Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Effective Communicatio with the Media Module 6 RISK COMMUNICATIONS WORKSHOP Paramaribo, Surinam, June 28-30, 201 Contents • • • • • • Institutional Communication institucional and media How to work with the media Planning Media Plan The institutional spokesperson Media Monitoring Mass Communication Media • TV, radio, print press, internet, are the main intermediaries in the relationship institutionpopulation • No institution can do without the mass media. I the preparation, response and recuperation of a public health emergency these can play an essential role in the diffusion of information to a quantitu of audiences in time record • Nevertheless, sometimes they can influence disinformation, confusion and chaos. Mass Communication Med Can be an instrument to denounce when finding lack of transparency, veracity and objectivity The mass media need news. When the official sources of information are n them, journalists will look in alternative often not reliable. Institutions and mass media have d objectives when communicating The relationship between institution and the public is complex Discrepancies between institutions mass communication media (1 What do disaster managers expect from mass media? • Engage mass media as partners, allies, colleagues • May mass media become “amplifiers” for your messages. What do th • Mass media observers • Mass media selective, so they change message an “noise”. Discrepancies between institutions mass communication media (1) What do disaster managers expect from mass media? • Mass media to show reality faithfully • Mass media must disseminate uniformed reports about the situation and solely those recommendations done What do they • Mass media build their rea • Mass media official spoke and make recommenda different sour always comp Where do these problems arise f Profound mutual ignorance between institutio Institutions are not sufficiently prepared to wo media Lack of knowledge and experience on behalf journalists on issues such as risk managemen health Some media do not have enough resources ( material) to prepare information. What to do? • • To know the main characteristics of media radio, print, internet): internal structure, clo coverage, (national, local, international), advantages and disadvantages, political p This will allow you to develop a more accu coordinated work Planning! Develop previous relationships w journalists from the main media, work trus credibility, as well as before, during and af public health emergency. What to do? During the preparation it is important insert in the agenda of media those i related to risks and measures to prot population’s health. Meet with journa prepare the material. Remember tha media have the power to influence th concerns and perceptions of their audiences. What to do? • To influence the mass media requires creativity, persistance, research and s of self-criticism. Health issues will be received and treated by the mass me depending on the strength shown thr the arguments of the official authority