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PROPAGANDA
Propaganda: definition
 the spreading of ideas, information, or
rumor for the purpose of helping or
injuring an institution, a cause, or a
person.
Types of Propaganda
Bandwagon
Testimonial
Emotional Appeals
“Plain folks”
False cause and effect
Cardstacking
Public Good
Appeal to the senses
Catch Phrases
Bandwagon
 “Everyone is doing it; so should you!”
Testimonial

“ I just had so much build up and so many clogged
pores that once I started using Proactiv Solution, my
face was just shining. Looking back, I can just see how
much I've grown and actually I know it sounds weird
and crazy, but Proactiv had so much to do with it just
because when, your confidence is fixed, everything
else shines. I'm passionate about Proactiv because it
worked for me and it gave me so much confidence.
Today I can tell you that I'm a very confident woman
because I love my skin."
Emotional Appeal
 Uses emotions of hope, fear, desire, or
pride to convince the audience that they
need a product or service.
“Plain Folk”
 Uses ordinary people to convince others.
 “I was just an ordinary guy, but after
trying this program, I’m now a millionaire.
If I can do it, so can you!”
False Cause and Effect
 Using the idea that if one thing happens,
another certainly will.
automobile parts (tires, batteries, brakes)
security devices (locks, alarms, fences, safe deposit boxes, vaults)
insurance (medical, home, car, fire, flood)
preventative medicines (vitamins, suntan lotion)
Cardstacking
 Only tells the positive about something.
 “McDonald’s new all-white-meat
nuggets…” – they don’t tell you that the
nuggets are still high in calories, fat, and
cholesterol.
Public Good
 Gives the audience the idea that
something is “good for everyone”
Appeals to the Senses
 Use of high tech images and sounds to
appeal to the senses.
 “Herbal Essences” shampoo
 “Cottonelle” toilet paper
Catch Phrases




“Mentos – the fresh-maker”
“Mm..mm..good”
“It’s the real thing…”
“That’s Brisk, baby”
POLITICAL CARTOONS
Symbols
 any drawing, object or design that stands
for something
 the building blocks for political cartoons
 work as shorthand – pack a lot of
meaning into cartoon
POLITICAL CARTOONS
POLITICAL CARTOONS
Words and Images
 Work together
 Slogans cannot stand alone in political
cartoons
 Images give the works force
POLITICAL CARTOONS
POLITICAL CARTOONS
Distorting Reality
 may reveal unstated assumptions
 pictures have non-literal meaning
 convey emotional impact
POLITICAL CARTOONS
POLITICAL CARTOONS
Arguments, Stories, Slogans
 expressions of opinion
 illustrate both opinion and the reasons
behind it
 complex arguments which require critical
thinking
POLITICAL CARTOONS