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Marie J. Thistle Project Coordinator Marketing, Public Relations & Events Goals Proactively become a more visible Department Simplicity & Support – I am your one contact Central Database Your professional reputation is protected CONTACT ME Role as the Department’s Internal Liaison Dermatology Point Person/Internal Liaison: Marie Thistle Back-up: Heather Wilder •Knowledgeable of what is newsworthy and where is should be published. •Liaison with Public Relations on behalf of the department •Coordinates as appropriate with: Administrative Assistant, Site Manager, Faculty and Clinical Staff •Arrange interview prep class with our Public Relations specialists. •Recognition for you and your team; Internally •Attract patients to the best care; Externally •End product (magazine article, TV interview, etc) for future reference. CONTACT ME Role as the Department’s Internal Liaison Member of the Department with an award/honor and request to be in the press Examples: • You are awarded a research grant and would like to be recognized. • You get a request from an outside media source to appear in the news. •Department Event – Donahoe Walk, MFNE 5K •New Faculty or a New Specialty Clinic CONTACT ME Role as the Department’s Internal Liaison Public Relations looking for a specialist Examples: • They would like a Fall Skin Expert to appear on Fox News (perky, outgoing & interested) • Looking to interview a Mohs specialist and one of their patients for a magazine article. CONTACT ME Potential Newsworthy Piece Public Relations INTERNAL Public Relations EXTERNAL Marie Thistle EXTERNAL CONTACT ME Bottom Line CONTACT ME If you have something that you think is buzz worthy CONTACT ME If a reporter or if someone outside of our organization contacts you or the person you support CONTACT ME Questions?