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Session
Emerging Business Models for e-Content Delivery
Changing Content Industry Structures:
The Case of Digital Newspapers on ePaper Mobile Devices
Leo Van Audenhove, Simon Delaere, Pieter Ballon, Michael Van Bossuyt
Introducing the e-newspaper – Audience Preferences
and Demands
Carina Ihlström Eriksson, Maria Akesson
Cultural Content Management at a new level
Markus Schranz
Centralized Content Portals:
iTunes and the Publishing Industry
Matthijs Leendertse, Leo Pennings
Culturall Content Management at a new level
publishing theater and opera details by means
of open technologies from the Web 2.0
Markus Schranz
Vienna University of Technology, Austria
in cooperation with Culturall GesmbH
Creating Internet Services for a specific auditorium
involves technical, organizational and sociological
challenges
to experts, processes and used technologies
Authoring, distribution and publishing of cultural
contents require specific management
that may be supported by modern technologies
a demonstration...
Project Goal: Publishing Cultural Contents
in addressing our goals to support the management tasks
to publish those contents and build successful open services,
we identified typical assets to be handled:
Basic Assets (texts, images)
Functional Assets (seat reservation)
Personalized Assets (customer data)
Transactional Assets (ordering and payment)

we built a framework for cultural content and asset
management, including modern principles of Rich User Experience,
end user integration and open interfaces to exchange domainspecific contents
Tools, Methodologies and Processes for
Electronic Publishing in the Cultural Market
The framework focuses on modern technical
solutions for
Content Management Issues
Workflow Management Issues
Availability and Connectivity Issues
with emphasis and evaluations of technologies
from the Web 2.0
Web 2.0 Methodologies and Technologies
for Cultural Content Publishing!
Researched and utilized features include
- User-ortiented, user-contributed interfaces for theater and
opera content management
- Programme and asset availability through RSS feeds
for content publishing and distribution
- Ticket and reservation services
all featured by modern middleware
tools and techniques
What's Behind?
Web 2.0 technologies for cultural content presentation
RUE
Web Content Management shall appear as convenient
and usable as locally installed software
End User Integration
Identfying application areas that optimize the knowledge
and contributions of the end users
(i.e. programme recommender services, ticketing,...)
Modern Software Management
No sporadic version upgrades but permanent
optimization of Web 2.0 codes and services
How is it done?
Agile Programming and XP Concepts used
As a demonstration subpart of the framework
we provide a glance on the cultural services management tools
•Framework supports self-dependent users
•Involves experiences and knowledge of many end users (long tail)
•Utilizes standard software development tools (bugzilla)
•Extends services with Web 2.0 features to employ
abovementioned concepts
Where can it be utilized?
Multiple application areas identified
CMS for theater and opera event descriptions
CMS for programme details
Facettes of seating, pricing, ordering, paying
Service integration by technical platforms

Demonstration on task management within cultural content
creation and distribution
Open Source task management tools enhanced with
technologies from the Web 2.0
-> AJAX for workflow and task management
New tools for emerging application areas
Benefits from utilizing Web 2.0
Whilst researching and developing the framework we identified
shift to a new class of internet application
innovation in both technical and practical use of SW

Beyond technical innovations, electronic publishing is encouraged
to use organizational and sociological aspects and strengths from Web 2.0
framework development is still ongoing
further use investigated in current and future work
other application domains to follow in the current
research project culturall

Thank You!
Research contact...
Markus Schranz
Vienna University of Technology
Distributed Systems Group, Institute of Information Systems
[email protected]
Culturall Project
[email protected]
www.culturall.com