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Nazi Propaganda
PURPOSE
• To create a positive image of Hitler and
the Nazi Party
• To create a negative view of those
considered to be enemies, particularly
Jews
Hitler’s Propaganda Methods
• Present simple themes in a repetitive
manner
• Appeal to emotion rather than
intellect
• Have broad appeal to the masses
• Focus mainly on one enemy - Claim
that this enemy is at the root of all
problems
Joseph Goebbels:
Minister of Propaganda
-Minister of Public
Enlightenment
-Responsible for running the
Nazi Propaganda machine
-Tasked with ensuring views
of Nazi party were
persuasive.
JOSEPH GOEBBELS
Propaganda: Pervasive in Nazi Germany
• Images – Posters, Book and Newspaper
Illustrations
• Spoken Word – Nazi Speeches and Radio
broadcasts; Songs and slogans
• Printed Word – “Der Sturmer” ; Academic
publications; School curricula
• Dramatic - cinema (i.e. Triumph of the Will;
The Eternal Jew; Jud Suss); Party Rallies
Goals of Pro-Nazi Propaganda
• To portray Hitler and The Nazi Party as
the saviors of Germany
• To connect the Nazis to a positive,
idealistic vision of Germany’s future
• To portray the Nazis as confident,
decisive, and overwhelmingly powerful
Hitler as the Heroic Leader
Hitler Brings Unity
“One People,
One Empire,
One Leader”
“The Reich
will never be
destroyed if
you are united
and loyal.”
Appeals to Traditional Values
Motherhood
“German Women
Think of Your
Children
Vote Hitler”
Youthful Idealism
“The German Students Fights for the Fuhrer and the
People”
“Build Youth Hostels and Homes” (girl from
League of German Girls or Bund Deutscher
Madel- BDM)
“Youth
serves the
Fuhrer-All
10 Year Olds
in the HJ”
Boys 10-14: German Youth
Boys 14-18: Hitler Youth proper
Girls 10-14: Young Girls League
Girls 14-18: League of German
Girls proper
“Workers of the
Mind and Hand –
Vote for the
Front Soldier
Hitler!”
Power and Pageantry
“GERMANY AWAKE”
Goals of Anti-Jewish Propaganda
• To connect Jews to every problem facing
Germany and every other group seen as
opponents
• To reinforce traditional negative stereotypes
about Jews
• To create a climate of contempt toward Jews
• To dehumanize the image of Jews (to
facilitate discrimination, segregation, exile,
and murder)
Jews as Aliens
“Only a racial comrade can be a citizen.
Only a person of German blood,
irrespective of religious denomination,
can be a racial comrade. No Jew,
therefore, can be a racial comrade.”
Point 4 - Nazi Party Program, 1920
The Jew as Eugenic Threat
“With satanic joy in his face, the blackhaired Jewish youth lurks in wait for the
unsuspecting girl whom he defiles with his
blood, thus stealing her from her people.
With every means he tries to destroy the
racial foundations of the people he has set
out to subjugate.”
Adolf Hitler - Mein Kampf
The bottom slogan reads: “Women and girls,
the Jews are your undoing!”
The Jew as
Communist
From the cover of the
book
The Eternal Jew
published by the Nazi
Publishing House in 1937
This Jewish man is seen
holding part of Russia under
his arm-with coins in one
hand and a whip in the other.
The Jew as Capitalist Exploiter
“The God of the Jews
is Money. And to gain
money, he will commit
the greatest crimes.
He will not rest
until he can sit on the
largest sack of money,
until he becomes the
King of Money.”
The Jew as Warmonger
“If international finance Jewry inside and
outside Europe should succeed in plunging
the nations once more into a world war,
then the result will not be the bolshevization
of the earth, and thus the victory of Jewry,
but the annihilation of the Jewish race in
Europe!”
Adolf Hitler - January 30, 1939
Nazi
Propaganda
Poster
Blaming
Jews for the
War
“The Jew/The
Inciter of the
War/The Prolonger
of the War”
All Enemies are Jews!
Note the similarity between the portrayal of Churchill
(who was not Jewish) and the anti-Semitic stereotype.
Jews Depicted as
Controlling the
Allies
Jews Plotting to
Rule the World
The Protocols of the Elders
of Zion was made into a
book and a film. It portrayed
Jews plotting to take over the
world.
(Front cover of a French
edition)
The Jew as Demonic
“The Sweet Jew”
(rough
translation)
From an
Advertising
Poster for a
Movie
Nazi
Propaganda
Newspaper
called “The
Attacker”
calling Jews
the devil.
The bottom
quote
translates to
“The Jews
are our
Misfortune!”
The Poison
Mushroom
A
Children's
Book
“Jews Get Out!”: A Children’s Game
Dehumanizing Words
“We had the moral right, and the duty
toward our nation to kill this people
who wished to kill us. … We do not,
because we were exterminating a
bacillus, wish to be infected by that
bacillus in the end and die.”
Heinrich Himmler - October 4, 1943
Dehumanizing Words
“Was there any form of filth or
profligacy, particularly in cultural life,
without at least one Jew in it? If you
cut even cautiously into such an
abscess, you found, like a maggot in a
rotting body, often dazzled by the
sudden light - a little Jew”
Adolf Hitler - Mein Kampf
Dehumanizing
Images:
Jews Portrayed
as Vermin
Results of Propaganda
• “True Believers” are empowered by
propaganda to engage in behavior that
would otherwise be forbidden.
• Propaganda shifts the “frame of reference”
regarding the subject. Formerly extreme
ideas enter legitimate discussion.
• The “piling on” effect mutes opposition.