Download 4 - People Server at UNCW

Questionnaire Design
Differences Study
DV must be continuous
• Interval or ratio likert scale
• Maximize variation (1-7 or 1-10)
IV must be categorical
• Nominal or ordinal multiple choice
• Maximize selection (5 per cell)
Relationship Study
DV and IV must be continuous
• Interval or ratio likert scale
• Maximize variation (1-7 or 1-10)
Basic Rules
•
•
•
•
•
Categorical items must be exclusive
Categorical items must be exhaustive
No bipolar ratings
No leading/biased phrasing
Include clear definitions and instructions
when necessary
What’s wrong here?
Directions: On the scales below, please indicate your feelings about
"Capital Punishment.“ Numbers "1" and "7" indicate a very strong
feeling. Numbers "2" and "6" indicate a strong feeling. Numbers "3"
and "5" indicate a fairly week feeling. Number "4" indicates you are
undecided or do not understand the adjective pairs themselves.
There are no right or wrong answer. Only circle one number per
line.
1) Good 1
2) Wrong 1
3) Harmful 1
4) Fair
1
5) Wise 1
2
2
2
2
2
3
3
3
3
3
4
4
4
4
4
5
5
5
5
5
6
6
6
6
6
7
7
7
7
7
Bad
Right
Beneficial
Unfair
Foolish
What’s wrong here?
QUIZ: Are you way too good for him?
During a hook-up with a cute guy you like, you catch a
glimpse of his gorilla-like hairy back. What’s your
reaction?
1.
2.
3.
Who cares? It’s not like you’re Miss Perfect.
You feel physically nauseous and make an excuse to
go home early.
You focus on what you dig about him—his gorgeous
eyes, how his touch feels ….
What’s wrong here?
Do you agree or disagree with the following
statement: the federal government has
gotten totally out of control and threatens
our basic liberties unless we clear house
and commit to drastic change.
Agree
Disagree
What’s wrong here?
Thinking about the health care law that was
passed in 2009, would you favor repealing
the new law to keep it from going into
effect, or would you oppose repealing the
new law?
Favor repeal
Oppose repeal
What’s wrong here?
The President Test
Could you be the next president? Think you have what it takes to
run a country? How cool would it be to have your own huge
office, personal plane, and the Secret Service watching your
back? Before you get sworn in, take The President Test!
During your term as President the Pope spends a night
at the White House. He may be the holiest, but that night
your spouse is the horniest! Do you have sex while the
Pope is sleeping in the next room?
Yes
No
What’s wrong here?
The remainder of this survey will focus on your communication behaviors in
three different opposite-sex friendships–1) strictly platonic–neither
partner wants the friendship to turn romantic; 2) desires romance–one
of the partners wants the friendship to turn romantic; and 3) friends
with benefits arrangements–you know what this is. Please answer the
following questions about these three different relationships (where 7 =
likely and 1 = not at all likely) by circling the number of the appropriate
response.
•
How likely are you to act cheerful and positive when you are with your
strictly platonic, opposite-sex friend?
NOT AT ALL LIKELY
1 2 3 4 5 6 7
LIKELY