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REDINNOVACION.COM “Technology Marketing Agency for BI’s” INCUBADORA DE EMPRESAS DE BASE TECNOLÓGICA DE ANTIOQUIA COLOMBIA Content Justification Strategy Organizational Plan Service Lines Marketing Plan Financial Plan Conclutions Justification For creating a real marketing network is necessary to develop an environment where new products coming from research efforts will have a market which permit continuous growth of technology start ups. This market development would encourage companies, institutions, and universities to invest in product development because it would be a profitable activity. Justification Redinnovacion.com must be developed as a Market Place of Technology for the R+D+I network. In Colombia most of the technology-based companies come from Business Incubators, that is why creating a strong marketing agency in these institutions not only will encourage the start ups devolopment but also the R+D+I market. Strategy Objectives: to promote BI start-ups by marketing its products and services nationally and internationally to develop R+D+I market in Colombia and Latin America to articulate with international technolgy marketing networks to provide consulting and training in technology marketing Organizational Plan The Technology Marketing Agency will start its operations in the Antioquia’s Business Incubator as a pilot and afterwards its model can be used in other BI’s. Initial Human Resources: one Director two Brokers one Office Clerk Service lines consulting and training in technology marketing Business Intelligence for technology-based Enterprises developing of marteking strategies for Incubated, Post-Incubated and External Clients consulting about accessing Venture Capital international networking and technology transfer Marketing Plan Promotion start with Incubated + Post Incubated + special project companies (more than 100). successful cases are the most important publicity Marketing Plan Networking Panamá (Visión Tecnológica) Perú Brazil Ecuador Germany Finance Plan Business Model 6 months financed by own resources commission of 3% - 5% over the trade amount on successful negotiations consulting fees depending on the project