Download Review Game

Review Game
• One member of your group will toss the koosh
ball toward the target
• The group that gets closest will have a chance
to answer the question
• If missed, the next closest group gets a chance
• If you hit the exact center of the target, you
get two points
Target Markets
• For each of the stores listed, name two
subgroups to which it is target marketed
– Age
– Gender
– Income Level
– Ethnicity
– Psychographics
– Geographics
Wet Seal
Menards
Kohl’s
Gymboree
Hot Topic
Definitions
• Name the term defined
Marketing research designed to
obtain information on how
people feel about certain
products, ideas, or companies
The marketing research step
where researchers collect
information from primary and
secondary sources
The questions asked in a
questionnaire measure what was
intended to be measured
The money left from a person’s
gross income after paying for
basic living necessities such as
food, shelter, and clothing.
Segmentation of the market
based on where people live.
Research technique in which one
observes the results of changing
one or more marketing variables
while keeping other conditions
constant and controlled
The marketing research step
where researchers determine
potential alternatives and
present them in a report
The person who buys the product
An effort to estimate the
future sales of a product
Data that have already been
collected for some purpose other
than the current study
Questions that require more
than a yes or no answer;
Ex. essay or short answer
Focusing all marketing decisions
on a very specific group of
people who you want to reach
Marketing research that centers
on evaluating design, usage, and
consumer acceptance of new
and existing products
The marketing research step
where researchers compile,
tabulate, and interpret data
A collection, often computerized,
that stores vast information
about a specific topic
A powerful form of research that
combines observation with
surveying to narrow the data
collected and to explain buying
behavior
Statistics that describe the
population in terms of personal
characteristics, such as age,
gender, ethnicity, and income level
Survey questions that ask
respondents to choose answers
from possibilities given on a
questionnaire.
Ex. Multiple choice or Rating Scale
The marketing research step
where an area of trouble or
concern is identified. This is the
most difficult step of the process.
A research technique in which
information is gathered from
people through the use of
questionnaires or surveys.
The money left from a person’s
gross income after taking out taxes
A research technique that
produces nearly identical results
in repeated trials
Marketing research focused on
the characteristics of the location
or examining predicted trends.
The person who uses the
product
Type of product research that
occurs when a new product is
placed in one or more selected
geographic areas.
The marketing research step
where researchers put
the plan into action.
A research technique in which
the actions of people are
watched and recorded either by
cameras or observers.
Data obtained for the first time
and used specifically for the
particular problem or issue being
examined
Marketing research that
focuses on issues of media
selection and frequency
Studies of consumers based on
social and mental characteristics
Tiny computer file that tracks
web browsing habits of a
potential customer
Marketing Research Types
• Identify which type of marketing research is
being described
– Attitude
– Market
– Media
– Product
Calculating the number of
people watching a specific TV
show at a specific time
Determining the average age of
the population in a city
Test marketing a new candy bar
Forecasting expected sales
Finding the general public
opinion about parking lots
Counting the number of people
clicking on a link on a website
Primary vs. Secondary Data
• You are a producer of potato chips
• Identify if the source is primary or seconday
Giving a phone interview
Reading a trade publication
Looking at census information
Holding a taste test