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Marketing tools New web sites About the new web sites Purpose - Increase brand awareness Educate the target group 1. Why hearing products? 2. In which situations? 3. How does it work? Target groups Primary Secondary End users and relatives Professionals About the new web sites Available domains • • Com, se, us, de, dk and no Extranet for distributors (.com, se, dk, de, no) New features… Sound demo Extranet Extranet - How to register 1. Go to http://www.comfortaudio.com/register-user/ 2. Fill out the password: comfort123 3. Fill out the form and click Register. 4. An auto generated password will be send to your e-mail. Use this password to login on http://www.comfortaudio.com/extranet/ Developments 2012 • Sound demo • Videos • Test datas Graphic Guidelines Logotype and colors On going marketing activities On-going and recent activities • • • • Roll-out of Comfort Digisystem Receiver DT10 Two prestige awards – Best New Product at AudiologyNow! – Swedish Embedded Award Articles and PR in magazines Newsletters Marketing activities 2012 Marketing and sales support material Market segment Material Available Product launch Receiver DT10 Roll-out sales material available to order (extranet) Next step sales support kit March-April Trifolder (eng) available to order New “brochure” March At Work New “brochure” June CI and bone-anchored HA Trifolders – school & work (eng) available to order Compatibility overview Available (extranet) Technical information and sales material successively during 2012 School