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Winning Richard Roaf @rroaf www.altereco.co.uk “Anyone who says they can make anything go viral is probably a snake oil salesman or really naive.” Adam Mordecai, Upworthy 3 INGREDIENTS 1. Seeding 2. Shares per view 3. Clicks per 1. Seedin • Abandon the holy grail of g virality “According to our research over the last two years, getting big is largely about being seen.” • Dove ad had 1356 online communities Image: Face Group & Pulsar 2. Shares per view • 800 Videos assessed by emotional responses • Correlated to share rates Emotions that Drive Sharing Be arousing Source: Viral Marketing: The Science of Emotions that Drive Sharing Be arousing Be positive Source: Viral Marketing: The Science of Emotions that Drive Sharing Be arousing Be positive Make people angry Source: Viral Marketing: The Science of Emotions that Drive Sharing Be arousing Be positive Make people angry Show personal triumph Source: Viral Marketing: The Science of Combine with Social Motivation Source: Unruly 3. Clicks per Share • Spend time on the name! • Description + Image • Testing Check these guys out • Face Group: How Stuff Spreads: How Videos Go Viral part 1 & 2 • Viral Marketing: The Science of Sharing, Karen Nelson-Field • Upworthy: One Girl Explains This Kinda Weird But Fun Website Upworthy @rroaf www.alter-eco.co.uk
