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Information Architects Information Design Information Architects • Someone who organizes material, information. • In most cases, this is for the Web. • Problem: – IAs typically base their work on intuition, with limited scientific basis or systematic methodology. Information Architects Specialize In • User Needs and User Modeling. • Quanitative and Qualitative Analysis. • Business Analysis. • User Interface Design & Evaluation. Usability Engineers • Someone that specializes in usability design and evaluation of products. • Works more on the evaluation end. Webmaster • Someone who maintains a website. • System Administrator. • Problem: – Webmasters, try to do Information Architecture and design. User Model vs. Conceptual Model • IA must communicate with the user. • Prototyping Prototyping • Problem – Users get caught up in visual design and interactions. – Users don’t focus on information design. • Solution – Separate visual “look and feel” from content. Wire Frames • Web pages with content only, no images. • Place holders for images. • Users interact with wire frames. • Focus is on content not “look and feel” Auburn University Logo & Heading Quick Links (Drop Down Box Information Links: STUDENTS-PROSPECTIVE STUDENTS-EMPLOYEES-ALUMNI -TIGER FANS Submit Selected Photos AU Seal News Go to the news page 4 Rotating Advertisements Wire Frames • Graphic designers work independently of IA. • Gives the users, Graphic designers, etc. a common framework to use. Information Design • Organize content according to user’s view. • Database or relational design helps. • Website’s organization should afford information relationships.