Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Learning & Models of Behavior Change Diane B. Wilson EdD, RD Mary S. McLellan MS,RD Medical University of South Carolina SOUTH CAROLINA AHEC Developed as part of an Enhanced AHEC Community Partnership for Health Professions Workforce and Educational Reform project funded by the Health Resource and Service Administration (HRSA) SOUTH CAROLINA AHEC OBJECTIVES Behavior change theory, role in changing health habits SOUTH CAROLINA AHEC Major Variables in Behavior Change Knowledge Skills Beliefs Attitudes Values SOUTH CAROLINA AHEC Health Belief Model INDIVIDUAL PERCEPTIONS MODIFYING FACTORS Demographic Variables Perceived susceptibility LIKELIHOOD OF ACTION Socio-psychological Variables Perceived severity Perceived benefits of Perceived threat preventive action Likelihood of taking recommended preventive health action Perceived barriers to prevent action Cues to Action Information Reminders Persuasive communications Experience SOUTH CAROLINA AHEC Categories of Belief Perceived Seriousness Perceived Susceptibility Perceived Benefits Perceived Barriers SOUTH CAROLINA AHEC Categories of Belief Seriousness Relative severity of the health problem. E.g. Seriousness of hepatitis encourages individuals to get the hepatitis vaccine. Susceptibility Nature and intensity of perceptions affect willingness to take preventive action. Nature and intensity of perceptions affect willingness to take preventive action. SOUTH CAROLINA AHEC Categories of Belief Benefits Anticipated value of the recommended course of action. Must believe recommended health action will do good if they are to comply. Barriers Perception of negative consequences Greatest predictive value of whether behavior will be practiced. SOUTH CAROLINA AHEC Stages of Change Precontemplation Contemplation Preparation Action Maintenance SOUTH CAROLINA AHEC Precontemplation Definition Not considering changing their behavior Lack of awareness Intervention Approach Novel information Persuasive communications Experiences SOUTH CAROLINA AHEC Contemplation Definition Person is beginning to consider behavior change Important stage of information acquisition Intervention Approach Motivated by role modeling and persuasive communications Receptive to planned or incidental learning experiences. SOUTH CAROLINA AHEC Preparation Definition Deciding to change by preparing and experimenting. Psychological preparation of trying on or visualizing new behaviors and sharing the idea with others. Deciding to change. Intervention Approach How-to information, skill development, attitude change SOUTH CAROLINA AHEC Action Definition Actually trying the new behavior Intervention Approach Skill Reinforcement Support Self-management Attitude and attribution change SOUTH CAROLINA AHEC Maintenance Definition Establishment of the new behavior Taking on the new attitudinal and environmental supports Intervention Approach Relapse prevention skills Self-management Social and environmental support SOUTH CAROLINA AHEC Discussion Time Identify one of your health beliefs that may not be entirely healthy and place it in the model. What might move you to change your behavior? SOUTH CAROLINA AHEC Summary Behavior change involves many factors, including cognitive and affective variables. Health Promotion is based on several theoretical models that help explain health behavior. Understanding an individual’s “readiness to change” is an important aspect of their potential for success in behavior change. SOUTH CAROLINA AHEC