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4th India Steel Summit Achievement & Unfinished Agenda New Paradigm for Green and Sustainability August 2010 Vishal Mehta [email protected] © 2007 IBM Corporation 2 IBM Sustainability Solutions The four key pressures on organisations Global Pressures • • Increasing regulatory requirements, many enforced globally Carbon credits & trading Regional / Local Pressures • • EU lead the agenda for CO2 reduction EU Regulation for energy using products implementing measures under study Costs Laws, Regulation, Standards Rising costs of energy, transport, waste disposal and raw materials; risks for physical assets due to climate change / global warming To reduce emissions of greenhouse gases such as the EU Emissions Trading Scheme, Climate Change Levy or Building Regulations Global Pressures • • • Rising energy, raw materials and waste management costs Scarcity of resources Risk from adverse weather Regional / Local Pressures • • • Exchange rate $ vs. EUR and ‘export’ Higher ‘eco’ tax Source of local supply and security of source Organisation Global Pressures • • Customers environmentally aware Greater demand for more environmentally preferable products and services Regional / Local Pressures • • • Corporate policy extending beyond the bounds of law, high efficiency is a basic requirement Premiums start at higher costs Local talent management Stakeholder Pressures New Business From investors, market and financial analysts, employees, consumers or NGO’s about the environmental and economic consequences of climate change Developments in markets, knowledge and new technologies, which enable business to cut their carbon emissions while increasing productivity and finding potential new revenue opportunities Global Pressures • • Customers increasing demand for environmentally preferable products and services Operational efficiencies Regional / Local Pressures • • Availability for resources Local competitors © 2007 IBM Corporation 3 IBM Sustainability Solutions The CSR Value Curve: a shift from cost to returns Growth Platform Leading Values-based Self Regulation Optimizing Strategic Philanthropy Practicing Legal and Compliance Experimenting Aware Adherence to law in the countries of production, operation and distribution Alignment of charitable activities with social issues that support business objectives Incorporates the company's value system and/or code of conduct to guide business behavior Efficiency Measurable cost savings through efficient or winwin scenarios Access to new markets, new partnerships or product/service innovations that generate revenue TIME © 2007 IBM Corporation 4 IBM Sustainability Solutions Pressures & Imperatives Are Shifting New sustainability view: I need to do what is smart Traditionalist view: I need to do what is right Energy Air Water Land & Resources Brand & Growth Talent Regulation Operational effectiveness Cost reduction Conservation & clean energy Reducing pollution/ CO2 Clean water Protection Risk Traditional imperatives for green focused on a moral imperative to preserve safety & life The new pressures are about being responsive to stakeholders and building a better, sustainable business Today’s green business leader doesn’t abandon principle nor business acumen, but embraces both in the new sustainability view. © 2007 IBM Corporation 5 IBM Sustainability Solutions Why Sustainability takes Center Stage Stake holders are now very involved Delay or inability to start green field projects ( Perception of polluting industry) Very active Civil Society Global pressure on adopting cleaner, greener product ( non trade barriers) Recent examples of investor activism in the west against companies with suspect track record Non renewable resources getting scares There is likely to be a price to pollute in India in near future Cant rely on regulations alone – need to move beyond in a globalized world The nature of steel industry makes it a very visible entity © 2007 IBM Corporation 6 IBM Sustainability Solutions Steel Sector is Important Wri 2008 Regulations already in Force in Europe -- cascading effect over medium term for the Indian Steel Sector © 2007 IBM Corporation IBM Sustainability Solutions 7 Scope for improvement balanced with high growth of sector © 2007 IBM Corporation 8 IBM Sustainability Solutions Adopt Sustainability – Water, Carbon, Safety as part of core business KPIs • Real estate and facilities asset lifecycle mgmt (ALM) • Plan & Production ALM • Mobile ALM • Infrastructure ALM • IT and network ALM • Service lifecycle mgmt • Sustainable ALM • • • • • • • Logistics strategy DC ops Reverse logistics RFID WMS/TMS Global sourcing Sustainable Logistics Operations • • • • • • Product/project portfolio Process/IT collab Computer aided engineering Model driven syst eng’ng Product dev mgmt Environmental Product Lifecycle Mgmt • • • • • • Product lifecycle managemen t Demand and distribution planning Inventory optimization Supply planning & optimization SC collaboration, incl S&OP SCP/BTO Sustainable SCM Strategy Enterprise Asset Managemen t Supply chain planning Supply chain strategy Program Management Change Management Logistics Supply chain strategy • SC assessment & benchmarking • Transformation strat development • Business model & governance devel • SC ops improvement & optimization • Technology/systems assessment • M&A support • Sustainable SCM Strategy, Carbon Tradeoff Model, Sustainable Logistics Operations Strategic Roadmap Development Supply chain operations Process Change • • • • • • • Procuremen t SC Ops analytics & transformation Quality mgmt Spare parts optimization MES and plant floor integration Energy mgmt Retail solutions Sustainable Integrated Operations Technology Enablement SC Ent Apps • Package selection • BizProcess improvement • Training srv’s • Version upgrades • Systems harmonization • Supplier relationship mgmt • Strategic sourcing • Spend analysis • E-procurement • Contract compliance • Procurement transformation, inc BTO • Sustainable Procurement Business Transformational Outsourcing Degree of Transformation © 2007 IBM Corporation 9 IBM Sustainability Solutions Early Adoption of Sustainability Management as core Business Function 1. Definin g KPI’s 2. Meteri ng & Baseli ning 3. Deploy ing Carbon Consol e 4. Optimiz ing Proces s 5. Ongoin g Control Define KPI’s - Build carbon, water or solid waste key process indicator (KPI) set (regulatory & stakeholder driven) Metering - Deploy mobile metering capability, establish energy use baseline & identify opportunities for improvement Deploy Carbon Console – Deploy web based management system Optimize Process – Use applied Lean Sigma techniques to analyze, improve and optimize identified high energy (or other) use areas Ongoing Control – Deploy follow-on controls across defined kpi’s, deploy additional metering & management capability Involves using the existing systems and Processes to include Sustainability parameters © 2007 IBM Corporation 10 IBM Sustainability Solutions Adoption of concepts like Green Sigma for Continuous improvements • Gas savings of ~20%-25% within one European site – equates to saving close to 1,000 tonnes of CO2 per annum • Electricity savings within US-based Green SigmaTM project is projected to achieve savings of 10-15% minimally © 2007 IBM Corporation 11 IBM Sustainability Solutions What next Leadership in Energy Efficiency, CO2 emissions and climate change Development of new generation products ( Invest in R&D and IP creation) Adoption of Technology & innovation ( Low carbon steel, CCS pilot studies) Financial robustness and cost competitiveness Stakeholder engagement and community initiatives in a transparent way Move beyond regulations and report HSE parameters Value creation for stakeholders with Shareholders Sustainability as a KPI in entire Value Chain and not just a silo function © 2007 IBM Corporation IBM Sustainability Solutions 12 Thank you © 2007 IBM Corporation