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Unit 2: Supply, Demand, and Consumer Choice 1 Review with your neighbor… 1. Define scarcity 2. Define Economics 3. Identify the relationship between scarcity and choices 4. Explain how Macroeconomics is different than Micro 5. Explain the difference between positive and normative economics 6. Give an example of marginal analysis Economic Terminology Scarcity vs. Shortages Price vs. Cost Investment Consumer Goods Capital Goods 3 Demand Review Part 1 1. Give an example of the law of diminishing marginal utility 2. Explain how the law of diminishing marginal utility causes the law of demand 3. How do you determine the MARKET demand for a particular good? (from reading) 4 REVIEW 1. 2. 3. 4. 5. 6. 7. 8. Explain relationship between scarcity and choices What is different between positive & normative What is different between price and cost What is different between consumer and capital goods Give examples of each of the 4 Factors of Production Define trade-offs Define opportunity cost What is different between accounting costs and economic costs 5 The Factors of Production 6 Trade-offs and Opportunity Cost ALL decisions involve trade-offs. Trade-offs are all the alternatives that we give up whenever we choose one course of action over others. (Examples: going to the movies) The most desirable alternative given up as a result of a decision is known as opportunity cost. What are trade-offs of deciding to go to college? What is the opportunity cost of going to college? Every society must answer three questions: The Three Economic Questions 1. What goods and services should be produced? 2. How should these goods and services be produced? 3. Who consumes these goods and services? The way these questions are answered determines the economic system An economic system is the method used by a society to produce and distribute goods and services. 8 What Causes a Shift in Demand? 5 Shifters (changers) of Demand: 1. Tastes and Preferences 2. Related Goods price 3. Income 4. Consumer population 5. Expectations of the future TRICE Changes in PRICE don’t shift the curve. It only causes movement along the curve. 9 DEMAND DEFINED What is Demand? What is the Law of Demand? The law of demand states There is an INVERSE relationship between price and quantity demanded 10 Scarcity vs. Shortages •Scarcity occurs at all times for all goods. •Shortages occur when producers will not or cannot offer goods or services at current prices. Shortages are temporary. Price vs. Cost What’s the price? vs. How much does that cost? Price= Amount buyer (or consumer) pays Cost= Amount seller pays to produce a good Investment Investment= the money spent by BUSINESSES to improve their production Ex: $1,000 new computer, $1 Million new factory 11 Supply 12 Supply Defined What is supply? Supply is the different quantities of a good that sellers are willing and able to sell (produce) at different prices. What is the Law of Supply? There is a DIRECT (or positive) relationship between price and quantity supplied. •As price increases, the quantity producers make increases •As price falls, the quantity producers make falls. Why? Because, at higher prices profit seeking firms have an incentive to produce more. EXAMPLE: Mowing Lawns 13 Example of Supply You own an lawn mower and you are willing to mow lawns. How many lawns will you mow at these prices? Supply Schedule Price per lawn mowed Quantity Supplied $1 $5 $20 $50 $100 $1000 14 GRAPHING SUPPLY Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Draw this large in your notes $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 15 GRAPHING SUPPLY Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 16 GRAPHING SUPPLY Supply Schedule Price $5 $4 Quantity Supplied Price of Cereal Supply $5 What if new 50 companies start making 40 cereal? 30 4 3 2 $3 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 17 Change in Supply Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 18 Change in Supply Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 19 Change in Supply Supply Schedule Price Quantity Supplied $5 50 70 $4 40 60 Price of Cereal Supply $5 4 3 2 $3 30 50 $2 20 40 1 $1 10 30 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 20 Change in Supply Supply Schedule Price Quantity Supplied $5 50 70 $4 40 60 Price of Cereal Supply 4 3 2 $3 S2 $5 Increase in Supply Prices didn’t change but there is MORE cereal produced 30 50 $2 20 40 1 $1 10 30 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 21 Change in Supply Supply Schedule Price $5 $4 Quantity Supplied Price of Cereal Supply $5 What if a drought 50 destroys corn and wheat 40 crops? 30 4 3 2 $3 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 22 Change in Supply Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 23 Change in Supply Supply Schedule Price Quantity Supplied $5 50 $4 40 Price of Cereal Supply $5 4 3 2 $3 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 24 Change in Supply Supply Schedule Price Quantity Supplied $5 50 30 $4 40 20 Price of Cereal Supply $5 4 3 2 $3 30 10 $2 20 1 1 $1 10 0 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 25 Change in Supply Supply Schedule Price Quantity Supplied $5 50 30 $4 40 20 Price of Cereal S2 $5 4 3 Decrease in Supply Prices didn’t change but there is LESS cereal produced 2 $3 Supply 30 10 $2 20 1 1 $1 10 0 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 26 Change in Supply Supply Schedule Price $5 $4 $3 Quantity Supplied Price of Cereal Supply $5 4 What if cereal companies 50 3 find a quicker way to make 40 2 cereal ? 30 $2 20 1 $1 10 o 10 20 30 40 50 60 70 Quantity of Cereal 80 Q 27 6 Determinants (SHIFTERS) of Supply 1. 2. 3. 4. Prices/Availability of inputs (resources) Number of Sellers Technology Government Action: Taxes & Subsidies Subsidies A subsidy is a government payment that supports a business or market. Subsidies cause the supply of a good to increase. Taxes Regulation 5. The Opportunity Cost of Alternative government can reduce the Regulation occurs when the supply of some goods by placing an government steps into a market to Production excise tax on them. An excise tax affect the price, quantity, or quality of tax on the production orof saleFuture of a good. Regulation usually raises 6.is aExpectations Profit a good. costs. Changes in PRICE don’t shift the curve. It only causes movement along the curve. 28 Supply Practice First, identify the determinant (shifter) then decide if supply will increase or decrease Shifter Increase or Decrease Left or Right 1 2 3 4 5 6 29 Supply Practice 1. Which determinant (SHIFTER)? 2. Increase or decrease? 3. Which direction will curve shift? Hamburgers 1. Mad cow disease kills 20% of cows 2. Price of burgers increase 30% 3. Government taxes burger producers 4. Restaurants can produce burgers and/or tacos. A demand increase causes the price for tacos to increase 500% 5. New bun baking technology cuts production time in half 6. Minimum wage increases to $10 30