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J.Y Consulting Group Juyoung Lee Dahee Kim Ki Hyun Kwon Joonyoung Lee Foundation of Crocs (2003) Encountering Snyder • Snyder’s “Think Big” • Snyder’s “Growing Big” Phenomenal Growth Keys to Success • Material • Meet’s customer demand Crocs Supply Chain Problem Solution Producing Crocs • Compounding • Molding • Assembling • Boxing Product Strength • Unique shoes • Flexible Supply Chain Product Weakness • Too Flexible Supply Chain • Too good product Crocs Supply Chain Problem Solution Revolutionizing Footwear industry Focus on customer needs Responsive model Crocs Receives Pre-Book Order from Retailers Observe the Customer Demand Retailers can Order more Crocs Quickly produce more products and ship them Crocs Supply Chain Problem Solution Growth and Global Production New Products and more complicated Supply Chain Crocs Supply Chain Problem Solution Saturated market in US Economic recession Decreased use of Denver operation Aim to shorten lead time Excess capacity of a million pairs High price for high profit margin Low inventory turn over ratio Too fast expansion by consolidation Lost competitive advantage Owned manufacturing instead of contract manufacturing Lost cost advantage Crocs Supply Chain Problem Solution Too AGILE and VERTICAL Be more LEAN and HORIZONTAL Using Denver or other infrequently used operation as 3PL to other companies Implementing a 3PL system for non critical items such as coloring or warehousing Crocs Supply Chain Problem Solution More Suggestions “Crocs is a well-known brand of a single-line product” Being more innovative in models and style Focusing on marketing to change the image of the company “You can’t save your way out of recession” Cutting price Cross-training Work hour flexibility Crocs Supply Chain Problem Solution Introduction Supply chain Problems Solution Thank you