Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
OHT 3.1 Chapter 3 E-business Infrastructure © Marketing Insights Limited 2004 OHT 3.2 Learning objectives • Outline the hardware and software technologies used to build an e-business infrastructure within an organisation and with its partners • Outline the hardware and software requirements necessary to enable employee access to the Internet and hosting of e-commerce services. © Marketing Insights Limited 2004 OHT 3.3 Issues for managers • What are the practical risks to the organization of failure to adequately manage e-commerce infrastructure? • How should staff access to the Internet be managed? © Marketing Insights Limited 2004 OHT 3.4 Why the jargon? • Why do business managers need to know about the jargon and technology? © Marketing Insights Limited 2004 OHT 3.5 Internet infrastructure components Figure 3.2 Physical and network infrastructure components of the Internet (Levels IV and III in Figure 3.1) © Marketing Insights Limited 2004 OHT 3.6 Information exchange between a web browser and web server Figure 3.7 Information exchange between a web browser and web server © Marketing Insights Limited 2004 OHT 3.7 History of the Internet Figure 3.3 Internet timeline © Marketing Insights Limited 2004 OHT 3.8 Intranets and extranets Figure 3.4 The relationship between intranets, extranets and the Internet © Marketing Insights Limited 2004 OHT 3.9 TCP/IP protocol Figure 3.9 The TCP/IP protocol © Marketing Insights Limited 2004 OHT 3.10 URLs and domain names • Web addresses are structured in a standard way as follows: • http://www.domain-name.extension/filename.html • What do the following extensions or global top level domains stand for? – .com – .co.uk, .uk.com – .org or .org.uk – .gov – .edu, .ac.uk – .int – .net – .biz – .info © Marketing Insights Limited 2004 OHT 3.11 HTML and XML • HTML (Hypertext Markup Language) A standard format used to define the text and layout of web pages. HTML files usually have the extension .HTML or .HTM • XML or eXtensible Markup Language • A standard for transferring structured data, unlike HTML which is purely presentational. © Marketing Insights Limited 2004 OHT 3.12 HTML Example Figure 3.10 Home page index.html for The B2B Company in a web browser showing HTML source in text editor © Marketing Insights Limited 2004 OHT 3.13 XML example Product> <Action Value5”Delete”/> <ProductID>118003-008</ProductID> </Product> <Product Type5”Good” SchemaCategoryRef5”C43171801”> <ProductID>140141-002</ProductID> <UOM><UOMCoded>EA</UOMCoded></UOM> <Manufacturer>Compaq</Manufacturer> <LeadTime>2</LeadTime> <CountryOfOrigin> <Country><CountryCoded>US</CountryCoded></Country> </CountryOfOrigin> © Marketing Insights Limited 2004 OHT 3.14 Differing use of applications at different levels in a company Figure 3.16 Differing use of applications at levels of management within companies © Marketing Insights Limited 2004 OHT 3.15 Elements of e-business infrastructure requiring management Figure 3.17 Elements of e-business infrastructure that require management © Marketing Insights Limited 2004 OHT 3.16 Mobile access platforms Figure 3.19 Mobile access technologies © Marketing Insights Limited 2004 OHT 3.17 3G mobile example The main features are: • Dual mode 2G/3G device supporting data upload of 64 kbps and download of 384 kbps (used for videos), 65,536 colour display of 46 x 57mm (132 x 162 pixels) • Web browsing • Two cameras for picture and video • Download and playing of audio and video e.g football • Supports MPEG4 and WMA files • Download and play games using JAVA(TM) technology • Qwerty keyboard, Email and word processing. Source: www.nec.com/3gsmworldcongress/press/images/e808.jpg © Marketing Insights Limited 2004 OHT 3.18 iDTV – interactive TV Figure 3.21 Components of an interactive digital TV system © Marketing Insights Limited 2004