Download Propaganda Techniques

Do Now….
• Write about a time you convinced
someone to do something or buy
something or believe something? What
was it? How did you convince them? Do
you think you are good at convincing
people? Why?
What do all these pictures have in common?
Persuasive
Techniques
(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to influence opinions,
emotions, attitudes or behavior. Can be deliberately
misleading. While sometimes convincing, not necessarily
true or valid
Propaganda
What? A message used to persuade you to believe
something or do something
Why? To persuade you to buy something, think
something, or do something
Who? Corporations, government, individuals
Where? Ads, commercials, stores, internet,
newspapers, billboards, speeches, packaging
How? Through the propaganda techniques we will
study
What is persuasion?
Generally
an appeal
to emotion, not
intellect.
An
attempt to
change your behavior
It
attempts to
“guide your
choice”
Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!
Propaganda Techniques
•
•
•
•
•
•
•
•
•
•
Bandwagon Technique
Testimonial
Loaded Words
Misuse of statistics
Name calling or stereotyping
Plain Folks
Snob Appeal
Transfer
Glittering Generalities
Card Stacking
Bandwagon Technique
• Persuading people to do something by
letting them know others are doing it.
• All the cool kids are going! Everyone has
one!!! Follow the crowd.
Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Testimonials work because you
feel like you can trust the words
of an expert or someone famous.
Loaded Words
• Uses words that will
make people feel
strongly about
someone or
something
–
–
–
–
–
new
improved
best
hate
love
Loaded words work
because they make you
feel a certain way
Misuse of Statistics
When the statistics are based on a falsehood.
Name Calling or stereotyping


Smears or damages an
opponent
Often used by politicians
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
Snob Appeal
•aims to flatter
•Makes insinuation
that this product is
better than others.
•“avant garde”
ahead of the times.
The ultimate driving machine
Lexus sports car
•
-
-
Plain Folks
Makes the leaders look like
Plain folks (mom and pop
style).
a convincing method to
show they are just
common people.
Opposite of snob appeal
Transfer
-Feelings (good or bad)
are transferred to something else.
Works because you transfer the
happy feelings you associate with a
picture to happy feelings about a
person or product.
Transfer tries to make you view something in
the same way as they view something else.
In the Kerry vs. Bush campaign, an internet
email circulated showing similar physical
characteristics between John Kerry and a
Frankenstein monster.
Glittering Generalities
• Statement that
sounds good, but
is essentially
meaningless
• Glitter – sounds
good
• General – who
doesn’t want this
stuff?
Card Stacking
• A technique that
presents only one side
of the issue, often by
distorting the facts.
• “Candidate Leah Ashley has
the best record on
healthcare.”
• Propagandist makes the best
argument possible for his or
her side and presents it
against the weakest
argument of his or her
opponent.
PRACTICE:
What type of propaganda technique is used in the
following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer
B. Loaded word
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial
C. Testimonial
Loaded Word
What type of propaganda technique
is used in the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
D. Name Calling
What type of propaganda technique is
used in the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
A. Bandwagon
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
Bandwagon
What type of propaganda is this?
95% of
homework
assigned is
busy work
and is not
beneficial
to the
student!
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer
• Misuse of Statistics
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
• Snob Appeal
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
Testimonial
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
D. Name -Calling
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
F. Snob appeal
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
B. Loaded Words
Your homework assignment:
Using magazines and newspapers,
find examples of 7 of the 10
propaganda techniques.
Cut out each example and bring
them to class on Thursday, 4/16.
You will share them!
Individual assignment: Due
Choose a type of persuasive device.
Come up with an advertisement. You must use
color!
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words
On the back, explain which type of
propaganda it is and why.