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Agriculture Market Reforms: A case study of Karnataka Dr Veerashekharappa Associate Professor Dr Ramesh G Tagat Professor of Emeritus Postgraduate Department of Management and Research Siddaganga Institute of Technology TUMKUR-Karnataka- India Scenario of Agricultural Marketing • Regulated markets. • 15 percent of markets have been regulations. • Regulated markets have been a modest success in mitigating handicaps of farmers. • Regulated Market constrained in providing need based facilities and services. 5/24/2017 PGDMS SIT TUMKUR 2 Cont……… • Have acquired an adverse image as of institutions. • Control and restrictions. • Providing no facilities or incentives. • Exploitative middlemen. 5/24/2017 PGDMS SIT TUMKUR 3 Performance of Agriculture • High record of production of food grains. • Commercial plantation products. • Horticulture and floriculture products • Launching a Second Green Revolution. • Augment the growing domestic needs. 5/24/2017 PGDMS SIT TUMKUR 4 Contd…. • Capitalize the emerging opportunities in the Global markets • Which is reflected in the action plan incorporated in the Eleventh Plan. • A need for setting up strong and efficient marketing systems at every level in the domestic supply chain 5/24/2017 PGDMS SIT TUMKUR 5 Contd…. • Central and state governments are trying to bring reforms in the agricultural marketing. • Vested segments of stakeholders have resisted it. • Now the markets need : ~ Appropriate logistic infrastructure. ~ Effective marketing function. ~ Efficiency in delivery. 5/24/2017 PGDMS SIT TUMKUR 6 Contd…. • World wide Governments liberalizing agricultural markets. • In order to have vibrant competitive marketing systems. • Karnataka formed a bill on model APMC Act of the Centre. • Farmers more marketing options • Diverse views on the Bill. 5/24/2017 PGDMS SIT TUMKUR 7 Present study focuses on • Review of the new Karnataka Act. • Hypotheses: ~ Agricultural marketing should be viewed as a “business process” rather than a mere function. ~ The farmers either in groups or consortia should participate in the commodity markets 5/24/2017 PGDMS SIT TUMKUR 8 Contd…. Collecting the opinions of the stake holders including the farmers. Opinion survey concentrated on critical process value of supply chain. Samples selected at two stages: ~ At first stage is known exploitary stage (representatives, associations etc). ~ Farmers to be selected for sampling . Farmers from heterogeneous nature. 5/24/2017 PGDMS SIT TUMKUR 9