes
Customer
Requirements
Analysis
CPE Type
Go to A-A
PTP
Go to A-A
B-B
No
NOTES:
1. 30 months to breakeven
2. Model based on PTMP eqpt. installations*
3. ARPU: Average Revenue Per User
4. PTMP: Point-to-Multipoint
5. PTCP: Point-to-Consecutive Point
6. PTP: Point-to-Point
No
PTCP
Go to A-A
Tier II Example continued
from
B-B
$1000/Cust/Mo Revenue Required @ 2 Customers/Bldg
$500/Cust/Mo Revenue Required @ 4 Customers/Bldg
No
Incremental Secondary Hub
Funding
Available?
Yes
Building Analysis
(70% EBITDA
margin hurdle)
Meets PreScreening
Threshold?
No
No
Yes
Hub
Threshold
Test Met
No
Yes
Build
Secondary
Hub?
Yes
Go to A-A
Summation of
Bldg/Revenue
Opportunities
SECONDARY HUB CRITERIA
(4 Customers per Bldg. basis)
10 Sites, $4250 Rev/Bldg/Month
20 Sites, $3600 Rev/Bldg/Month
Hub to be reviewed in
future years as
decreasing equipment
prices cause revenue
thresholds to decline
No
Why is this difficult to accomplish?




Opposing objectives of functional areas
The process requires discipline and focus
All activities must be linked to economic benefit
Services require comprehensive infrastructure
Wireless Future?