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Myers’ Psychology for AP* David G. Myers PowerPoint Presentation Slides Altered by Loretta Merlino Worth Publishers, © 2010 *AP is a trademark registered and/or owned by the College Board, which was not involved in the production of, and does not endorse, this product. Introduction Sensation activation of our senses, the raw data= Bottom Up Processing Perceptual set- our experience creates schemata/mental representations and influences how we see perceive our world Perception brains interpretation of sensory messages depending on our experience=Top Down Processing These are one continuous process Selective Attention Selective Attention the focusing of conscious awareness on a particular stimulus-Dichotic Listening Experiments Cocktail party effect=in crowded Room, I am able to drown out other Conversations, but I can hear my name Called (also true in dichotic listening experiement) Sensory Habitation or Adaptation/Perceptual Adaptationdiminished sensitivity as result of constant stimulation. Ex: scent in a room or sound of fan Inattentional blindness failing to see visible objects when our attention is directed elsewhere. Change blindness failing to notice changes in the environment Change deafness-same as above Pop-out=powerful stimuli grab our attention without us choosing to attend Thresholds Absolute threshold the minimum stimulation necessary to detect a particular stimulus 50% of the time. Difference threshold (aka just noticeable difference) minimum change needed in a stimulus before we detect a change. Just noticeable difference (jnd) is computed by : Weber’s Law =to be perceived as different, two stimuli must differ by a constant percentage. Describes different thresholds for different senses. The more intense a stimulus the more it needs to change before we notice a difference ( or sense it) Intensity of stimulus impacts us sensing it!!!!!!!!!!!!!!!! Thresholds Signal Detection • *Signal-detection theory -theory predicting how and when we detect the presence of a faint stimulus (signal) amid background stimulation (noise). Assumes there is no absolute threshold but our detection depends partly on our experiences, expectations, motivations, and alertness. Thresholds Subliminal Stimulation • Subliminal Message(below threshold) below one’s absolute threshold for conscious awareness. • Priming= the activation, of certain associations, predisposing one’s perception, memory, or response. I tell you you will notice red objects so you do Vision Energy Senses =vision, hearing, touch Chemical Senses: taste and smell The Stimulus Input: Light Energy Transduction (transform) conversion of stimuli, such as sights, sounds, and smells into neural impulses our brains can interpret. 1. Wavelength = length of wave=color (or Hue) 2. Amplitude=wave’s height=brightness The Physical Property of Waves The Eye Cornea transparent protective covering Pupil adjustable opening in center of eye where light enters. Iris a ring of muscle tissue that forms the colored portion of eye around pupil; controls size of the pupil opening. Lens bends light rays into retina; help focus images on retina -accommodation =eye’s lens changes shape to focus near or far objects on retina. Retina light-sensitive inner surface of eye, processing of visual information-transduction starts here(transforming of one form of energy to another the brain can interpret)contains receptor rods and cones -retinal focus in the eye determines visual acuity (Visual Acuity is best in the fovea) The Structure of the Eye *Retina = the light-sensitive inner surface of the eye, containing the receptor rods and cones plus layers of neurons that begin the processing of visual information. The Eye The Retina • *Rods retina receptors that detect black, white, and gray; needed for peripheral and twilight vision • *Cones function in daylight /well-lit conditions. The cones detect detail, give rise to color sensations. Cones Rods Photoreceptors relay visual info. to the brain via Ganglion and Bipolar cells******* The Retina’s Reaction to Light- The Eye The Retina Retinal disparity=binocular (need two eyes) cue for perceiving depth The Structure of the Eye-TheRetina Optic Nerve = carries neural impulses from the eye to the brain. Fovea = the central focal point in retina, around which the eye’s cones cluster. When light is focused on retina, you see color Blind Spot = part of retina without rods/cones at the point at which optic nerve leaves eye, creating “blind” spot b/c no receptor cells located there. Brain accommodates so we don’t notice blind spot Visual Information Processing • Feature detectors nerve cells in brain that respond to specific features of the stimulus (shape, angle, or movement, lines, curves, etc….discovered by Hubel & Weisel) –cortical cells in OCCIPITAL cortex respond to certain features******* • Parallel processing processing many aspects of a problem simultaneously (such as color, Motion, form, depth) Color Vision • *Young-Helmholtz trichromatic (three color) theory the theory that the retina contains three different cone color receptors – one most sensitive to red, one to green, one to blue – which, when stimulated in combination can produce the perception of any color. Red – Green – Blue Colorblindness: Monochromatic =see only shades of grey Dichromatic=cannot see red-green or Blue-yellow This helps to support the next theory: *Color Vision-most view the combo. Of trichromactic theory and Opponent-process as responsible for color vision • ******Opponent-process theory stated that sensory receptors in retina come in pairs; enable color vision. If one sensor is stimulated, its pair is inhibited from firing-explains Afterimage. Stare at red-switch Gaze to blank page, will see green afterimage – Three sets of colors • Red-green • Blue-yellow • Black-white After image Hearing The Stimulus Input: *Sound Waves Audition (= the sense or act of hearing) • ******Sound Waves=vibrations travel through air and collected by: ear 1. Amplitude=height =Loudness 2. Frequency =length =pitch-(high and low pitch) The structure of the ear outer(auditory canal and eardrum), middle (******Bones middle ear = the hammer, anvil, stirrup- vibrate with the eardrum. inner. The sound waves travel down the auditory canal to the eardrum. The structure of the ear Eardrum = tight membrane that vibrates when struck by sound waves. The structure of the ear ******Bones of the middle ear = the hammer, anvil, stirrup which vibrate with the eardrum. Oval window = where the stirrup connects to the cochlea. The structure of the ear ****Cochlea = a coiled, snail shaped, bony, fluid-filled tube in the inner ear through which sound waves trigger nerve impulses. Neural messages sent to auditory cortex in temporal lobe The Ear • Inner ear – Oval window –Cochlea • Basilar membrane Damage=nerve Deafness (caused by loud sounds) – Auditory nerve then to Auditory cortex The structure of the ear Inner Ear: aud. Nerve, cochlea, oval window Auditory nerve = nerve which sends the auditory message to the brain via the thalamus. The structure of the ear Auditory nerve Neural impulse to the brain The Ear Perceiving Pitch (high/low)-Two Theories • Basilar membrane’s hair cells • ***Place theory=hair cells in cochlea’s basilar membrane respond to dif. sound frequencies based on where they are located on membrane • ***Frequency theory=entire cochlea • vibrates at particular frequency of a tone sending signals to brain The Ear How do we Locate Sounds? • Placement of two ears allows Stereophonic hearing • Localization of sounds =if sound to right (horn), right ear hears it sooner and more intense than left Hearing Loss and Deaf Culture • Hearing loss/Nerve Deafness: Nerve deafness=when hair cells in Basilar Membrane have been damaged, usually by loud noise; difficult to treat since no way to regenerate hair cells Conduction hearing loss=something goes wrong with other ear parts and getting sound to cochlea (with ear canal, eardrum, hammer/anvil/stirrup or oval window) Touch Kinesthesis the system for sensing the position and movement of individual body parts. Receptors in muscles & joints, and Vision send brain messages Vestibular sense sense of Balance and how body is oriented in space-located in Semicircular Canals in inner ear-fluid moves in canals as position of head moves, then signal brain Semicircular Canals Pain Understanding Pain Biological Influences: Nociceptors =sensory receptors that detect hurtful temperature, pressures or chemicals ******Gate-control theory: theory that spinal cord contains a neurological “gate” that blocks pain signals or allows them to pass on to the brain. Competing signals (such as rubbing) can temporarily reduce pain. Some pain messages have a higher priority than others Endorphins, ”opiate like” or pain killing chemicals (nuerotransmitter) in body, also swing gate shut. If I move my hand from a hot surface: Initiated in the spinal cord, not motor cortex Taste(or *gustation) taste and smell are chemical senses –respond to chemicals rather than energy -Humans sense 5 types: Sweet, sour, salty, bitter, Umami (protein) -Taste buds on tongue, cheeks, roof of mouth Age and taste=taste smell decreases with age Sensory interaction one sense influences another (smell and taste; sight and hearing, etc..) Smell • Smell aka Olfaction – *Chemical sense – Odor molecules – *Nerve fibers from ******Olfactory bulb connect to brain at amygdala and then to hippocampus (both connect to emotional Impulses/memory) –may be why smell is powerful memory trigger – Olfactory nerve The Thalamus • *****Thalamus –Sensory –switchboard for all the senses EXCEPT smell Smell (olfaction) Perceptual Organization • ****Gestalt (form or whole) an organized whole. Gestalt psychologists emphasized our tendency to integrate pieces of information into meaningful wholes or groups-this is innate and inevitable. The whole is different from the sum of its parts • Figure-ground tendency to view certain figures of a scene as figures and the rest as a background • Grouping stimuli together: • Proximity-things near each other are related • Similarity-things that Resemble each other are related • Continuity-things that form a flowing line are viewed as continuous ratherthen broken up • Connectedness perceive things as single units • Closure –we fill in gaps to create a complete an object Form Perception gestalt rules:Figure and Ground • *****Figure-ground tendency to view certain figures of a scene as figures and the rest as a background Form Perception Grouping – Proximity-see 3 sets of two lines rather than 6 Form Perception Grouping – Similarity-see as vertical columns of similar shapes, not as horizontal rows of dissimilar shapes Form Perception Grouping – Continuity: we see 1 wavy and 2 straight lines, not semicircles Form Perception Grouping – Connectedness-do not see these as 2 circles and 1 line Form Perception Grouping – Closure=fill in gaps to create a complete object Depth Perception • Depth perception the ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance; believed to be innate and starts at crawling – Visual-cliff a laboratory device for testing depth perception in infants and young animals Depth Perception Binocular Cues • ******Binocular cues depth cues, such as retinal disparity, that depend on the use of two eyes. – Retinal disparity a binocular –NEED TWO EYES-cue for perceiving depth. By comparing images from the retinas in the two eyes, the brain computes distance – the greater the disparity (difference) between the two images, the closer the object. Depth Perception Depth cues are either Mononocular or binocular Cues Monocular cues – Relative height-things higher seem taller – Relative size-closer items appear bigger – Interposition-something that blocks another item is perceived as closer –a tree blocking a horse – Linear perspective-parallel lines seem to converge with distance – Relative motion-objects that are stable appear to move as we move (in a car) – Light and shadow Perceptual Constancy • Perceptual Constancy perceiving objects as unchanging (having consistent shapes, size, lightness, and color) even as illumination and retinal images change. Size, shape and brightness are types of constancy Motion Perception • Stroboscopic movement ******Phi phenomenon an illusion of movement created when two or more adjacent lights blink on and off in quick succession. Ex: neon, blinking arrow sign Perceptual Set Perceptual set (experiences, assumptions, expectations, motivation and emotion)a mental disposition to perceive one thing and not another. What establishes our perceptual sets?: -Mental predisposition-schema (with below pic, it depends on which pic I looked at first – Schemas-try to fit things into existing ones Perceptual Set *Context Effects ****Context effects (our brain interprets info, say words, in the context in which they are heard or seen: die v dye, mourning v morning) Similar to what we learned in Memory Even perception can be seen from a biopsychosocial approach (as in the case with pain)