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Advertising = Propaganda The average American child may view as many as 40,000 commercials every year. Four hours of television programming contain approximately 100 ads. In 1997, $1.3 billion was spent on television advertisements directed at children. There are currently 160 children’s magazines being published and used for advertising compared to 85 publications in 1986. Exotica – anything foreign or a person with a foreign accent is considered better, smarter, or in some way more worthy than something from home. Repetition – persuading by repeating words Name Calling Name calling is the use of an unpleasant label or description to harm a person, a group, or a product. Transfer Transfer is when a famous or “beautiful” person is shown with a product. Emotional Words The emotional words technique is the choosing of particular words that will cause people to have strong feelings for or against something. Plain Folks The plain folks technique tries to make people think a product should be used by people just like them, everyday people. Bandwagon The bandwagon technique tries to persuade people to buy something because a large number of people are buying it. A testimonial is a statement made by a famous person recommending a product being sold. Sarah Ferguson, Duchess of York, recently commended the Academy for allowing a lunchtime Weight Watchers group to meet in its headquarters building. A Weight Watchers spokesperson, Ferguson visited AAFP Jan. 23 and spoke to staff. She said her own weight problem began at age 12 when her mother left England to marry a man from another country, and she stayed behind. "I started eating all the time," said Ferguson, admitting she didn't know not to overeat. "I wish at 12 I'd had someone who would listen to me, take me by the hand and say, 'This is the way to go.'"