Download Ch 05

Learning Objective
O
U T L I5N E
Chapter
Objectives
Business
Speaking
Importance of Oral Communication
Improving Your Speaking
Barriers to Oral Communication
Preparing a Business Presentation
Developing a Business Presentation
Delivering a Business Presentation
5
C H A P T E R
Receiving and Using
Audience Feedback
Introducing Another Speaker
Evaluating and Improving Your
Speaking Skills
Business Speaking
Copyright © 2001 South-Western College Publishing Co.
Chapter 5
Learning Objective
Business Speaking
Learning Objectives
1. Appreciate the importance of speaking skills in the
communication process.
2. Recognize and overcome common obstacles and barriers
to successful oral communication.
3. Understand and respond to the expectations, fears,
interests, and needs of your audience.
4. Select a speaking topic, gather, and organize the support
your speech will require.
Chapter 5
Learning Objective
Business Speaking
Learning Objectives
5. Write and revise a basic informative, persuasive, or
entertaining speech, using effective visual aids and
appropriate speaking notes.
6. Begin developing effective delivery skills.
7. Effectively introduce another speaker.
8. Evaluate your strengths and weakness in order to develop
the speaking confidence you will need to succeed in
business.
Learning Objective
Chapter 5
Business Speaking
Appreciate the importance of speaking
skills in the communication process.
Importance of
Oral
Communication
THE IMPORTANCE OF ORAL
COMMUNICATION
Improving Your
Speaking
• Some 81 percent of recent business school
graduates rated this skill at the very highest
level of importance.2
Barriers to Oral
Communication
• Among MBAs surveyed, 75 percent rated it as
extremely important.3
Preparing a
Business
Presentation
• For long term success, 85 percent of MBAs
surveyed listed oral communication as
extremely important.4
Developing a
Business
Presentation
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Barriers to Oral
Communication
Preparing a
Business
Presentation
Developing a
Business
Presentation
Recognize and overcome common
obstacles and barriers to successful
oral communication.
IMPROVING YOUR SPEAKING
• Speaking is the most useful of our
communication skills.
• Managers advise tape-recording your talks to
improve speaking skills.
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Barriers to Oral
Communication
Preparing a
Business
Presentation
Developing a
Business
Presentation
Understand and respond to the
expectations, fears, interests, and
needs of your audience.
BARRIERS TO ORAL COMMUNICATION
• Speakers may misjudge the audience, may
not be clear about their topic, and may
misread the occasion.
Stereotypes
• Believing that all members of a group will
exhibit characteristics observed in just a few.
Prejudice
• Use your advance knowledge of an audience
to help understand their needs, interests,
beliefs, motives for listening, and likely
reactions to your message.
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Barriers to Oral
Communication
Preparing a
Business
Presentation
Developing a
Business
Presentation
Recognize and overcome common
obstacles and barriers to successful
oral communication.
Feelings
• Affective: feelings, emotions, non-rational
thinking.
• Cognitive: the logical, rational, thinking side of
ourselves.
• Emotions or feelings can often impede clear,
unambiguous communication.
Language
• Words, by themselves, don't have meaning.
People assign meaning to them.
Culture
• We are each slightly different people.
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Select a speaking topic, gather,
and organize the support your
speech will require
Preparing for a Business Presentation
Determining Your Purpose
Improving Your
Speaking
• Know your reasons for speaking.
• Have a clear idea of your objectives.
Barriers to Oral
Communication
Understanding Your Receiver
Preparing a
Business
Presentation
Developing a
Business
Presentation
• Any speaker whose message, delivery,
evidence, or style does not first consider the
audience that will hear it is destined for
failure.
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Barriers to Oral
Communication
Preparing a
Business
Presentation
Select a speaking topic, gather,
and organize the support your
speech will require
• What Makes People Listen?
• What's being said?
• Who's saying it?
• How is it being said?
Analyzing the Occasion
• Words, metaphors, examples, support
material, and delivery must reflect the mood of
the occasion.
Selecting An Appropriate Style
Developing a
Business
Presentation
• Packaging counts and that people pay
attention to style. Moods are infectious.
Learning Objective
Chapter 5
Evaluate
Business Speaking
Message/
Review
Audience
Feedback
Determine
Purpose
Performanc
e
Assess
Your
Receiver
Analyze
the
Occasion
The Business
Speaking
Process
Rehearse
Select
Speaking
Style
Develop
Visual Aids
Write
and
Revise
Gather and
Organize
Support
Establish
Your
Objectives
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Write and revise
a basic informative, persuasive, or
entertaining speech, using visual aids
and speaking notes.
Developing a Business Presentation
Focusing Your Topic
Improving Your
Speaking
Barriers to Oral
Communication
Preparing a
Business
Presentation
Developing a
Business
Presentation
• You must do your best to develop and deliver
a talk that best meets the needs of those who
will hear you speak.
• As a rule, the narrower the topic, the easier it
will be to gather and organize your material
Establishing Objectives
• Your objectives must be directly related to
your purpose for speaking.
• Informative?
Persuasive ?
Entertaining?
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Barriers to Oral
Communication
Preparing a
Business
Presentation
Developing a
Business
Presentation
Appreciate the importance of speaking
skills in the communication process.
Gathering Support
• Your evidence should be topical,
timely,accurate, believable, and complete.
• Different audience members will be moved by
different types of support material, you should
consider spreading your evidence.
• Include:
• Emotional support, facts, figures, and logic.
Appeals to pride and pity, affection and anger, or
fear and security might well convince those who are
indifferent to logical or rational appeals.
• The sources of your support
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Appreciate the importance of speaking
skills in the communication process.
Organizing Support
Give your audience an easy-to-follow pattern
that they can plug into and understand.
• Chronological: a time pattern often used with
informative speeches
Barriers to Oral
Communication
• Topical: divide your speech into major topics and
sub-topics
Preparing a
Business
Presentation
• Geographic or Spatial: often used in informative
speaking, this approach begins at the front and
moves to the back
Developing a
Business
Presentation
• Cause-and-Effect: Persuasive presentations often
begin with a known effect and move to a probable
cause
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Barriers to Oral
Communication
Preparing a
Business
Presentation
Developing a
Business
Presentation
Appreciate the importance of speaking
skills in the communication process.
Organizing Support (continued)
• Problem-Solution: Begin with a known problem,
then advocate a particular solution
Writing Your Presentation
• The Introduction: To gain audience attention and
encourage them to focus on your topic
• The Body of a Business Presentation: Refer to
no more than three main points.
• Transitional Devices: essential for coherence and
smooth flow between major points
• To add an idea, to give an example, to contrast, to
compare, to begin a conclusion
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Appreciate the importance of speaking
skills in the communication process.
Writing Your Presentation (continued)
• The Conclusion:
• to summarize the main conclusion
• to reinforce the main purpose for speaking
• to let the audience know the talk is about to end
Barriers to Oral
Communication
Preparing a
Business
Presentation
Revising Your Presentation
• Check the Language: Natural? Warm? Friendly?
• Check the Flow: Coherent? Smooth?
• Check the Bulk: Superfluous references?
Developing a
Business
Presentation
• Check the Timing: Fits the “time window?”
• Check Your Argument: Point made?
Learning Objective
Chapter 5
Business Speaking
Importance of
Oral
Communication
Improving Your
Speaking
Appreciate the importance of speaking
skills in the communication process.
Using Visual Aids
• Explain: Use pictures, drawings,photos, maps,
charts, diagrams, graphs, and tables to show
relationships, explain size, quality, and nature
• Reinforce: Repeat, reinforce, and augment
Barriers to Oral
Communication
Preparing a
Business
Presentation
Developing a
Business
Presentation
• Clarify: If you can’t easily say it, then show it
• Approval: Speech review and approval assure
against misrepresenting the firm
Learning Objective
Chapter 5
Business Speaking
Delivering a
Business
Presentation
Receiving and
Using Audience
Feedback
Introducing
Another
Speaker
Evaluating Your
Presentation
and Improving
Your Skills
Appreciate the importance of speaking
skills in the communication process.
Delivering a Business Presentation
Selecting a Method of Expression
• Manuscripted: word-for-word notes
• Memorized: least common, most troublesome
• Extemporaneous: thoroughly researched,
tightly organized, well rehearsed, and spoken
without a manuscript. Small note cards.
• Impromptu: unprepared, delivered on the
spur of the moment
Preparing Your Final Text for Delivery
• Prepare a full manuscript for multiple events
Learning Objective
Chapter 5
Business Speaking
Delivering a
Business
Presentation
Develop Your Delivery Skills
Rehearsing your presentation will:
• Limit your timing
• Improve transitions
• Identify “rough spots,” difficult words, and clumsy
phrases
Receiving and
Using Audience
Feedback
Introducing
Another
Speaker
Evaluating Your
Presentation
and Improving
Your Skills
Appreciate the importance of speaking
skills in the communication process.
Controlling Your Anxiety
•
•
•
•
•
Pick a familiar subject
Practice frequently
Picture the audience as friends
Position yourself to be free of tension
Pace yourself as you present
Learning Objective
Chapter 5
Business Speaking
Delivering a
Business
Presentation
Receiving and
Using Audience
Feedback
Begin developing effective delivery skills.
RECEIVING AND USING AUDIENCE
FEEDBACK
Prior to your speech...
• ask someone to listen carefully to your argument
• ask them to consider to your evidence
Introducing
Another
Speaker
Evaluating Your
Presentation
and Improving
Your Skills
• ask them to comment on the organization of your
material
Learning Objective
Chapter 5
Business Speaking
Delivering a
Business
Presentation
Receiving and
Using Audience
Feedback
Introducing
Another
Speaker
Effectively introduce another speaker.
INTRODUCING ANOTHER SPEAKER
• Like a social introduction. It brings people
together, establishes a friendly atmosphere,
and creates interest.
• Keep it brief
• Keep it appropriate
• Keep it accurate
Evaluating Your
Presentation
and Improving
Your Skills
• Keep it interesting
• Keep it believable
Learning Objective
Chapter 5
Business Speaking
Delivering a
Business
Presentation
Receiving and
Using Audience
Feedback
Introducing
Another
Speaker
Evaluating Your
Presentation
and Improving
Your Skills
Evaluate your
strengths and weakness in order to
develop the speaking confidence you will
need to succeed in business.
EVALUATING AND IMPROVING YOUR
SPEAKING SKILLS
Identifying Your Strengths and Weaknesses
• Note the criticisms and observations that
others make.
• Keep a list of errors, consult a writing book
Beginning To Know Yourself
• Make your strengths work in your favor
• Eliminate or reduce weaknesses
• Be determined
Learning Objective
Chapter 5
Business Speaking
The End
Copyright © 2000 South-Western College Publishing Co.