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Just Switch It – Data Center Migration from Catalyst to Nexus Switches in Data Center Partner Presentation November 2013 © 2013 Cisco and/or its affiliates. All rights reserved. v1.2 Cisco Partner Confidential 1 • Context Latest industry trends Demands on DC network • Why Upgrade and Why Now For Customers For Partners • Refresh Opportunity • Program Highlights Offers Highlights / What is New • Call for Action – Next Steps • Additional Details © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 2 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 3 Campus Data Center Catalyst Family Nexus Family Catalyst 4500E Catalyst 6807XL w/ Sup 8-E Catalyst 6880 Catalyst 2960-X/XR Nexus 6000 Nexus 9000 Nexus 7000 Catalyst 3850 Catalyst 6500 E © 2013 Cisco and/or its affiliates. All rights reserved. Catalyst 4500 E Catalyst 3650 Nexus 1000V / AVS Nexus 2000 Cisco Nexus 3000 Nexus 5000 Cisco Partner Confidential 4 TECHNOLOGY TRANSITIONS MOBILE Mobile CLOUD NEW BREED OF APPS DATA & ANALYTICS INTERNET OF THINGS NETWORK AT THE CENTER GROWTH & Mobile PRODUCTIVITY NEW BUSINESS MODELS EXPERIENCE EXPECTATIONS GLOBALIZATION SECURITY & COMPLIANCE BUSINESS IMPLICATIONS © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 Mobile Device & Apps Surge 3x More Devices / IoT 77 Billion Apps downloads in 2014 DC Traffic East-West Within data center 76% Cloud IP Traffic Surge Global cloud IP traffic will increase six-fold over the next 5 years Distributed, Database & Enterprise Apps 80% of enterprise Apps delivered as a service today © 2013 Cisco and/or its affiliates. All rights reserved. DC IP Traffic Surge Global data center IP traffic will nearly quadruple over the next 5 years Workloads on Servers Nearly 2/3 will be processed in the cloud by 2016 Cisco Confidential 6 Deliver Scale/Performance for the Cloud & Beyond © 2013 Cisco and/or its affiliates. All rights reserved. Simplify Management and Operations Align with Apps Requirements Cisco Confidential 7 Need to Upgrade Old Datacenter Switches © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 For The Cloud & Beyond Physical & Virtual Networking Multi DC & Cloud Prepare for the Cloud Up to 83 Tbps Switching Capacity © 2013 Cisco and/or its affiliates. All rights reserved. Up to 1536 10G, 384 40G or 192 100G Scale in Support of Virtualization 200ns Latency Enterprise Apps & Big Data Meet Enterprise Apps & Big Data Demands 100K+ 10G Fabric ports DCI Innovations Cisco Partner Confidential 9 Regardless of Architectural Preference $ Flexible Nexus Deployments Broad Portfolio Options © 2013 Cisco and/or its affiliates. All rights reserved. Fabric Based Architectures FEX Technology Simpler Way to Scale Dynamic Fabric Automation (DFA) 10/40 G FCoE, Unified Ports Lower Costs & Footprint DCI Innovations Cisco Partner Confidential 10 Leveraging Built-in Intelligent Capabilities Bringing your Network Closer to Applications Hardware + Software Physical + Virtual Network + Compute APIC SDN Apps Apps Apps Controller Multi-layer API Virtual Overlay Nexus 9500 Programmatic APIs DEVICE DEVICE DEVICE Virtual Overlays Controlle rs and Agents Nexus 9300 & 9500 Open, Programmable Networking Supporting SDN and More Most Extensible Controller Arch. © 2013 Cisco and/or its affiliates. All rights reserved. Software Upgradable to ACI & DFA Create the Foundation for an Application Centric Infrastructure Open APIs Open Ecosystem Investment Protection Cisco Partner Confidential 11 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 12 C 4 Key Reasons for Customers Speed of Change Stakes are High Trends are Happening Now Ensuring the right capabilities are built-in to address data center requirements Customers that have installed Nexus to meet these DC trends experience lower TCO benefits End of Product Life Cycle Many deployed switches are EoL/EoS Be Proactive Transform Your Business Transform your data center into a competitive differentiator for your business Compelling Offers Available Now, But Not Forever! © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 P 3 Key Reasons for Partners : Profitability, Better Profitability, Maximize Profitability Large Install Base Ready for Refresh If We Don’t, Competitors Will Aggressive & Simplified Offers Virtualization, Cloud, Apps Agility, Simplicity of Network are Top of Mind First Mover Advantage Refreshed Highly Differentiated Cisco Portfolio Limited Time Offers to Maximize Partner Profitability Better Account Control © 2013 Cisco and/or its affiliates. All rights reserved. Align with Customer Trends Architecture Based Selling Highly Differentiated Portfolio Cisco Confidential 14 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 15 $1.6 Billion Catalyst 6500 Install Base LDoS in FY13-15 $4 Billion Catalyst 2-5k Install Base EoS FY13-15 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 16 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 17 OLD Products Catalyst 6K, 4K, 3K, 2K Data Center Install Base Catalyst 2K, 3K & Competitors Campus Fixed Access Install Base Catalyst 4K Non-E & Competitors Campus Modular Access Install Base Catalyst 6K Non-E & Competitors Campus Backbone Install Base 802.11 a/b/g Access Point Install Base WiSM, 4400, 2100 MSE 3310 & 3350 Wireless Controller Install Base © 2013 Cisco and/or its affiliates. All rights reserved. NEW Products Entire Nexus Portfolio Catalyst 3850, 3650, 2960-X Catalyst 4500E with Sup 8-E or 7L-E Catalyst 6800, 6500E with Sup 2T 802.11ac/n Access Points WiSM-2, 5760, C3850, Flex 7500 MSE 3355 For Catalyst / Wireless Controller Details, refer to EN JSI Deck Cisco Confidential 18 Green = “Primary” recommendation Blue = “Alternate” recommendation Datacenter Switch Solutions Innovation & Investment Protection Across Entire Nexus Portfolio Nexus Access/Leaf Use Case Aggregation/Spine Recommended Solution Recommended Solution Nexus 2K, 9K Nexus 2K, 5K-7K Nexus 9K Nexus 6K/7K Nexus 9K Nexus 3K Nexus 9K Nexus 6K/7K High Frequency Trading Nexus 3500 Nexus 3K, 9K Nexus 6K Nexus 9K LAN/SAN Convergence Nexus 2K, 5K-7K Nexus 6K/7K Nexus 3K Nexus 9K Nexus 9K Nexus 6K/7K N/A Nexus 7K Core/Backbone Recommended Solution Enterprise Apps (MSFT, ORCL, SAP) Private/Hybrid Cloud & XaaS Big Data Web 2.0/MSDC BC/DR & DCI © 2013 Cisco and/or its affiliates. All rights reserved. • Nexus 7K Nexus 9K Nexus 7K Recommendations subject to whether project is greenfield or brownfield, and timing wrt qualified existing standards. Cisco Partner Confidential 19 C Benefits Offers Unified Fabric Discounted Offers Up to 50% Higher Credit for Retired Equipment with Simple Process Up to 18% Technical Service Portability Carry over unused service term Technical Services Promotion for migration 10% Discount Deferred Payments Up to 6 months, through Cisco Capital Financing Product Bundle Promotions Up to 43% © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 20 P Benefits Offers Collective Power of Promotions Nexus TIP/OIP + TMP +VIP-22 + Services + Bundles Data Center Switch Migration Services Nexus 7K and Nexus 9K Fixed price Migration Service Technical support contract transfers Simplified & Aggressive TMP Program Honor based return of old equipment, Simplified fixed credits up to 18% Technical services discount 10% Consistent TMP Structure From Cisco to Cisco up to 12% From Competitive to Cisco Up to 18% VIP-22 Rebates Up to 10% Product Bundle Discounts Up to 50% © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 21 No Change in program TMP Program List Price Reduction Trade To Credit Uplift up to 12% 2 Shared with Customer * TIP/OIP Incentive of up to 50% Migrate NonE Cat6500 to Nexus 9/7/6/5K List Price Reduction List Price Reduction Contractual Discount: example 42% VIP-223 Total Discount with 12% TMP off list. Net Partner Price N7K Common Equip. Bundles 6% = $19,000 N6K/N5K Chassis 6% Total Discount 50% of list Net Partner Price N3K Chassis 6% = $25,000 Line Card/Service Modules 4% Contractual Discount at Gold or 42% off list * Net Partner Price N7K Software License 6% 1 N6/5K Software License 6% or 10% = 29,000 Example: Front End Discounts 1 2 Not restricted to Gold partners only Final TMP credit Uplift may vary © 2013 Cisco and/or its affiliates. All rights reserved. Sample Config list Price = 50,000 Back End Rebates 3 See VIP SKU list for actual rebates www.cisco.com/go/skus Note N9500 and N9300 will be added to VIP 22 ** Channel Ops has a max combined discount for xIP + TMP…this may exceed that maximum Cisco Partner Confidential 22 New Bundles List Price Reduction Nexus 7K Software Bundles up 50% Disc when purchased with Nexus 7000/7700 Bundles N7K-SBUN-P2T2 = $25K Leverage Existing Common Bundles All N7K Common Bundles and Save up to 43% Savings All N6K Common Bundles and Save up to 28% Savings N7K-C7004-5LB-P2T2 = $18K N77-SBUN-P2T2 = $25K All N5K Common Bundles and Save up to 22% Savings All N9K Common Bundles and Save up to 28% Savings Eligibility: • Must be identified as Just SwitchIT Opportunity • Certificate of Destruction • Must upgrade to Nexus 9K/7K/6K/5K • N77 bundle will be NPH © 2013 Cisco and/or its affiliates. All rights reserved. Include N1K plus N5/2K or N6/2K bundle and Save up to 40% Cisco Partner Confidential 23 TMP Discount on Technical Services Advanced Services Payment Deferral Up to 10 % Flexible & Attractive Offers Up to 6 months* Get SMARTnet for Less © 2013 Cisco and/or its affiliates. All rights reserved. Fixed Price & Fixed Scope Cisco Capital Financing (*depending on location) Removing Budget Barrier Cisco Partner Confidential 24 10% Discount applies to multi-year contracts Data Center Migration © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 25 Plan Build Manage Custom Scope, Price dependent upon your requirements Cisco Nexus Planning and Design Service (Custom SoW) Nexus 9K Accelerated Deployment & Quick Start Svcs (Custom SoW) Data Center Optimization Service Unified Fabric Optimization Network Size – Defined in a Custom SoW Fixed Price and/or Fixed Scope Cisco Nexus Design Service (Fixed Price & Scope) Cisco Nexus Implementation Service (Fixed Price & Scope) Network Size – Either up to 2 Nexus 7000 Switches, OR up to 7 Nexus 7000 Switches Data Center Optimization Service Unified Fabric Optimization (Fixed Scope) Nexus Accelerated Deployment (Fixed Price and Scope – for N9K) Accelerate Time to Value © 2013 Cisco and/or its affiliates. All rights reserved. Worldwide Expertise Worldwide Presence Proven Delivery Capability Delivering Unique Cisco Insight Cisco Partner Confidential 26 Nexus Design Service Customer Objective Scope Summary Part Number Nexus Design Service Nexus Implementation Service Nexus Implementation Service Nexus planning and design service for very small target deployment Nexus planning and design service for small target deployment Nexus Implementation service for Nexus Implementation service for very small target deployment. May small target deployment. May also also apply to repeatable apply to repeatable implementation implementation "POD" deployed "POD" deployed progressively in progressively in larger deployment larger deployment Up to 2 Nexus 7000 switches ASF-DCV1-NEX-PD-A Up to 8 Nexus 7000 switches ASF-DCV1-NEX-PD-B Up to 2 Nexus 7000 switches ASF-DCV1-NEX-IMP-A Up to 8 Nexus 7000 switches ASF-DCV1-NEX-IMP-B Service Activities Project Management High Level Design Development Low Level Design Development Project Management Test Plan Development Network Implementation / Migration Plan Test Plan Execution Implementation / Testing Support (onsite) Implementation / Migration Support (remote) Knowledge Transfer Timeline (onsite) Notes: Partner ordering © 2013 Cisco and/or its affiliates. All rights reserved. 13 days DC/V Consultant; 20 days DC/V Consultant; 16 days DC/V Consultant; 25 days DC/V Consultant; Combination of On-Site and Remote ; Combination of On-Site and Remote ; Combination of On-Site and Remote ; Combination of On-Site and Remote ; Project Management (3 days) Project Management (4.5 days) Project Management (4.5 days) Project Management (6 days) Order on Cisco.com Ordering Tool Order on Cisco.com Ordering Tool Order on Cisco.com Ordering Tool * Can be resold by Tier 1 and Tier 2 partners Order on Cisco.com Ordering Tool Cisco Partner Confidential 27 Nexus 9K Acelerated Deployment Service Customer Objective Nexus planning and design service for smalll target deployment. May also apply to repeatable implementation "POD" deployed progressively in larger deployment Scope Summary Part Number 1-DC, 4-N9Ks, 32 N2K and 2 Custom Scripts Service Activities Project Management Design Document Configuration Migration Operation Guideline Custom Script Development Knowledge Transfer Timeline (onsite and remote) Notes: Partner ordering ASF-DCV1-NEX-ADS 21 days DC/V Consultant ; Project Management (4 days); Trips (2) Order on Cisco.com Ordering Tool * Can be resold by Tier 1 and Tier 2 partners © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 28 Ready Set Go Familiarize with “Just Switch It” Start Customer Conversation Close the Deal Website - URL Start Conversation- Why Upgrade Create Customer Offer Tools & Offers Assess & Discover Close the Deal © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 29 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 30 Trends BYOD & Mobility Context Based Security Programmability IT Simplicity Application Awareness Unified Access Data Center Networking Catalyst Switches, Cisco Wireless Nexus Switches Catalyst Switches APs & WLC 802.11/a/b/g to .11ac Speed Access: Fast Ethernet to Gigabit Ethernet Transitions Backbone: Gigabit Ethernet to 10G &40G © 2013 Cisco and/or its affiliates. All rights reserved. Nexus Portfolio Access: Gigabit Ethernet to 10G Aggregation & Core: 10G to 40G/100G Cisco Partner Confidential 31 Trade From Current Switching Trade To Nexus in Datacenter C2940, C2950, C2960-S -C, C2970, C2975, 2350, 2800, 2900 Nexus 3000, Nexus 5000, Nexus 2000, Nexus 9300* C3750, C3750-E, C3750-X, C3750v2, C3560, C3560-C,C3560-E, C3560-X, C3550 Nexus 6000, Nexus 5000, Nexus 3000, Nexus 2000 C4500, C4000 and C4200 Nexus 6000, Nexus 5000, Nexus 7000, Nexus 7700, Nexus 2000, Nexus 9300* C6000, C5000 Nexus 7000, Nexus 7700, Nexus 6000, Nexus 5000, Nexus 2000, Nexus 9500 C4900 Nexus 3000, Nexus 3500,Nexus 6000, Nexus 5000, Nexus 2000, Nexus 9300* *Nexus 9300 will be added to GPL - TBD © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 32 • Optimizes datacenter fabric to help: Fully exploit capabilities of Cisco Nexus family of switches Improve flexibility, resilience and operations performance Coordinate change management across IT organizations Reduce capital and operating expense • Components can be selected to meet customer’s specific needs • Each component comprises a fixed scope and deliverables © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 33 • Optional Activities for Nexus Optimization Nexus Network Assessment Nexus Architecture Review Nexus Advanced Feature Assessment Nexus FCoE Support Nexus Security Assessment Nexus Fabric Path Assessment Nexus Business Continuance Review Nexus Virtualization Design Review • General Support Test Plan review Proactive Software Recommendation Report Scheduled Change Support Ongoing Design, software and Project Management Support Remote Knowledge Transfer Sessions © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 34 • What It Is: Customized planning and design service • Delivery: Cisco engineers, solution architects, and partners • Service Activities Nexus Network assessment to identify gaps Implementation and migration planning and support High-level and low-level design development Remote knowledge transfer sessions • Deliverables Assessment report with recommendations Implementation and migration plan and assistance High and low-level10 Gigabit Ethernet/FCoE architecture designs Leading practices recommendations and assistance in loading configurations Management architecture and integration plan Remote knowledge transfer sessions on Cisco NX-OS and FCoE © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 35 Overview Outcomes • Technical Advice and Guidance for smooth • Share best practices and knowledge with the client integration of Nexus 9000 in customer’s environment • 3 day On-Site by Technical consultant • High Level Use Case/Design Discussion • Increase customer’s competency and speed to optimize the Application Centric Architecture in their environment • Customer gains valuable expertise by having direct access to Cisco consultants © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 36 Overview Outcomes Deliverables • Define business and • Blueprint for Application • Design Document technical objectives, Use Case alignment, current & future state • Assess data center ecosystem (server, network, storage and virtualization) Centric Infrastructure • Accelerate time-to-value attainment and production • Configuration Migration • Operations Guideline • Custom Script Development • Knowledge Transfer • Functional specs, design, test plan, acceptance criteria • Support Customer Team during validation • Knowledge Transfer © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 37 Product FCS Date End of Sale Date End of Support Date Catalyst 6500 non-E Series Supervisor Engine 1 Year 1999 Mar 2005 Mar 2010 Catalyst 6500 non-E Series Supervisor Engine 2 Year 2001 Nov 2007 Nov 2013 Catalyst 6500 Supervisor Engine 720 3A Year 2003 Dec 2009 Dec 2014 Catalyst 6500 Supervisor Engine 720 3B Year 2004 Jan 2013 Jan 2018 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 38 Product FCS Date End of Sale Date End of Support Date Catalyst 2950 Dec 2002 Oct 2008 Oct 2013 Catalyst 2960G Mar 2006 Jul 2012 Jul 2017 Catalyst 2960 Sep 2005 Shipping Shipping Catalyst 2960-S Mar 2010 Shipping Shipping Catalyst 3560-X - Shipping Shipping Catalyst 3750-G - Jan 2013 Jan 2018 Catalyst 3750-X - Shipping Shipping Catalyst 4500 non-E Series Supervisor Engine IV - Jul 2010 Jul 2015 Catalyst 4500 non-E Series Supervisor Engine V - Jul 2010 Jul 2015 Catalyst 4500 non-E Series Supervisor Engine V-10GE - Feb 2013 Feb 2018 Catalyst 4500 Supervisor Engine 6-E - Mar 2014 Feb 2019 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 39 Thank you. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 40