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Transcript
DEVELOPING TDM PRACTICES TO SUPPORT TRANSIT Jeff Brooks, Region of Durham Aaron Gaul, UrbanTrans North America 1960’s - 80’s AJAX TRANSIT Early 1990’s Late 1990’s 2006 Next Stages TDM and Transit • LTTS – 2007 FLOW Initiative – TDM Requirement • RT Funding for Hwy 2 – Phase 1 – 82.3 million • TDM Action Plan – Education and Promotion – Transportation System Access Best Practices Education and Promotion • • • • General Marketing Social Marketing Campaigns Incentivized Marketing Employer Based Trip Reduction Programs Transportation System Access • • • • • • Bicycle and Pedestrian Integration with Transit Transit Stores Parking and Transit Use Travel Time and Cost Savings Transit Oriented Design TDM enhancements to the "Transit" Product Transit Value Value of Transit Pass 13% more SOV incentive 14% less Branding Product Attributes Guerrilla Marketing Guerrilla Marketing 61% Integrating Health Messaging & Transit 41% Transit/Commuter Stores • Commuter Café- Atlanta, GA • Mobile Commuter Store- Arlington, VA $372,757 in 2005 PROJECT NEXT STEPS www.DurhamLongTermTransitStrategy.ca • Definition of Transit Supportive TDM Strategies • TOD Strategy • TDM Friendly Land-use Guidelines Contacts: Jeff Brooks Region of Durham [email protected] T: 905-668-7711 ext. 2540 Aaron Gaul UrbanTrans North America [email protected] T. 416.703.1222
