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Focus on nutrients 2013 Description › Based on individual advice and on-farm education. › 45 000 farm visits have been made by 270 advisors to reduce nutrient losses and improve environmental sustainability › Farmers (and farm-advisors) are included in decisions on all levels of the campaign › The objective is to Increase awareness and knowledge in order to change behaviour. Goal To meet government environmental objectives... › › › › › Zero Eutrophication Good-quality groundwater A non-toxic environment Thriving wetlands Reduced climate impact …and at the same time increase farm revenue Project is characterized by › Voluntary participation › Repeated farm visits › Farm-specific measures are identified › Follow-up on each farm Co-operation is key The project is run as a co-operation between: › Swedish Board of Agriculture › Federation of Swedish farmers › County administrative boards › Advisory firms Regions included Agriculturally intensive areas included Farmer members › 10 500 farmers have a membership › Covers 36% of the arable land in included regions › The goal is not 100% membership - the target group is only full-time farmers Money › 3-4 million Euro per year › From Swedish Rural Development Program and Swedish environmental taxes Topics during farm visits 2011 Nutrient balance Fertilization Precision farming Soil structure Plant protection Ley production Climate change Barn environment Feed Wetlands Results › 75% of farmers experience that they become more environmentally friendly after advisory visit › outstanding compared to other competence building efforts in Swedish RDP Results Results Farms become more resource efficient › Lead to less farm surplus of nutrients › Lead to less nutrient leaching to air and water › Lead to lower impact on eutrophication and climate change › Nitrogen leaching decreases by 800 tonnes per year › Phosphorous leaching decreases by 15-30 tonnes per year 4 important experiences 1. Repeated visits are key to influence changed behaviour 2. The advisor always have to relate to how measures taken will influence farm economy 3. It is important to inform farmers about the progress and make them proud of their achievements – preferably through the press 4. To inspire change the visits need to be voluntary for the farmer Contact Communications manager: Josefin Kihlberg +46-8- 787 51 54 [email protected]