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AMA Professional Chapter
Community Service Grants
American Marketing Association Foundation (AMAF)
American Marketing Association Foundation (AMAF)
1
Assist Nonprofits to Market Effectively
 Community Service Grants
• Funded by the American Marketing Association
Foundation (AMAF), grants of up to $1,000 support
efforts by AMA Professional Chapters in
strengthening the marketing program of one or
more nonprofit organizations.
• In just nine years, the AMAF has given 60 community
service grants to AMA Professional Chapters to
provide support that assists in building marketing
capacity in nonprofits.
American Marketing Association Foundation (AMAF)
2
Community Service Grant Goals
• Strengthen the marketing program of one or
more nonprofit organizations
• Solve a problem or meet a need by an innovative
and/or creative approach to the use of marketing
• Make imaginative use of available marketing
resources
American Marketing Association Foundation (AMAF)
3
What Makes a Great Proposal?
 Top Ten List
10. Identify a community-based need
9. Seek a nonprofit partner
8. Build a relationship
7. Provide compelling case for support
6. Establish specific marketing goals
American Marketing Association Foundation (AMAF)
4
…Great Proposal?
5. Measure these goals
4. Attainable timeline
3. Provide a budget
2. Explain desired outcomes
1. Celebrate your successes
American Marketing Association Foundation (AMAF)
5
Help the AMAF Celebrate Your
Success
• Take photos
• Get quotes
• Share your stories
American Marketing Association Foundation (AMAF)
6
Questions?
 Contact Information
Jason Oleniczak
AMAF Program Manager
312-542-9041
[email protected]rg
www.themarketingfoundation.org
American Marketing Association Foundation (AMAF)
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