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12 E-Commerce Overview CIS 1310 – HTML & CSS Learning Outcomes Define E-commerce Identify Benefits & Risks of E-Commerce Describe E-Commerce Business Models Describe E-Commerce Security & Encryption Describe Issues Related to E-Commerce CIS 1310 – HTML & CSS E-Commerce In Relation to the Sale of Goods & Services: Allow Individuals & Organizations to Exchange Information Integrate Communications, Data Management, & Security Major Functionality: ◦ Buying of Goods ◦ Selling of Goods ◦ Performance of Financial Transactions over the Internet. CIS 1310 – HTML & CSS Advantages Business Reduced Costs Increased Customer Satisfaction More Effective Data Management Potentially Higher Sales Consumer Convenience Easier Comparison Shopping Wider Selection of Goods CIS 1310 – HTML & CSS Risks Business Need for a Robust, Reliable Web Site Fraudulent Transactions Customer Reluctance to Purchase Online Increased Competition Consumer Possible Security Issues Possible Privacy Issues Purchasing from Photos & Descriptions CIS 1310 – HTML & CSS Issues Intellectual Property Security Fraud Taxation International Commerce CIS 1310 – HTML & CSS Trends Positive Bigger Product Images Glean More Detail More Robust Reviews Useful Coupons Negative Smaller and Hidden Product Descriptions Fail to Give Feedback After Adding Items to the Cart CIS 1310 – HTML & CSS E-Commerce Business Models B2C (Business-to-Consumer) B2B (Business-to-Business) C2C (Consumer-to-Consumer) B2G (Business-to-Government) CIS 1310 – HTML & CSS Web Services Transmit Data Between Companies Using the Internet Software System Support Interoperable Machine-to-machine Interaction Other Systems Interact Using HTTP with XML CIS 1310 – HTML & CSS Security Encryption Ensures Privacy within Organization & on Internet Converts Data into an Unreadable Format Decryption Process of Converting Ciphertext Back into its Original Form Ciphertext Plaintext or Cleartext Encrypt/Decrypt Process Requires Algorithm & Key CIS 1310 – HTML & CSS Symmetric-Key Encryption AKA Single-key Encryption Encryption & Decryption Use Same Key Sender & Receiver Must Know Key Before Communicating Using Encryption Advantage: Speed CIS 1310 – HTML & CSS Asymmetric-Key Encryption AKA Public-key Encryption Two Keys are Created at the Same Time Public Key Private Key Much Slower than Symmetric-key Encryption CIS 1310 – HTML & CSS Hash Encryption Purpose is to Verify Integrity of Information Hash Algorithm Transforms String of Characters Creates “Digest” Shorter Fixed-length Value or Key that Represents Original String One-way Encryption For Information that Will Not be Read or Decrypted CIS 1310 – HTML & CSS Secure Sockets Layer (SSL) Protocol that Allows Data to be Privately Exchanged Over Public Networks Developed by Netscape Encrypts Data Sent Between Client & Server Utilizes Both Symmetric & Asymmetric Keys https Protocol Browsers Display a “Lock” Icon CIS 1310 – HTML & CSS Secure Sockets Layer (SSL) Server & (Optionally) Client Digital Certificates For Authentication Symmetric-key Cryptography Using a "Session Key" for Bulk Encryption Public-key Cryptography for Transfer of Session Key Hash Encryption to Verify Integrity of Transmission CIS 1310 – HTML & CSS Digital Certificate Form of an Asymmetric Key Used by SSL to Authenticate Identity of Web Server Contents of a Digital Certificate Include: Public Key Effective Date of Certificate Expiration Date of Certificate Details About Certificate Authority (Issuer) Details About Certificate Holder A Digest of Certificate Content CIS 1310 – HTML & CSS Digital Certificate Obtaining Request Certificate from a Certificate Authority Pay Application Fee Certificate Authority: Verifies Your Identity Issues Your Certificate Supplies You With a Public/Private Key Pair Store Certificate In Server, Browser, or E-mail Application Certificate Authority Makes Your Certificate Publicly Known CIS 1310 – HTML & CSS
