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The Role of Technology Dr. Chip Bruce Dept. of Library and Information Sciences University of Illinois Who • One-way vs two-way - online calendars - website creation - photo sharing • Mediated interaction - user profiles customization - filters - web bots • Increasing use by all people in every sector What • Sharing content - web cams - collaborative knowledge construction - data mining - undiscovered public knowledge • dynamic web pages – web logs • conferencing • decision support • The deep web – metadata standards – VR: marketing as experience When • 24/7 • Job shift shifting • World time Where • Ubiquitous - taxis - pocket HD • Embedded - GM sells more processors than IBM • Wearable • Distributed - SETI - Gnutella • Internal – mouse & cursor Why • Community - Yahoo! Groups - Web rings - Buddy lists • Individualization • Articulating experience Appropriate Technology • IM and Email • Ray Tomlinson: @ • Camden telephones Forecasting • Overestimate short-term effects • Underestimate long-term effects • Automobile – needs roads, service stations,… – Leads to suburbs, industry changes, social mores,… – Charles Kettering: starter (1912) Co-evolution of… • Knowledge • Organization • Technology