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The Crystal
The Crystal is a Sustainable Cities Initiative by Siemens exploring how we
can create a better future for our cities
Why the Crystal?
Hub for dialog and learning
• More than half the world's population lives in urban
areas
• Expected to be 70 percent by 2050
Center where experts, business leaders,
decision-makers, students and citizens around
the world come together
• Cities drive growth and generate approximately 80% of
global GDP
Place to find solutions to challenges facing
cities:
• Cities account for:
– 2/3 of global energy demand
– 70 percent of worldwide greenhouse gas
emissions
• Cities need to strike a balance between three
fundamental goals:
– Quality of life
– Economic competitiveness
– Environmental protection
•Urbanization
•Demographic shifts
•Climate change
At a Glance
• Audience is urban decision makers, infrastructure experts
and general public
• Combined office, exhibition and conference facilities
• Office 100 desks, 2000m2 exhibition space, 270 seat Auditorium
• Seat of Global Center of Competence Cities
• Conference Program for dialogue on sustainable urbanization
Flagship Project of the Regeneration of East London
• Between Olympic Park and ExCel in London
• Close to London City Airport
• Good connections to the London public transport system
• Emirates Cable Car is directly next to the Crystal
Architectural Vision
One of the most sustainable buildings in the world
Outstanding
Meet the highest local
standards for a sustainable
building
Platinum
Meet the highest global
standard for a sustainable
building
The Building
A Sustainable Building
3
2
7
5
8
6
4
1
The Exhibition
The Exhibition Highlights Future Trends, Challenges and
Solutions
Planned to attract:
City decision makers (mayors, politicians, architects, planners)
Infrastructure Experts
Experts (NGO’s, academics)
Families, local community, schools and tourists
Organized to inspire:
Ten zones that attract, inspire, inform and encourage visitors to
problem solve and participate
Designed for learning:
Drive conversation around urban sustainability issues including the
megatrends, challenges and solutions
Forces of Change
Shows how demographic
change, urbanization and
climate change impact all parts
of people’s lives - from politics
and the economy, to quality of
life and the environment.
Creating Cities
Showcases the multifaceted decision-making,
holistic urban planning and
monitoring needed when
shaping and running our
cities
Smart Buildings
Highlights the high-levels of inefficiencies in
most buildings. Offers solutions such as smart
buildings, reducing resources, and making
buildings more efficient.
Safe & Sound
Presents the diverse risks in a city and ways these
risks can be detected, prevented and responded
to in order to make the city more resilient.
Focuses on safety and security, including
incidents such as crime, access control and fire.
Keep Moving
Explores the increased need for
transport infrastructure as
people move to cities. Discusses
the significance of road and rail
electrification and green
transport choices, integrated
traffic solutions and
e-mobility.
Water is Life
Focuses on the importance of water as a precious
and finite resource. Explores solutions that provide
access to drinkable water including rainwater
harvesting, waste water recycling, desalination,
stopping leaks, reducing water use and improved
water management
Go Electric
Highlights the difficulty of matching energy supply
and demand and providing clean energy. Explores
the move to a new electricity age. Solutions
include decentralised and centralised energy
generation, smart grids, energy storage and uptake
of renewables.
Healthy Life
Displays the strain a growing and aging population
is putting on healthcare systems. Solutions include
keeping healthy, personalising medicine, preventing
diseases, reducing costs through efficient processes
and infrastructure.
Clean and Green
Exhibits the pressure that increased waste,
pollution and reduced air quality places on our
environment. Features ways to improve air
quality, waste management and CO2 emissions.
Future Life
Presents a realistic, positive and possible future in a sustainable city by mid-century, based on London,
New York and Copenhagen.
A Unique Setting for Meetings and Events
• State-of-the-art 270-seat auditorium and 6 meeting rooms
• On site catering and café
• Full conference and seminar program in development
Conferences and Events
The Crystal will promote dialog and collaboration as key
components of urban innovation and creation of sustainable cities.
Using its dynamic environment, the Crystal will host a range of
international conferences, to stimulate global thought leadership on
trends like urbanization, demographic and climate change
Recent Events
Urban Planning for City Leaders
Jointly organized by UNHABITAT and Siemens
DLD Cities
Jointly organized by Digital Life Design and Siemens
International Federation of Housing and Planning
Hosted at the Crystal
The Center of Competence Cities
Centre of Competence Cities
• The Crystal is the home to Siemens Global ‘Center of Competence Cities
• Cross discipline teams will work together to discuss how to make the world’s
cities more sustainable
• The COC Team goals:
• Focus on building strategic partnerships
• Conduct urban research
• Foster cross division and cross-sector solutions
• Bring together city experts
Global Network of City Account Managers Coordinated out
of CoC
• Siemens’ Infrastructure and Cities Sector has enhanced its focus on needs of city and
infrastructure customers
• Worldwide network of City Account Managers will:
– Collaborate closely with cities early in planning cycle
– Understand challenges and become trusted advisors
– Offer complete solutions to transform cities through sustainable technologies
– Deliver expertise to urban centers around the world
– Drive future trends and pioneer innovative solutions
Online Resources
Web:
thecrystal.org
facebook.com/thecrystalorg
@thecrystalorg