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Agriculture Market Reforms: A case study
of Karnataka
Dr Veerashekharappa
Associate Professor
Dr Ramesh G Tagat
Professor of Emeritus
Postgraduate Department of Management and Research
Siddaganga Institute of Technology
TUMKUR-Karnataka- India
Scenario of Agricultural Marketing
• Regulated markets.
• 15 percent of markets have been
regulations.
• Regulated markets have been a
modest success in mitigating
handicaps of farmers.
• Regulated Market constrained in
providing need based facilities and
services.
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Cont………
• Have acquired an adverse image
as of institutions.
• Control and restrictions.
• Providing no facilities or
incentives.
• Exploitative middlemen.
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Performance of Agriculture
• High record of production of food
grains.
• Commercial plantation products.
• Horticulture and floriculture products
• Launching a Second Green
Revolution.
• Augment the growing domestic
needs.
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Contd….
• Capitalize the emerging opportunities
in the Global markets
• Which is reflected in the action plan
incorporated in the Eleventh Plan.
• A need for setting up strong and
efficient marketing systems at every
level in the domestic supply chain
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Contd….
• Central and state governments are
trying to bring reforms in the agricultural
marketing.
• Vested segments of stakeholders have
resisted it.
• Now the markets need :
~ Appropriate logistic infrastructure.
~ Effective marketing function.
~ Efficiency in delivery.
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Contd….
• World wide Governments
liberalizing agricultural markets.
• In order to have vibrant
competitive marketing systems.
• Karnataka formed a bill on model
APMC Act of the Centre.
• Farmers more marketing options
• Diverse views on the Bill.
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Present study focuses on
•
Review of the new Karnataka Act.
•
Hypotheses:
~ Agricultural marketing should be
viewed as a “business process”
rather than a mere function.
~ The farmers either in groups or
consortia should participate in the
commodity markets
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Contd….
 Collecting the opinions of the stake holders
including the farmers.
 Opinion survey concentrated on critical process
value of supply chain.
 Samples selected at two stages:
~ At first stage is known exploitary stage
(representatives, associations etc).
~ Farmers to be selected for sampling .
 Farmers from heterogeneous nature.
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