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Web Action Group Meeting: November 16, 2006
“Technological change is like an axe in
the hands of a pathological criminal.”
— Albert Einstein
Philadelphia University • www.PhilaU.edu
Power to Do.
Web Action Group Meeting: November 16, 2006
Measuring Our Success
• Weekday average daily number of visits is now
currently around 18,000
• These number show a 15% increase over the average
for 2005…
• and approximately 23% increase over 2004.
• That’s approximately a half a million visits to some area
of www.PhilaU.edu every month!
Philadelphia University • www.PhilaU.edu
Power to Do.
Web Action Group Meeting: November 16, 2006
Charting Traffic
Home page:
30.0%
Admissions:
9.0%
Library:
8.0%
Current Student Home Page:
5.0%
Athletics:
4.0%
Schools web*:
4.0%
OIT:
2.5%
Library Home Page:
2.0%
Calendar:
1.9%
Admissions Home Page:
1.7%
SBA:
1.5%
Athletics Home Page:
1.3%
OIT Home Page:
1.1%
Academics:
1.0%
Philadelphia University • www.PhilaU.edu
Power to Do.
Web Action Group Meeting: November 16, 2006
Recent improvements
• Dynamic calendar by Trumba at
www.PhilaU.edu/calendar.html or “mixed-in”
(e.g. www.PhilaU.edu/alumni/schedule.html)
• Faculty information managed by database at
www.PhilaU.edu/schools/ssh/faculty.asp
• Information tailored to Parents at www.PhilaU.edu/Parents
• Institutional Research pages at www.PhilaU.edu/IR
• Accounting as model for new “features” at
www.PhilaU.edu/sba/UndergradMajors/Accounting
• YouTube account for Philadelphia University
• iTunes University
Philadelphia University • www.PhilaU.edu
Power to Do.
Web Action Group Meeting: November 16, 2006
Future improvements
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Improved application process
Online giving
All faculty info dynamically generated
Directory info from Colleague
XML markup for catalog
A new web site for Fashion Design
A new web site for School of Design and Media
A new web site for Instructional Design and Technology
A “Faculty Lounge”
Business and Finance umbrella site
All of these improvements are necessary, but only a few really address
“where we need to be”
Philadelphia University • www.PhilaU.edu
Power to Do.
Web Action Group Meeting: November 16, 2006
Where we are vs. Where we need to be
• print model
• non-compliant HTML
• 99% static HTML
• CSS for fonts
• limited CMS
• “human” hierarchy
• labor-intensive nav
• limited vendor solutions
• fractured
Philadelphia University • www.PhilaU.edu
data model
compliant HTML and use of XML
dynamic HTML and XHTML
comprehensive CSS
better CMS
faceted classification
more of a wiki model
extended vendor solutions
integrated
Power to Do.
Web Action Group Meeting: November 16, 2006
How we Get to Where We Need to Be
• Content managers continue to manage content, but be
prepared for a change to the CMS
• WAG members need to be in agreement that
development means holistic change and not “one-off”
postings (read as: patience in the coming months)
• Increased focus on the public web site for recruitment,
and overall communications and operations
Philadelphia University • www.PhilaU.edu
Power to Do.
Web Action Group Meeting: November 16, 2006
“It doesn’t work to leap a twenty-foot chasm in
two ten-foot jumps.”
— American Proverb
Philadelphia University • www.PhilaU.edu
Power to Do.