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Social Psychology:
Social Influence and Social Influence
in Everyday Life
AQA A Unit 2
WW2 has just ended.
What questions will psychologists
want to answer?
Would you have taken part?
Is observing and doing nothing taking part?
To investigate what social psychology
is.
To explore the aims of social influence
research and some of the classic
studies of social influence.
http://vimeo.com/18608588
‘An attempt to understand and explain
how the thoughts, feelings, and
behaviours of individuals are
influenced by the actual, imagined, or
implied presence of others’
Allport (1968)
Social
Influence
Ψ
Conformity
Yielding to group pressure
A type of social influence that
involves a change in behaviour or
belief as a result of real or
imagined group pressure.
Ψ
Minority Influence
A type of social influence when a
persuasive minority exerts
pressure to change the attitudes,
beliefs or behaviours of the
majority.
Ψ
Obedience
A type of social influence that
involves a change in behaviour
which results from a direct order
or command from a perceived
authority figure.
Ψ
Why do people
conform
Normative social
influence
Informational social
influence
Ψ
Normative social
influence
Because you want to be liked or
respected by other members of
the group
This involves people changing
their public but NOT private
opinion (public acceptance)
Ψ
Informational social
influence
Because you believe in and trust
the knowledge or judgement of
others
This involves people changing
their private and public opinion
(private and public acceptance)
Ψ
Why do people conform?
People might conform because of
Informational
Influence
Normative
Influence
Because you believe in
the knowledge or
judgement of others
Because you want to be
liked or respected by
other members of the
group
This involves people
to change their private
and public opinion
(private and public
acceptance)
This involves people
to change their public but
NOT private opinion
(public acceptance)
A change in behaviour and/or beliefs to match
others as a result of real or imagined (but
unspoken) group pressure.
Ψ
ttp://vimeo.com/61349466
Asch (1951)
Example of stimulus material used in
Asch’s experiments on conformity
A
Standard
Line
1
2
Comparison
Lines
3
Ψ
Asch expt
http://www.youtube.com/watch?v
=Mq7xb9F0g_I&feature=related