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Making Sense of the Information Age Outline Introduction Producing for the Web Making Sense Presented by Web Design Kenan Doyle Branam The Story Motion Media Summary The Future [email protected] Paradigm Communications, Inc. Web Team Leader for mca-i.org 1 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future I think, therefore, I am… …I think. 2 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age Producing for the Web Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Day Schedule Morning (10:00am – 12:00 noon) • Making Sense of the Information Age • What a Producer needs to know about the Web (Lunch) Afternoon (1:00pm – 3:00pm) • Media Careers/MCA-I • The Story Teller • Integrating Motion Media on the Web (Fast breaks every hour) 3 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age Producing for the Web Outline Introduction Making Sense Web Design My Objectives Today • The Nature of the Web Medium • The Web Culture The Story Motion Media Summary The Future • Usability & Accessibility • Technology Standards • How to integrate Motion Media 4 © 2005 Paradigm Communications, Inc. Allow me to introduce myself… Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Media Careers 1. 2. 3. 4. 5. 6. 7. 8. 9. Artist TV Director Agency Media Producer Video Artist Syndicated Series Director Gestalt Facilitator Video Producer/Director Web Designer/Producer Teacher/Philosopher 5 © 2005 Paradigm Communications, Inc. Allow me to introduce myself… My Life as a Student Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Continuing Education: • Art & History • Cognitive psychology • Chaos & Systems Theory • Nanotechnology • Genetics • Mathematics/New Science • Broadcast News • Politics & Sociology 6 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age The Theory of Everything Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Special Theory of Relativity e=mc 2 The Theory of Everything “A human being is part of the Whole... He experiences himself, his thoughts and feelings, as something separated from the rest... a kind of optical delusion of his consciousness.” Albert Einstein 7 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age The Human Experience Outline Introduction Making Sense Web Design e=mc 2 The Story Motion Media Summary The Future e = the human experience m = the medium c = communication squared = knowledge shared 8 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age Information is Relationship Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future “Knowledge thus exists in relationship rather than in an "objective" world or in "subjective" experience. In information theory, "information" is defined in terms of a "relationship" between an input and a receiving devise. A book contains no information for someone who can't read.” John R. Battista Quoted in The Holographic Paradigm by Ken Wilber 9 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age: Information Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Information is data organized in a meaningful way… “in-formed”, “un-folded” through a medium. 10 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age: The Medium Outline Introduction Making Sense Web Design “The Medium is the Massage.” The Story Motion Media Summary The Future Herbert Marshall McLuhan 1911-1980 The Official Website The Book 11 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age: The Medium Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Language is a medium • Face to face • Sign language • Voice language • Broadcast medium • • • • • Theatre Books Telephone Radio Television • The Internet & the Web 12 © 2005 Paradigm Communications, Inc. Intermission Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future 13 © 2005 Paradigm Communications, Inc. What a Producer needs to know about The Medium of the Web Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future It’s about the Experience • The Web is a literate medium first, not just a visual medium. • The Web is an active rather than a passive medium. • The Web is a time-sensitive environment. • The very purpose of the Web is about sharing of knowledge through links— hypertext. • The Web is global and local 14 © 2005 Paradigm Communications, Inc. What a Producer needs to know about The Medium of the Web Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future The Web is a language • Content & Management • Web Presence • Web Grammar • Web Design The Shared Experience 15 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Content Management Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Write for the Web • Use concise, short sentences • Facilitate scanning • Lists rather than blocks of text • Short paragraphs • Bold key phrases • Have abstract for long documents • Standardize spelling, language • Check spelling Crawford Kilian : “Writing for the Web” 16 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Content Management Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Every page should answer these questions for content to have meaning. • • • • • • Who What Where When Why How 17 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Content Management Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future About the Website • Company background • Vision & Mission • Management/Key personnel • Awards/Professional affiliations • Location & territory • Contact: Email, Phone, Address • Job postings 18 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Content Management Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Content Planning • • • • • • • • • • About the company or topic Calendar of events Product description (text, pictures, videos) Customer testimonials or quotes FAQs (Frequently Asked Questions) with answers Press releases and contacts Forms (general feedback, user surveys, follow-up requests, order forms) List of resellers/distributors Industry directories (online or in print) Industry associations or guilds 19 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Content Management Outline Introduction Making Sense Web Design The Story Collaboration Software • provides multiple “content providers” and “editors” with access to Web pages on a password protected basis. Motion Media Summary The Future • Allows content providers to edit text content while restricting branding and style changes. 20 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Presence Outline Introduction Making Sense Web Design POP = Point of Presence The Story Motion Media Summary The Future Build it… so they can find it … then they will come! 21 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Presence Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future • Web Domain Name (POP) (yourdomainname.com) • Registered with InterNic • Addressed to a Web Host IP, Internet Protocol 000.000.000.000 22 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Presence Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future It’s about networking • Search Engine Robots • Get listed in Directories • Be Online 24/7/365 • Develop Community • Customer Centric 23 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Code Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Contract Professionals! • A graphic artist is not a code expert • A video producer is not a code expert • A writer is not an Information • • Technologist An Information Technologist is not a writer Etc… 24 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Grammar Outline Introduction Making Sense Web Design The Story Motion Media HTML – hyper text markup language • Document Type Definition • Metatags • Body, chapters, subchapters • Accessibility Standards • W3 - Industry Standard definitions Summary The Future Everything you need to know about Web Standards 25 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Grammar Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Header & Metatags • “page title” • “description” • “keywords” • “author” 26 © 2005 Paradigm Communications, Inc. source code <!doctype html public "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html> <head> <title>_________________</title> <meta name="copyright" content="&#copy; 2005 Paradigm Communications, Inc."> <meta name="Web Designer" content="Kenan Doyle Branam"> <meta name="Authorized by" content="Client"> <meta name="description" content="__"> <meta name="keywords" content=“150 words maximum"> <meta name="resource-type" content="document"> <meta name="distribution" content="global"> <meta name="Robot" content="ALL"> <meta http-equiv="Content-Type" content="text/html"> <link rel="STYLESHEET" href="primary.css" type="text/css"> </head> <body> <!--#include file=“top_menu.ssi”> <!--#include file=“left_side_menu”> <div id=“page_body” class=“contact_form"> <h1>Page Title</h1> <h2>Sub title</h2> …<h6>whatever</h6> <p>___________________________________</p> <img src="path/to/image/image_file.jpg" alt="Image Name" border="0"> <br> <a href="http://www.domain.com/subdirectory/file.htm">LinK</a> </div><!—page_body end --> <!--#include file=“footer_menu.ssi”--> </body> </html> 27 What a Producer needs to know about Web Design – The Metaphor Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Navigation Metaphor • Familiar • Appropriate • Intuitive • Usable • Accessible 28 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Design – Elements of Style Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Look & Feel • Composition • Font Styles • Color palette • Icons, illustrations & photos • Motion media 29 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Design – Elements of Style Outline Introduction Making Sense Web Design The Story Design Management • Server-side includes (*.ssi) • Cascading Style Sheets (*.css) • Templates Motion Media Summary The Future 30 © 2005 Paradigm Communications, Inc. body { font-family : Humnst777 Blk BT,Verdana, Helvetica, Arial, sans-serif; source code font-size : 1em; background-image : url(images/bg-image.jpg); margin-top : 0px; } .intro { } CSS #contact_form { } a:link { } color: #8000FF font-weight : bold; H1 { font-family: Humnst777 Blk BT,Verdana, Arial, Helvetica, sans-serif; } p{ } font-size: 2em; font-weight: normal; font-style: normal; color: #660066; text-align: center; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 1em; font-weight: normal; font-style: normal; color: #000000; text-align: left; 31 source code <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01//EN"> <html> <head> <title>My first styled page</title> CSS <meta http-equiv="Content-Type" content="text/html"> <link rel="STYLESHEET" href="primary.css" type="text/css"> <style type="text/css"> body { color: purple; background-color: #d8da3d } </style> </head> <body> [etc.] <p style=“font-family: Verdana Ref, sans-serif; font-size: 1.25em; font-weight: normal; font-style: normal; color: #660066;text-align: center;> Paragraph text 32 </p> What a Producer needs to know about Web Design – Elements of Style Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Cognitive Modalities • • • • • • • Perception Attention (Focus) Stimulus/Response Pattern Recognition Association Concept Formulation Creative Adaptation 33 © 2005 Paradigm Communications, Inc. What a Producer needs to know about Web Design – Elements of Style Outline Introduction Gestalt Formation Making Sense Web Design The Story Motion Media Summary The Future • Figure/ground • Composition and Association provides form & meaning 34 © 2005 Paradigm Communications, Inc. Global Header (site name) Global Navigation Menu bar items items items items Submenu Items Items Items Items Items Items Items items Header – Page Title Subheader Introductory paragraph - The present standard screen resolution is 800x600 which gives you a 90% audience. & special notes Sub Subheader Items ;ljasfopuikjf ayfopiu afopiydf oaoiuf oiausdfoiudso osdapiufoi aosdf soadifuopiu 8ouafoipu asdoi fuoa fpoiuadf asdoiufpoiausd fpoi asdfopiuasdf sdoapifusdaf opdasif asd fasd foaps idfoas[difuapsodfiuasd fpoasdif dfopiuasdf psdoaiu foads fasopdifuoasdiufoaspdif opasdifuo8ue0wt[0gikjiufsyaw9upgz o 7y oiu pu 9p8y op8u oi ]oi [pou o8y op87 poi [pi ][pi ][ i][ i][ I I ][I p[ oi[p oiu 89y 897 6 ui po jpo t r 6rasd’;jakf[pwkf[w Items Items Items Items Items 35 What a Producer needs to know about The Future of the Web Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Evolution of Languages (Document Type Definitions) • • • • SGML, the basis of all HTM HTML (v.2.0, 3.2, 4, 4.01) XML (v. 1.0 is 2nd version) XHTML SVG (Scalable Vector Graphics) Here goes video! 36 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age The Future of the Web Outline Introduction Making Sense Weaving the Web Web Design The Story Motion Media Summary The Future The original design and ultimate destiny of the World Wide Web, by its inventor Tim Berners-Lee with Mark Fischetti. 37 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age The Future of the Web Outline Introduction Making Sense The Semantic Web Web Design The Story Motion Media Summary The Future "The Semantic Web is an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation." -- Tim Berners-Lee, James Hendler, Ora Lassila, The Semantic Web, Scientific American, May 2001 Web Weaver Glossary of Terms 38 © 2005 Paradigm Communications, Inc. Lunch Break Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future 39 © 2005 Paradigm Communications, Inc. Integrating Motion Media The Broadband Market Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future • 50% Plus of on-line users access the Internet by broadband connection • The number of broadband Internet users hit 31.1 million in June of 2004, a 41% increase over the previous year 40 © 2005 Paradigm Communications, Inc. Integrating Motion Media The Demand for Rich Media Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future • 74% have viewed online video at least once • 51% do so a minimum of once a month • 27% streaming video at least once a week • 5% view Web video streams daily Media Post Publications Home of Media Daily News, MEDIA and OMMA Magazines HOME Wednesday, Feb 9, 2005 41 © 2005 Paradigm Communications, Inc. The Story Teller was produced in 1993 for the ITVA Houston Chapter Gulf Coast Video Festival Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future 42 © 2005 Paradigm Communications, Inc. Integrating Motion Media The Story Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future A Story is a Teller’s glimpse of life’s experience— a personal perspective— a way of communicating and sharing with a audience. 43 © 2005 Paradigm Communications, Inc. Integrating Motion Media The Story Line Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future A Story “Line” is one dimensional with a beginning, middle, and end. Web space is multi-dimensional without beginning or end. 44 © 2005 Paradigm Communications, Inc. Integrating Motion Media Weaving the Web Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Weaving is a metaphor for a people’s understanding of the universe they experience– a cosmology. Weaving:Arts & Lore 45 © 2005 Paradigm Communications, Inc. Integrating Motion Media Web Weaving versus a Story Line Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future • Networked v Linear • Segmented v Contiguous • “Parsed” v Composite • Interactive v Sequential • Integrated v Isolated 46 © 2005 Paradigm Communications, Inc. Integrating Motion Media Weaving a Story Web Outline Introduction Motion Media Stories Making Sense Web Design The Story Movies now offer a choice of alternate endings and behind the scenes. Motion Media Summary The Future Even broadcast TV series offer several “story lines,” within episode. Video Games branch at every turn and challenge Player’s resource management. 47 © 2005 Paradigm Communications, Inc. Integrating Motion Media Video Distribution Channels Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Broadcast Cable Satellite CD, DVD, and cassette Web Distribution Download Streaming on demand Streaming live 48 © 2005 Paradigm Communications, Inc. Integrating Motion Media Web Distribution Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Download (on-demand) Streaming • on-demand • live • embedded (In-context of the page) 49 © 2005 Paradigm Communications, Inc. Integrating Motion Media Screen Starts Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future <a href=“video.wmv”>Text Link –(RightClick to Download)</a> Embed: <EMBED SRC="embed.rpm" CONTROLS="ImageWindow" HEIGHT="150" WIDTH="200" CONSOLE="Clip1" AUTOSTART="false"> Graphic Button or image link Still Video Image or GIF animation link Flash Composition or Flash image link 50 © 2005 Paradigm Communications, Inc. Integrating Motion Media Shooting for the Web Outline Introduction Pre-production Making Sense Web Design The Story Motion Media Summary The Future • • • • • • • Distribution environment Program objectives Communication architecture Start with the best equipment Keep it simple Limit the shot lengths & complexity Take it apart 51 © 2005 Paradigm Communications, Inc. Integrating Motion Media Shooting for the Web Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Composition • • • • • • • • Avoid high texture backgrounds Tighter is better Low data backgrounds Low contrast lighting Avoid color over-saturation Avoid high-res patterns Limit full composition movement Capture clean audio! 52 © 2005 Paradigm Communications, Inc. Integrating Motion Media Post Production for the Web Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Think non-linear story-line • Frame aspect is not fixed • Avoid quick-cuts & montages • Use dissolves rather than page turns • Prefer fade up from black or not • Limit titles and captions • Embed hot spots and metadata 53 © 2005 Paradigm Communications, Inc. Integrating Motion Media Authoring Options Outline Introduction Making Sense Web Design The Story • Macromedia Studio: Dreamweaver, Flash, etc. • MS PowerPoint download or convert to HTML Motion Media Summary The Future • MS Producer (time-line) • MM Flash converted to HTML 54 © 2005 Paradigm Communications, Inc. Integrating Motion Media Video Serving Options Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future • Run Plug Ins: Real Player, Windows Media Player, QuickTime, Macromedia Flash (or Shockwave), and now, BroadRamp • Embedded (in-context of the page) • Program multimedia montages with hot spots and time triggers 55 © 2005 Paradigm Communications, Inc. Question Three Mayoral Candidate Forum October 1, 2003 Play audio of question Improving air quality is the next most urgent goal of the Citizens’ Agenda for Houston’s Future. What is your plan to improve air quality in the city of Houston? Slide Bottom Frame contains transcript. Adjust Frame up to read. Left-click to play. Right-click to control... 56 Transmission Distortions CDP Analyses 1600 ft 7.B.2 18000 ft Trough Amplitude 200 ms -10 0 Migrated CDP gathers every 50 locations TOGGLE VIDEO ON/OFF by clicking on image WARNING: Examine more than 1 migrated CDP gather near well site or prospect. 57 Hatchell, 2000 57 Integrating Motion Media Video Compression Formats Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future • MPEG 1 • MPEG 2 • MP3 is not MPEG3 • MPEG 4 • MPEG 7 • MPEG 21 Streamingmedia.com MPEG.ORG 58 © 2005 Paradigm Communications, Inc. Integrating Motion Media Video Compression Formats Outline Introduction Making Sense Web Design The Story Example: Adobe Premiere Windows Media Format Choices Motion Media Summary The Future 59 © 2005 Paradigm Communications, Inc. Integrating Motion Media Sample Websites Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future • http://www.conversegallery.com • http://www.mediaateam.com/ • Ellen Degeneres http://www.mylifemycard.com/mylifemycard. html • Ray Kurzweil • Artificial Intelligence http://www.kurzweilAI.net/ • The Brain http://www.kurzweilai.net/brain/ 60 © 2005 Paradigm Communications, Inc. Integrating Motion Media Sample Websites Outline Introduction Making Sense Web Design •PowerPoint converted to Flash: http://www.presentationpro.com /Products/GalleriesLite.asp The Story Motion Media Summary The Future 61 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age The Future of the Web Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Bigger, Faster, Smarter, Cheaper… even the audience will be transformed into story tellers and weavers, creating the web of human experience… 62 © 2005 Paradigm Communications, Inc. Making Sense of the Information Age The Summary Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future e=mc 2 The Web we weave is a Story after all. A Story about Everything. Told in a medium that enfolds its true nature: multi-dimensional …never ending. 63 © 2005 Paradigm Communications, Inc. …to be continued… Making Sense of the Information Age Producing for the Web Outline Introduction Making Sense Web Resource Links Web Design The Story Motion Media Other presentation are available: http://www.branam.com/makingsense/ Summary The Future 65 © 2005 Paradigm Communications, Inc. Web Resources Links Books Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Steve Krug: “Don’t make me think” Jakob Nielsen: “Designing Web Usability” Louis Rosenfeld, Peter Morville: “Information Architecture for the World Wide Web” Robin Williams: “The Non-Designer’s Design Book” “Webster’s New World Dictionary of Computer Terms” More suggestions: www.ward.vt.edu/toolkit/books.phtml 66 © 2005 Paradigm Communications, Inc. Web Resources Links Online Readings Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future www.webtechniques.com www.webreview.com www.webmonkey.com www.webreference.com www.builder.com www.useit.com www.ward.vt.edu www.ward.vt.edu/pubs/WebDesign.htm 67 © 2005 Paradigm Communications, Inc. Web Resources Links Online Tools Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future www.netmechanic.com • Page size & download time • Spell check • Link check validator.w3.org • HTML, CSS validation www.cast.org/bobby/ • Accessibility check 68 © 2005 Paradigm Communications, Inc. Web Resources Links Desktop Tools Outline Introduction Making Sense Web Design The Story Motion Media Summary The Future Macromedia Homesite 5+ or BBEdit • Coding by hand Macromedia Dreamweaver 4 • WYSIWYG editing & prototyping Adobe Photoshop 6 & Fireworks 4 • Prototyping & image creation/optimization CSE HTML Validator 4.5 • Validation • Spell check XENU Link Sleuth • home.snafu.de/tilman/xenulink.html 69 © 2005 Paradigm Communications, Inc.