Download Introduction to Web 2.0 - EuropeanPWN

Web 2.0 Interactive Workshop
Clara Ko
EuropeanPWN Amsterdam
19 December 2008
What is Web 2.0?
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Web as a platform
Software as services
Architecture of participation
Social media
Harnessing collective intelligence
Originated from O'Reilly and MediaLive
International in 2004
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
“Web 2.0 is the business revolution in the
computer industry caused by the move
to the Internet as a platform, and an
attempt to understand the rules for
success on that new platform.”
- Tim O’Reilly
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Traditional Media
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Social Media
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
The Strength of Weak Ties
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Web 2.0 Provides the
Infrastructure for Innovation
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Improving collaboration
requires cultural change
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
And a personal change
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Web 2.0 Concepts
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Blogging
Forums
Wikis
Social Networks
Bookmarking
Folksonomy = Tagging
E-commerce
19 December 2008
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Syndication
Instant Messaging
Mashup
RIA
Collaborative Software
EuropeanPWN Amsterdam
Clara Ko
Blogging
• Individuals broadcast ideas to likeminded people
• Business to broadcast latest information
to stakeholders
• Citizen journalism
• Receive comments from readers
• Photos, videos, podcasts
• Micro-blogging (twitter)
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Forums
• Online message board around one topic
• Discussions with posts and replies
• Threads are collections of posts and
replies
• Moderators to clean up spam
• Software communities use forums as
part of support platform
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Wiki
• Collectively share and edit a body of
knowledge
• Ongoing process of creation and
collaboration
• Knowledge Management
• Wikipedia
• Enterprise wikis
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Social Networking
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Online communities
Share information
Connect people with same interest
Personal, Business, Political
Facebook, Hyves, Friendster, Orkut,
MySpace, LinkedIn, Plaxo
• Flickr, You-Tube, Slideshare, Iens
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
E-Commerce
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Connect seller and buyer
Adds value by providing service
Ebay, Amazon, Marktplaats
Kayak, hotels.com, Funda,
Monsterboard
• Business model to leverage Web 2.0
technology
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Bookmarking
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Users save and share links
Add meta-data
Access bookmarks on any computer
Delicio.us, Digg, Reddit, StumbledUpon
Rating
Also social networking sites
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Folksonomy = Tagging
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Cooperative Classification
Classification by users not experts
Easier to find
Blog posts, photos, videos, bookmarks
Common problems
– Spelling
– Plurals
– Specificity
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Instant Messaging
• MSN, Yahoo Messenger, ICQ, Aim, Jabber,
Google Talk, Skype
• Instant updates and feedback
• Real-time communication
• Mobile-enabled
• Extra features: file transfer, contact lists,
conferences
• Business use to for more efficient
communication
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Syndication
• Make updates come to you
• RSS (Rich Site Summary, Really Simple
Syndication)
• Standard format used to publish frequently
updated works
– Blog posts, comments, news, forum feeds, audio,
video, stock market
• Aggregated for you by a RSS feed reader
• Bloglines, GoogleReader
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Mashup
• Aggregates data from more than one
source
• Often using Open API to build services
from data sources
• e.g. Real estate data on Google map
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
RIA
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Rich Internet Application
Enhance user experience
Thin client to fat client
Technologies: Adobe Flex, JavaFX
Still in its infancy
Will take some changes to see the
possibilities
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Collaborative Software
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Google Docs
Vyew
Real-time collaboration on documents
Change the way we work
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Questions?
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Social Media Game
• Split in to groups of 5-6
• Discuss how Web 2.0 concepts can
help the following characters
• Blog your discussion
http://europeanpwn-amsterdam.clarako.com
• Tag your blogs with your group name
• Tag with keywords about the character
• Tag with Web 2.0 concepts used
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Character #1:
Project Manager
• Janet is a project manager for a project
whose team is split between the
Netherlands and India. The client for the
project, which in the US, would like to
be informed about how the project is
going.
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Character #2:
Freelance Consultant
• Corrine is a freelance consultant with
expertise in environmental law. She
would like to show potential clients the
extent of her knowledge. She would
also like to expand her network so as to
reach more potential clients.
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Character #3:
Campaign Manager
• Saskia is the campaign manager for a
national politician. She would like to let
more people know about her candidate
and would like to get more people
involved in the cause.
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Character #4
University Dean
• Diane is the dean at a university with a
MBA program. She is setting up a
program that will introduce students to
cultural differences and prepare them
for working in a global economy. To do
this, there will be assignments to be
done by student from 3 other
participating universities around the
world.
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Character #5: PR
• Elena is doing Public Relations at the
EuropeanPWN. She wants to get more
visibility for the EuropeanPWN and she
wants to use the internet for that. She
also wants to get more people involved
in activities.
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Character #6: Marketing
• Patricia is VP of marketing at a
company that sells electronics online.
She wants her company website to be
the one that people come to for
information about the products.
19 December 2008
EuropeanPWN Amsterdam
Clara Ko
Workshop
• Pick a character
• Discuss which Web 2.0 technology and
how they can be used
• Use the cards
19 December 2008
EuropeanPWN Amsterdam
Clara Ko