Download Protocols on Health Emergency Risk Communication

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Transcript
The Politics of Emerging Infectious Disease
Presented by John Rainford
Director, Emergency Risk Communication,
Public health Agency of Canada
June 2013
SARS
H1N1
H5N1
2
“Politics is who gets what, when, and how”
Harold Lasswell
Health Emergencies are Political
3
Understanding Stakeholders Perspectives
What do they know?
What might they misunderstand?
Who do they trust?
Decision-Makers are stakeholders –
why don’t we try to understand them?
4
“If you want to persuade me, think my thoughts,
feel my feelings and speak my words.”
Cicero
5
Political Crisis Comms
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VS
Signal strength and
control
Challenge arguments
of dissenting views
Focus on how political
actors are perceived
Health Emergency Comms
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Discuss uncertainty, even
mistakes
Empathize with dissenting
views
Focus on how risk is
perceived
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Advocacyschool.org
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To effectively engage political representatives and
leaders you have to understand:
Public policy context
Positioning
Process
Precedent
POLIO
Politics
7
Effective Leader Engagement during Health Emergencies
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Brief broadly – public health+++
Share stakeholder intelligence
Demonstrate how consequences will be managed
Give leaders an opportunity to LEAD
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