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Download Web Site Design: The Good, the Bad, and the Recommended
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Connie Hancock University of Nebraska - Lincoln Extension Educator [email protected] Know why you are on the Web? Reasons Why People Shop the Web… Easy to place an order Large selection of products Cheaper prices Faster service and delivery Detailed and clear product information No sales pressure Easy payment procedure Reference: http://www.useit.com Factors driving repeat visits to a Web Site High Quality Ease of use Minimal download time Updated often Reference: Forrester Survey Elements to consider… Home page Navigation Bandwidth Browser compatibility User interface Color palette Frames Accessibility Where am I? Where have I been? Where can I go? Where is the home page? Where is the home “home” page? 3 clicks and you’re out! Download time… 1 – 2 seconds < 13 seconds > 20 seconds GONE!! Decrease download time by….. Designing for 56k modem Keeping page sizes < 75k Applying the KISS rule “Remove graphic; increase traffic. It’s that simple.” Reference: Dr. Jakob Nielsen; Web Usability Speciality; http://www.useit.com NETSCAPE EXPLORER NETSCAPE EXPLORER Browser Testing – Netscape Explorer Foxfire Mozilla Opera AOL Web TV Lynx How are your customers accessing your site? Desktop Laptop Hand-held Web TV How are your customers accessing your site? PC Mac Color Considerations…. Artistic Cultural Sales Technical Black – United States & Europe White – China & Japan Yellow – Egypt & Burma Purple – Thailand Blue – Iran Red – South Africa Frames . . . Browsers don’t like them Printers don’t like them Search engines don’t like them People/customers don’t like them FRAMES How’s this for readability? Recommendations . . . Good background/text contrast Avoid patterned backgrounds Easy to read fonts Make words count Short paragraphs Bulleted lists serif sans-serif For Example . . . The visually impaired use special readers that read only text. Blinking text can trigger seizures in some visitors. Poor color choices may render text unreadable to color blind visitors. Mouse-dependent site navigation can be difficult for visitors with physical limitations. Information contained in sound clips is inaccessible to hearing-impaired visitors. www.w3.org/WAI www.cast.org/bobby The key is consumer confidence… Fun and easy to navigate sites Pages that appear professional Clear and accurate product information Real time answers Good prices and clear representation of all charges The key is consumer confidence… Payment options Secure transactions Easy to use return or exchange policy Quick processing time and delivery Shopper privacy The Bottom Line . . . Getting customers to come to your site, Getting customers to make a purchase once they get to your site, and Getting customers to return to your site and purchase again, again, and again! Resources • Designing Web Usability, The Practice of Simplicity by Jakob Nielsen, www.useit.com • Web Pages That Suck, Learn Good Design by Looking at Bad Design by V. Flanders & M. Willis, www.webpagesthatsuck.com • Don’t Make Me Think!, A Common Sense Approach to Web Usability by Steve Krug, www.sensible.com • Business to Consumer E-Commerce: Selling on the Internet, Beth Duncan, Ph.d Small Business Specialist, Mississippi State University Extension Service, [email protected] Connie Hancock University of Nebraska - Lincoln Extension Educator [email protected]
