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Internet Organization Structure
Teri Loporchio
The Mission of the Port of Portland
“To enhance the region’s economy and quality of life by
providing efficient cargo and air passenger access to
national
and global markets.”
Port of Portland Properties
Web Team’s Part of the Mission
Manage 3 separate sites and employee communications aspect of the Intranet
• www.portofportland.com and www.pdx.com (Avg. Monthly Site Visits = 250,000)
• www.PDXAirportFutures.com
• www.channeldeepening.com
Approximately 3,000 pages content and 10 – 15 business applications and functions
supporting PDX and GA Airports, Marine Operations, Industrial Development and
Community Outreach.
• Business Opportunities Registration
• Online Employment Application
• Parking Status
• Flight Information
• River Depth Forecasting
• Maps and Online Presentations
• E-mail Marketing, Events and Invitations
• Newsletter Production
• Emergency and weather related communications
Site Goals and Objectives
Brand Objectives
•
Reflect the Port’s mission,
values and brand
•
Support the Port’s
business objectives and
strategies
•
Business Objectives
and Strategies
Offer useful and
meaningful tools and
content to site users and
stakeholders
User Community
Needs
Web Site Organization Structure
Director of Public Affairs
Owner
Corporate Marketing Manager
Branding/messaging and
creative direction review and
approval.
Information Technology
Technical Team
Program Manager
Technical Services Manager
Applications Developer
Corporate Web Manager
Server management, upgrades to
infrastructure, backups, security
and corporate database
management.
Overall site management, project
management, site strategy.
Design and Development Team
Stakeholder Group
22 Sr. Managers
Meets every 3-6 Months
Communication, providing input
and feedback on design, site,
future direction, priorities.
Sr. Web Designer
Sr. Web Developer II
Web Developer I
Web Team Roles
Corporate Web Manager
Strategy/Implementation
Project Management
User Research
User Experience
Information Architecture
Statistics and Measures
Search Engine Tuning and
Marketing
Technology
Sr. Web Developer
Site Navigation
Site Development &
Support
Troubleshooting
(Browser Compatibility
Issues, Navigation
Issues)
Development
Applications
Technology Research
and Implementation
Web Developer I
Site Maintenance
Testing (Browser
Compatibility Issues,
Navigation Issues)
Documentation
Implementation
Sr. Web Designer
Conceptual Design
Content Strategy
Design and Development
User Experience
New Projects
Site Management Framework
Strategy
Information Gathering
Strategic & Business Plans
Brand/Marketing Plans
Identify Target Audiences
Site Assessment
Statistics & Measures
Interviews & Feedback
Requirements Definition
Considers
Trends
Best Practices
Competition
Technology Changes
Design
Regulatory Requirements
ADA
Information Architecture
Naming Conventions
Templates
Navigation & Menuing
File System Organization
Development
& Operation
Training on Tools
Content Mgmt
Design
Monitoring
Analytics
Marketing
Site Promotion
E-mail Notification
Monitoring Measurement &
Performance
Establish Ownership
Develop & Operate Site
Usability
Design & Branding Standards
Documentation
Standards & Style Guide
Prioritization Process
Creative Plan
Jan
2008
Recent Changes
•
Employee Communications/Outreach
–
Help staff become better aware of employee-related information and Port
strategies
–
Help our employees use their time efficiently and effectively by focusing on
usability, navigation “customer experience.”
–
Create a holistic approach and increase efficiency in how we manage,
develop and package our content and reuse/repurpose our tools for both
internal and external audiences
–
Help unify our work force and generate a collective voice
–
SharePoint Coming Soon
–
•
Infrastructure and technology upgrade
•
Collaboration
•
Construction Projects
Move to new building 2010
Jan
2008
Area of Tension
Corporate Marketing
Information Technology
Use the Web in a manner that fulfils the business
opportunities as identified by our Strategic Plan.
Provide expertise and proficiency in project
management, online design, usability/user
experience, information architecture, and web
development. Handle new features, and program
management while ensuring adherence to
standards.
Provide operational support for the servers and
associated operating systems and infrastructure and
network, manage the more routine maintenance of
the by performing nightly backups, usage monitoring
and analysis and keeping the system current with
security releases and system upgrades.
Control
Business
Objectives
Productivity
Creativity
Jan
2008