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Psychology, Communication, and
Multicultural Interaction
Chapter 2
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Psychology and Individual
Paradigms
• Psychology is a science
• Patient’s needs:
– Overcoming fears
– Changing bad habits
– Treatment education
• Paradigms
– Beliefs
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Communication
• Verbal
– Voicing the spoken word
• Non-verbal
– Body language
– Gestures
– Facial expressions
• Listening is crucial
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Communication Process
• Sender
– Encoding
• Message
– Written, verbal, and nonverbal
• Channel
– Auditory, visual, and kinesthetic
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Communication Process
• Receiver
– Decoding
• Feedback
– Clarity
© Cengage Learning 2013
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Listening Skills
• Key to communication
• Barriers may include:
– Preoccupation
– Message overload
– External noise
– Effort
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Listening Skills
• Telephone listening
– First impression of office
– Tone reflects attitude
– Identifying patient needs
– Transmitting accurate data
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Understanding Different
Generations
• Baby Boomers
• Generation “X”
• Generation “Y”
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Verbal and Nonverbal
Communication
• 20 percent verbal
• 80 percent nonverbal
– Spatial relations
– Postures and positions
– Facial expressions
– Gestures
– Perceptions
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Dental Check
• What is this
patient’s body
language saying?
– He’s sitting upright
and leaning forward,
indicating an
interest in what the
DA has to say
© Cengage Learning 2013
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Maslow’s Hierarchy of Needs
• Abraham Maslow
(1908-1970)
© Cengage Learning 2013
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Maslow’s Hierarchy of Needs
• Survival or physiological needs
– Body functions needed to survive
• Safety needs
– Security and safety in one’s surroundings
• Belongingness and love needs
– Accepted and cared for
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Maslow’s Hierarchy of Needs
• Prestige and esteem
– Self worth
• Self-actualization
– To achieve the best
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Defense Mechanisms
• Used to block communication
• Patients may feel:
– Ashamed
– Threatened
– Guilty
– In denial
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Dental Check
• If a dental dam is being used during
patient treatment and the patient begins to
indicate he is having difficulty breathing,
which of Maslow’s Hierarchy of Needs
must be addressed?
– Survival or physiological needs
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Culture, Ethnicity, and Race
• Culture
– Group’s shared beliefs
• Ethnicity
– Group that shares cultural characteristics
• Race
– Group with biological resemblance
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.
Multicultural Interaction
• Stereotyping and judging
• Cultural differences
– Customs
– Traditions
– Beliefs
• Translators and interpreters
©2013 Delmar, Cengage Learning. All Rights Reserved. May not be scanned,
copied, duplicated, or posted to a publicly accessible website, in whole or in part.