* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download World TB Day (powerpoint presentation)
Survey
Document related concepts
Sociality and disease transmission wikipedia , lookup
Neglected tropical diseases wikipedia , lookup
Common cold wikipedia , lookup
Neonatal infection wikipedia , lookup
Marburg virus disease wikipedia , lookup
African trypanosomiasis wikipedia , lookup
Tuberculosis wikipedia , lookup
Hepatitis B wikipedia , lookup
Infection control wikipedia , lookup
Schistosomiasis wikipedia , lookup
Hospital-acquired infection wikipedia , lookup
Globalization and disease wikipedia , lookup
Hepatitis C wikipedia , lookup
Childhood immunizations in the United States wikipedia , lookup
Transcript
World TB Day By: Adam Brockest, Meg Reid, Michael Kerr & Jason Saxe What is TB ? • Tuberculosis (TB) is the worlds leading infectious disease. • TB is most commonly caused by a bacterial infection found in the lungs. • TB is spread through contact with infected persons. What is TB • TB is preventable, curable & treatable. • 1 in 3 people in the world are infected. • Many people are infected but do not display symptoms • High rate of co-infection between HIV & TB Background • Little progress in forms of treatment because the virus keeps changing. • 2 million people die from TB each year • In 2003 there was a 37% detection rate & 83% cure rate • In 2005 these rates are expected to increase to 70% detection rate & 85% cure rate Global Perspective • 14 million people in Africa alone are infected with TB. • World Health Organization (WHO) Is trying to raise awareness to prevent the spread of TB. • WHO has created March 24th as world TB day to support these initiatives. Local Perspective • High risk groups are individuals that are: Foreign born, have been in a correctional institute, aboriginals, homeless people and those infected with HIV. • The Toronto Public Health Board estimates that there are 2000 new case of TB in Canada each year. Mission & Vision Mission • To raise awareness about TB to help prevent the spread of TB. Vision • To create a TB free world. S.W.O.T Internal strengths • Government funded agency • High levels of credibility with the public • Free publicity through other colleges and universities • Large amount of information on TB available S.W.O.T External Opportunities • Awareness and treatment trends rising • New forms of media and communication • Most Canadians have educational background • Other countries raising awareness • Increasing testing in high risk categories S.W.O.T Internal Weakness • $15 000 budget restricts media use • Limited resources • Limited Government funding S.W.O.T External Threats • Low levels of awareness about TB internationally • Many misconceptions • Those infected may be unaware they have it • Fast growing rate of infection • Highly contagious Objective • To raise awareness on prevention and treatment of TB with in High School Students. • Educate outreach & correctional workers on effects, causes & symptoms of TB. • Raise awareness among the ethnic community. • Raise overall awareness throughout the GTA. Marketing Strategy • Raise awareness through the use of an IMC strategy • Direct marketing through seminars for reach workers, students, religious leaders & Correctional workers. • Print media: Church bulletins, posters at customs, schools, community centers & medical centers. Questions