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Results Presented at the “Be Global - Work Local” MBITA Santa Cruz Chapter Luncheon/Seminar At the Felton, CA May 29, 2009 Our Companies: Insights Into World Markets Grow Sales in Global Markets Global Cleantech Community Online Survey of MBITA Members & TradePort Associates From May 18th to May 26th, 2009 Ongoing Survey @ mbita.org & tradeport.org Objective: To Find Out How MBITA Members & TradePort Associates Use Web 2.0 Tools & Social Networking Technologies for International Business & Global Trade Survey Respondent Profile 84% U.S. Residents 81% from California Equal # of Self-Employed Entrepreneurs & Company Employees: 46% Self-Employed/ Entrepreneur 46% Employed Outside the Home 13% Work at Home Retired Unemployed 7% 7% Over Half (52%) are C-Level Execs, Presidents, VP’s or Owners Owner/ Proprietor 33% C-Level Executive, President, VP 19% Director, Manager 17% Other 15% Sales, Account Executive 9% Consultant, Contractor 7% Work in Broad Range of Industries Education 12% Consulting, Contracting 20% Financial Svcs, Investing, Acctg, Banking, Ins. 10% Food, Agriculture, Farming, Forestry, Fishing 7% Marketing Research 7% Energy 5% Other 24% Professl/Scientific/ Tech Svcs 5% Gov't/Public Admin. 5% Industl/Mfg/Opns 5% Half (51%) Work in Executive Management, Advertising, Marketing or Sales Depts. Administrative, Executive, Management 30% Advertising, Creative, PR, Marketing, Sales 21% Finance, Accounting, Legal 8% Other 27% Science, Engineering, Product Development / R&D 6% Customer Service & Manufacturing, Support Purchasing, 4% Production, Operations 4% Two-Thirds (67%) Work for Small Businesses (< 100 Employees) Two-Thirds (63%) Work in Business-to-Business (B2B) Companies 2-99 50% 100-499 12% 500-999 8% 1 17% 1000+ 13% Three-Fourths (76%) are Exporting Two-Thirds (68%) of Business is Within U.S. One Third (32%) is Outside U.S. 76% Exporting 67% Serving Domestic (U.S.) Markets Importing 45% Two-Thirds (67%) Do Business in Asia Half (54%) Do Business in Europe 79% North America 67% Asia 54% Europe 44% Pacific 42% Middle East 40% South America Africa 31% Currently Do Business in Over 160 Countries The Top 20 Countries: United States Canada Mexico China Japan France United Kingdom United Arab Taiwan India Germany Brazil Hong Kong Australia Thailand Spain Italy Belgium Russia 86% 49% 47% 35% 33% 33% 30% 30% 30% 30% 30% 30% 28% 28% 26% 26% 26% 26% 23% What is “Web 2.0”? Some commonly used Web 2.0 terms: Web 2.0 – So-called “2nd generation” of Internet applications, developed to facilitate communication, collaboration and sharing information online. Blogs (short for Web logs) - online journals or diaries hosted on a Web site, often distributed to other sites or readers using RSS (see below). Collective Intelligence Networks - systems that tap the expertise of a group rather than an individual to make decisions. Mash-ups - aggregations of content from different online sources to create a new service. Peer-to-Peer Networking (P2P) - sharing files over the Internet or within a closed network. Podcasts - audio or video recordings, a multimedia form of blog or other content. RSS (Really Simple Syndication) online subscriptions distributing news, blogs or podcasts. Social Networking - people sharing personal or professional information with each other in online communities. Social Media - content created using scalable online publishing technologies. Web Services - software systems that communicate with one another to share information or conduct transactions. Wikis (eg: Wikipedia) - systems for collaborative publishing that allow many authors to contribute to an online document or discussion. Sources: Wikipedia, Webopedia, and “How businesses are using Web 2.0: A McKinsey Global Survey”. Currently Use Web 2.0 Tools? Nearly Half (45%) Use for Business & Personal 21% for Personal Use Only One-third (34%) Don't Use Web 2.0 at All Business only 8% Don't use Web 2.0 Tools at all 34% Personal & Business 37% Personal only 21% Most are Experienced Web 2.0 Users Over One Third (36%) Say They’ve Been Using Web 2.0 Tools & Social Networking Sites for More than 3 Years Less than 1 year 14% More than 3 years 36% 1-2 years 21% 2-3 years 29% Most are Heavy Web 2.0 Users More than a Third (36%) Use Web 2.0 Tools All the Time All the time (throughout the day) 36% Seldom (once a week or less) 7% Frequently (several times a day) 21% Sometimes (several times a week) 36% Everyone is at Least “Somewhat Satisfied” with the Web 2.0 Tools They Use Very Satisfied 29% Somewhat Satisfied 71% Two-Thirds (68%) Say Web 2.0 Tools are Important for Their Business/Profession Somewhat Important 33% Very Important 35% Not Very Important 2% Don't Know / Not Sure / No Opinion 16% Neither Important nor Unimportant 12% Not At All Important 2% Nearly Two-Thirds (62%) Currently Use Web 2.0 Tools for International Business & Global Trade More than One Third (38%) Do Not Yes 62% No 38% Plan on Using Web 2.0 Tools for International Business & Global Trade? Over Half (56%) say Yes / Maybe Less than Half (44%) say No / Not Sure Yes 30% Don’t Know / Not Sure 20% Maybe 26% No 24% Web 2.0 Tools Currently Use for International Business & Global Trade Blogs Work-from-Home Tools Social Networking Chat / Instant Messaging Webinars / Webcasts FTP / Document Uploads Distance Communication Tools Advanced Search Customer Relationship Management (CRM) Online Communities Forums / Message Boards Web-Based Video Teleconferencing Calendars 61% 56% 50% 50% 44% 44% 44% 44% 39% 39% 33% 33% 33% Web 2.0 Tools Plan on Using for International Business & Global Trade 29% Web-Based Video Teleconferencing Blogs 26% Webinars / Webcasts 26% 21% Advanced Search Social Networking 18% Chat / Instant Messaging 18% Calendars 18% Business Management Systems 16% Work-from-Home Tools 16% Forums / Message Boards 16% Virtual Offices & Information Workspaces 13% Telecommuting or Telework Centers 13% Social Media / Social Networking Sites Currently Use for International Business & Global Trade 76% LinkedIn 65% Wikipedia 59% YouTube 47% Alibaba WebEx 41% Facebook 41% Meetup 35% Google Docs 35% Plaxo 24% Social Media / Social Networking Sites Plan on Using for International Business & Global Trade 48% LinkedIn 37% Facebook 33% YouTube 30% Alibaba 22% Twitter Wikipedia 19% Google Docs 19% WebEx 15% How Currently Using Web 2.0 Tools for International Business & Global Trade? 4 Main Applications: 1. Interface with External Customers / Clients 2. Interface with External Suppliers / Partners 3. Collaborate with Internal Employees 4. Interface with General Public / Stakeholders Currently Using Web 2.0 Tools for International Business & Global Trade to 1. Interface with External Customers / Clients: 75% 69% 69% 69% 63% 63% Acquire new customers or clients Increase Web site visitor traffic Build brand visibility & brand equity Advertise and promote business Generate sales leads / qualified prospects Conduct international marketing research Public relations Develop online community for our company Customer / client sales, service & support Assess global market size/demand/potential sales Viral (word of mouth) marketing Interact with customers and clients Evaluate Web site Collaborate with customers and suppliers 56% 56% 50% 50% 44% 38% 38% 38% Currently Using Web 2.0 Tools for International Business & Global Trade to 2. Interface with External Suppliers / Partners: Give / receive references / referrals 62% Competitive intelligence 62% Comm. with vendors, suppliers, partners, associates 62% Product sourcing & purchasing 54% Network with knowledge experts 54% Communicate with trade association members 54% Collaborate between companies 54% Collaborate across supply chains/distribn channels 54% Web-based collaboration services 38% International trade promotion 38% Facilitate meetings & conferences 38% Currently Using Web 2.0 Tools for International Business & Global Trade to 3. Collaborate with Internal Employees: 79% Share knowledge & information 71% Collaborate with employees across company Take interactive training courses 43% Socialize with colleagues 43% Reduce travel time & expenses 43% 36% Design/develop products and services Search/find employment 29% Drive product innovation 29% Shorten sales, project lifecycles 21% Corporate team-building 21% Recruit job applicants internally 7% Currently Using Web 2.0 Tools for International Business & Global Trade to 4. Interface with General Public / Stakeholders: 79% Meet new business and professional colleagues Stay connected with colleagues, friends, clients 71% Form professional networking relationships 71% Use connections to link to other contacts 64% Keep current on the latest world news and events 64% Increase global visibility/raise profile 64% 57% Create personal/corporate blog, post blog entries 50% Participate in online forums & communities Self-publish/promote books, white papers, articles 21% 86% Expect to be Using Web 2.0 Tools in the Future More than They Do Now More Than I Do Now 86% About the Same as I Do Now 14% Most Significant Barriers to Using Web 2.0 Tools for Business 55% Lack of knowledge 45% Lack of time 30% Lack of resources Little or no tech support Lack of accurate metrics Fear of new or confusing technology Lack of interest Resistance to change 14% 9% 7% 7% 5% Conclusions & Recommendations Web 2.0 Tools are Already Being Widely Used Around the World to facilitate Global Trade. Learn to Leverage Web 2.0 Technologies NOW for Your Own International Business! Join & Participate in International Social Networks, Global Online Communities & Forums/Discussion Groups in Your Industry. Use Webinars & Teleconferencing to Communicate/Collaborate with Your Customers, Clients & Partners Worldwide. Use Popular International Sites (Alibaba, Orkut, Xing, etc.) to make Business Contacts Outside the U.S. Keep Your Web Site, LinkedIn & Facebook Profiles Updated. Start an International, Multilingual Blog! Good Luck! ¡Buena Suerte! Buona Fortuna! Bonne Chance! Viel Glück! 祝你好運 Any Questions? For more information, please contact: Chris Lucas President, “Chief Executive Guy” @ www.intoworld.com www.globalgreenguide.com [email protected] +1 (831) 728-3200 PST Thanks! ¡Gracias! Grazie! Merci! Danke! 謝謝