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Nazi Propaganda PURPOSE • To create a positive image of Hitler and the Nazi Party • To create a negative view of those considered to be enemies, particularly Jews Hitler’s Propaganda Methods • Present simple themes in a repetitive manner • Appeal to emotion rather than intellect • Have broad appeal to the masses • Focus mainly on one enemy - Claim that this enemy is at the root of all problems Joseph Goebbels: Minister of Propaganda -Minister of Public Enlightenment -Responsible for running the Nazi Propaganda machine -Tasked with ensuring views of Nazi party were persuasive. JOSEPH GOEBBELS Propaganda: Pervasive in Nazi Germany • Images – Posters, Book and Newspaper Illustrations • Spoken Word – Nazi Speeches and Radio broadcasts; Songs and slogans • Printed Word – “Der Sturmer” ; Academic publications; School curricula • Dramatic - cinema (i.e. Triumph of the Will; The Eternal Jew; Jud Suss); Party Rallies Goals of Pro-Nazi Propaganda • To portray Hitler and The Nazi Party as the saviors of Germany • To connect the Nazis to a positive, idealistic vision of Germany’s future • To portray the Nazis as confident, decisive, and overwhelmingly powerful Hitler as the Heroic Leader Hitler Brings Unity “One People, One Empire, One Leader” “The Reich will never be destroyed if you are united and loyal.” Appeals to Traditional Values Motherhood “German Women Think of Your Children Vote Hitler” Youthful Idealism “The German Students Fights for the Fuhrer and the People” “Build Youth Hostels and Homes” (girl from League of German Girls or Bund Deutscher Madel- BDM) “Youth serves the Fuhrer-All 10 Year Olds in the HJ” Boys 10-14: German Youth Boys 14-18: Hitler Youth proper Girls 10-14: Young Girls League Girls 14-18: League of German Girls proper “Workers of the Mind and Hand – Vote for the Front Soldier Hitler!” Power and Pageantry “GERMANY AWAKE” Goals of Anti-Jewish Propaganda • To connect Jews to every problem facing Germany and every other group seen as opponents • To reinforce traditional negative stereotypes about Jews • To create a climate of contempt toward Jews • To dehumanize the image of Jews (to facilitate discrimination, segregation, exile, and murder) Jews as Aliens “Only a racial comrade can be a citizen. Only a person of German blood, irrespective of religious denomination, can be a racial comrade. No Jew, therefore, can be a racial comrade.” Point 4 - Nazi Party Program, 1920 The Jew as Eugenic Threat “With satanic joy in his face, the blackhaired Jewish youth lurks in wait for the unsuspecting girl whom he defiles with his blood, thus stealing her from her people. With every means he tries to destroy the racial foundations of the people he has set out to subjugate.” Adolf Hitler - Mein Kampf The bottom slogan reads: “Women and girls, the Jews are your undoing!” The Jew as Communist From the cover of the book The Eternal Jew published by the Nazi Publishing House in 1937 This Jewish man is seen holding part of Russia under his arm-with coins in one hand and a whip in the other. The Jew as Capitalist Exploiter “The God of the Jews is Money. And to gain money, he will commit the greatest crimes. He will not rest until he can sit on the largest sack of money, until he becomes the King of Money.” The Jew as Warmonger “If international finance Jewry inside and outside Europe should succeed in plunging the nations once more into a world war, then the result will not be the bolshevization of the earth, and thus the victory of Jewry, but the annihilation of the Jewish race in Europe!” Adolf Hitler - January 30, 1939 Nazi Propaganda Poster Blaming Jews for the War “The Jew/The Inciter of the War/The Prolonger of the War” All Enemies are Jews! Note the similarity between the portrayal of Churchill (who was not Jewish) and the anti-Semitic stereotype. Jews Depicted as Controlling the Allies Jews Plotting to Rule the World The Protocols of the Elders of Zion was made into a book and a film. It portrayed Jews plotting to take over the world. (Front cover of a French edition) The Jew as Demonic “The Sweet Jew” (rough translation) From an Advertising Poster for a Movie Nazi Propaganda Newspaper called “The Attacker” calling Jews the devil. The bottom quote translates to “The Jews are our Misfortune!” The Poison Mushroom A Children's Book “Jews Get Out!”: A Children’s Game Dehumanizing Words “We had the moral right, and the duty toward our nation to kill this people who wished to kill us. … We do not, because we were exterminating a bacillus, wish to be infected by that bacillus in the end and die.” Heinrich Himmler - October 4, 1943 Dehumanizing Words “Was there any form of filth or profligacy, particularly in cultural life, without at least one Jew in it? If you cut even cautiously into such an abscess, you found, like a maggot in a rotting body, often dazzled by the sudden light - a little Jew” Adolf Hitler - Mein Kampf Dehumanizing Images: Jews Portrayed as Vermin Results of Propaganda • “True Believers” are empowered by propaganda to engage in behavior that would otherwise be forbidden. • Propaganda shifts the “frame of reference” regarding the subject. Formerly extreme ideas enter legitimate discussion. • The “piling on” effect mutes opposition.