Download Promoting sustainaible media

”PUBLIC SERVICE
MEDIA (PSM)
FIGHTING THE
CLIMATE CHANGE:
SOME FIRST STEPS”
CONTRIBUTION BY GIACOMO MAZZONE
HEAD OF EBU INSTITUTIONAL RELATIONS
Based on BBC Research data and studies
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CONTENT
1. Promoting sustainaible media :
through
Corporate responsibility, the example of BBC
2. Promoting sustainaible media :
new risks for Climate Change from
digitalization (shift from linear TV to V.o.D.)
This report is based on information provided by BBC, member of the
European Broadcasting Union.
For additional information or questions, please consult BBC Research
white papers 189 and 258, and the BBC sustainability report 2013
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PROMOTING
SUSTAINAIBLE
MEDIA-1
- CORPORATE
RESPONSABILITY
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1. BBC: AN EXAMPLE OF CONCRETE
ENGAGEMENT
BBC in 2008 fixed these “sustainability” targets in order,
among others, to reduce carbon emissions reach by 2016:
•Energy : 20% absolute reduction in energy consumed and
CO2 emissions from buildings
•Water : 25% reduction in water used per person
•Waste : 25% reduction in waste to landfill per person and to
recycle 70% of waste
•Transport : 20% reduction in CO2 transport emissions per
person
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2. BBC: AN EXAMPLE OF CONCRETE ENGAGEMENT
The BBC's performance in meeting these targets is reported
annually in the BBC Corporate Responsibility Performance
Review. See pp 37-42 of the Review 2013 .
Energy : a big contribution to energy reduction has been
obtaining by concentrate operations into fewer, more
efficient buildings such as the new sites in Media City in
Salford, Roath Lock in Cardiff, and New Broadcasting House
in London. Closure of Television Centre, and relocation of
staff and technology has resulted in a significant reduction in
our carbon footprint and energy consumption.
Water: BBC uses rainwater harvesting systems in the Media
Village site in London and in Roath Lock Cardiff, and all new
buildings are designed with fittings to reduce water use,
such as low flush toilet cisterns.
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3. BBC: AN EXAMPLE OF CONCRETE ENGAGEMENT
Waste : BBC first aim is to reduce the amount of waste
generate in the first place, through working with suppliers
and BBC staff to cut down wherever possible. BBC
introduced pull printing to cut down on paper waste, and
recycling facilities and guides are provided in all our main
sites.
Transport :
BBC staff will always need to make essential journeys, but
the corporate policy is now to reduce non-essential journeys
through upgraded video conference facilities, implemented
policies to cut down on domestic flights, and where travel is
necessary, worked closely with suppliers to reduce CO2
emissions of fleet and hire vehicles.
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4. BBC: AN EXAMPLE OF CONCRETE ENGAGEMENT
Some figures:
•Cut over 21,000 tonnes of CO2e from BBC building
emissions, an area of concern is the increase in emissions
from business travel which have risen in absolute terms by
c3,500 tonnes.
•Water consumption has also fallen, with a significant drop of
over 25% accounted for by exit of TV Centers.
Sustainable Production
•As well as working hard to improve the impact of the
company operational environment and offices, BBC is
committed to innovating and improving the production
process – an area called “sustainable production”.
•Albert+ is a certification scheme devised at the BAFTA (UK
broadcasters association) for identify sustainable production.
•Five BBC programmes – All at Sea, Autumnwatch,
Springwatch, From there to Here and 4 O’Clock Club – were
awarded the albert+ mark last year.
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4. BBC: AN EXAMPLE OF CONCRETE ENGAGEMENT
Engagements for the future:
• - BBC has high level targets [for power, waste, travel and
water] which measure, report and promote widely and
regularly.
• - BBC will ensure all TV productions [both BBC &
independent] complete an Albert + footprint assessment
and will acknowledge and promote the best ones.
• - BBC set up governance which scrutinises all major
[+£500,000] technology projects to ensure they are
thinking about and improving their sustainability.
• - BBC has created a dedicated sustainability team which
has staff in both London and Salford.
• - BBC Research included carbon emission in its priorities
• - Most of the new BBC major projects have relevant
sustainable components. E.g. the wind farm on Ascension
Island, PV panels on Cardiff production centre [Roath
Lock] & even the plans for a new data centre.
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PROMOTING
SUSTAINAIBLE
MEDIA-2
- NEW RISKS FROM
DIGITALIZATION
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THE SHIFT IN HABITS OF TV VIEWING HAS
AN IMPACT ON CARBON EMISSION
“TV anytime, anywhere, anyhow “ is the new motto for TV viewing.
Millions of viewers are not watching “linear TV” but on demand.
And this comes at a very high price for carbon emission.
Because of its flexibility, catch-up is becoming increasingly popular as an
alternate or supplement to traditional TV in certain countries such as the
UK. Ofcom, UK’s independent regulator of communications industries,
estimates that catch-up services in 2013 were already used by 44% of UK
households. According to Sandvine, BBC iPlayer is the most popular
long-content streaming application in the UK, and second only to YouTube
amongst all streaming video sources. In the country there are also several
competing catch up TV services
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RESEARCH ON IMPACT OF NEW VIEWING MODES
BBC RESEARCH DEPARTMENT HAS PRODUCED A DETAILED
RESEARCH ON THIS TOPIC.
Source: EBU / Oliver & Ohlbaum
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VOD AND CATCH-UP TV HAVE HIGHER
IMPACT THAN TV BROADCASTING / 1
This research used the BBC‘s television services as a case study. It
compares one hour of television from an average BBC television channel
on DTT with one hour of television from the BBC‘s video-on-demand
service, BBC iPlayer.
The result of the study proved that, as a consequence, the trend towards
catch-up has increased the carbon footprint of TV content consumption,
because broadcast has a fixed carbon cost which can be amortized
across its viewers, whereas the carbon footprint of catch-up streaming
grows with each additional user. The BBC research proved that for all of
its channels except one, Digital Terrestrial Television (i.e., broadcast TV)
has a smaller
per-viewer carbon footprint than catch-up streaming.
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VOD AND CATCH-UP TV HAVE HIGHER
IMPACT THAN TV BROADCASTING / 2
.
-
The impact of emission is much higher when the
number of simoultaneous receiving devices is lower
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”PUBLIC SERVICE
MEDIA (PSM)
FIGHTING THE
CLIMATE CHANGE:
SOME FIRST STEPS”
THANK YOU FOR LISTENING.
FOR FURTHER QUESTIONS:
[email protected] [email protected]
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