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Transcript
Unit 2: Supply, Demand,
and Consumer Choice
1
Review with your neighbor…
1. Define scarcity
2. Define Economics
3. Identify the relationship between scarcity
and choices
4. Explain how Macroeconomics is different
than Micro
5. Explain the difference between positive and
normative economics
6. Give an example of marginal analysis
Economic Terminology
Scarcity vs. Shortages
Price vs. Cost
Investment
Consumer Goods
Capital Goods
3
Demand Review Part 1
1. Give an example of the law of diminishing marginal
utility
2. Explain how the law of diminishing marginal utility
causes the law of demand
3. How do you determine the MARKET demand for a
particular good? (from reading)
4
REVIEW
1.
2.
3.
4.
5.
6.
7.
8.
Explain relationship between scarcity and choices
What is different between positive & normative
What is different between price and cost
What is different between consumer and capital
goods
Give examples of each of the 4 Factors of
Production
Define trade-offs
Define opportunity cost
What is different between accounting costs and
economic costs
5
The Factors of Production
6
Trade-offs and Opportunity Cost
ALL decisions involve trade-offs.
Trade-offs are all the alternatives that we give up
whenever we choose one course of action over
others.
(Examples: going to the movies)
The most desirable alternative given up as a
result of a decision is known as opportunity cost.
What are trade-offs of deciding to go to college?
What is the opportunity cost of going to college?
Every society must answer three questions:
The Three Economic Questions
1. What goods and services should be
produced?
2. How should these goods and services be
produced?
3. Who consumes these goods and services?
The way these questions are answered
determines the economic system
An economic system is the method used by a
society to produce and distribute goods and
services.
8
What Causes a Shift in Demand?
5 Shifters (changers) of Demand:
1. Tastes and Preferences
2. Related Goods price
3. Income
4. Consumer population
5. Expectations of the future
TRICE
Changes in PRICE don’t shift the curve. It
only causes movement along the curve.
9
DEMAND DEFINED
What is Demand?
What is the Law of Demand?
The law of demand states There is an
INVERSE relationship between price and
quantity demanded
10
Scarcity vs. Shortages
•Scarcity occurs at all times for all goods.
•Shortages occur when producers will not or cannot
offer goods or services at current prices. Shortages
are temporary.
Price vs. Cost
What’s the price? vs. How much does that cost?
Price= Amount buyer (or consumer) pays
Cost= Amount seller pays to produce a good
Investment
Investment= the money spent by BUSINESSES to
improve their production
Ex: $1,000 new computer, $1 Million new factory
11
Supply
12
Supply Defined
What is supply?
Supply is the different quantities of a good that sellers
are willing and able to sell (produce) at different prices.
What is the Law of Supply?
There is a DIRECT (or positive) relationship between
price and quantity supplied.
•As price increases, the quantity producers make
increases
•As price falls, the quantity producers make falls.
Why? Because, at higher prices profit seeking
firms have an incentive to produce more.
EXAMPLE: Mowing Lawns
13
Example of Supply
You own an lawn mower and you are
willing to mow lawns.
How many lawns will you mow at these prices?
Supply
Schedule
Price per
lawn mowed
Quantity
Supplied
$1
$5
$20
$50
$100
$1000
14
GRAPHING SUPPLY
Supply
Schedule
Price
Quantity
Supplied
$5
50
$4
40
Price of Cereal
Draw this large
in your notes
$5
4
3
2
$3
30
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
15
GRAPHING SUPPLY
Supply
Schedule
Price
Quantity
Supplied
$5
50
$4
40
Price of Cereal
Supply
$5
4
3
2
$3
30
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
16
GRAPHING SUPPLY
Supply
Schedule
Price
$5
$4
Quantity
Supplied
Price of Cereal
Supply
$5
What if new
50
companies
start
making
40
cereal?
30
4
3
2
$3
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
17
Change in Supply
Supply
Schedule
Price
Quantity
Supplied
$5
50
$4
40
Price of Cereal
Supply
$5
4
3
2
$3
30
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
18
Change in Supply
Supply
Schedule
Price
Quantity
Supplied
$5
50
$4
40
Price of Cereal
Supply
$5
4
3
2
$3
30
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
19
Change in Supply
Supply
Schedule
Price
Quantity
Supplied
$5
50 70
$4
40 60
Price of Cereal
Supply
$5
4
3
2
$3
30 50
$2
20 40
1
$1
10 30
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
20
Change in Supply
Supply
Schedule
Price
Quantity
Supplied
$5
50 70
$4
40 60
Price of Cereal
Supply
4
3
2
$3
S2
$5
Increase in Supply
Prices didn’t change but
there is MORE cereal
produced
30 50
$2
20 40
1
$1
10 30
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
21
Change in Supply
Supply
Schedule
Price
$5
$4
Quantity
Supplied
Price of Cereal
Supply
$5
What if a drought
50
destroys
corn
and
wheat
40
crops?
30
4
3
2
$3
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
22
Change in Supply
Supply
Schedule
Price
Quantity
Supplied
$5
50
$4
40
Price of Cereal
Supply
$5
4
3
2
$3
30
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
23
Change in Supply
Supply
Schedule
Price
Quantity
Supplied
$5
50
$4
40
Price of Cereal
Supply
$5
4
3
2
$3
30
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
24
Change in Supply
Supply
Schedule
Price
Quantity
Supplied
$5
50 30
$4
40 20
Price of Cereal
Supply
$5
4
3
2
$3
30 10
$2
20 1
1
$1
10 0
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
25
Change in Supply
Supply
Schedule
Price
Quantity
Supplied
$5
50 30
$4
40 20
Price of Cereal
S2
$5
4
3
Decrease in Supply
Prices didn’t change but
there is LESS cereal
produced
2
$3
Supply
30 10
$2
20 1
1
$1
10 0
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
26
Change in Supply
Supply
Schedule
Price
$5
$4
$3
Quantity
Supplied
Price of Cereal
Supply
$5
4
What if cereal companies
50
3
find
a
quicker
way
to
make
40
2
cereal ?
30
$2
20
1
$1
10
o
10
20
30
40
50
60
70
Quantity of Cereal
80
Q
27
6 Determinants (SHIFTERS) of Supply
1.
2.
3.
4.
Prices/Availability of inputs (resources)
Number of Sellers
Technology
Government Action: Taxes & Subsidies
Subsidies
A subsidy is a government payment that supports a business or market.
Subsidies cause the supply of a good to increase.
Taxes
Regulation
5. The
Opportunity
Cost
of
Alternative
government can reduce the
Regulation occurs when the
supply
of some goods by placing an government steps into a market to
Production
excise tax on them. An excise tax affect the price, quantity, or quality of
tax on the production orof
saleFuture
of
a good.
Regulation usually raises
6.is aExpectations
Profit
a good.
costs.
Changes in PRICE don’t shift the curve. It only
causes movement along the curve.
28
Supply Practice
First, identify the determinant (shifter) then
decide if supply will increase or decrease
Shifter
Increase or
Decrease
Left or Right
1
2
3
4
5
6
29
Supply Practice
1. Which determinant (SHIFTER)?
2. Increase or decrease?
3. Which direction will curve shift?
Hamburgers
1. Mad cow disease kills 20% of cows
2. Price of burgers increase 30%
3. Government taxes burger producers
4. Restaurants can produce burgers and/or
tacos. A demand increase causes the
price for tacos to increase 500%
5. New bun baking technology cuts
production time in half
6. Minimum wage increases to $10
30