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Supply and Demand Prices in a Free Market System Supply and Demand • Demand • Demand is the quantity of a good that people want to buy. • In general, the higher the price of a good, the less people will want to buy it. • The opposite is also true. • The lower the price of a good, the more people will want to buy it. • The Demand Curve on the next page shows the relationship between price and the quantity that is demanded: Supply and Demand Supply and Demand • Supply • Supply is the amount of a good that producers are willing to make and sell in the market. • In general, the higher the price of a good, the more producers will want to make. • Producers of products usually do not want to make goods that are selling at relatively low costs. • The Supply Curve on the next page shows this relationship: Supply and Demand Supply and Demand • Equilibrium Price • In a free market system, prices are determined by the interaction of supply and demand. • The price of a product will tend to adjust itself to a level where the amount demanded and the amount supplied is equal. • At this point, the market price is said to be "at equilibrium." • In a free market economy, the equilibrium price will constantly adjust itself to changes in supply and demand. Supply and Demand • In theory, the phenomena of equilibrium prices ensures that in a free marker system: – There are no surpluses. – There are no shortages. – Firms are encouraged to make the goods people want most. – Goods are made available at the cheapest possible price. Supply and Demand • The following chart shows where the equilibrium price is: Supply and Demand • Supply and Prices • The equilibrium price will change as the level of supply changes. • An increase in the total supply of a product is shown by drawing a new supply curve to the right of the old supply curve. • By doing this, we can illustrate how when the supply of a good increases, the market sets a new equilibrium price which is lower than the old one. • Sellers of the product will tend to shift their prices down to the new equilibrium, for example: Supply and Demand • A decrease in supply would have the opposite effect. Supply and Demand • Demand and Prices • The equilibrium price will change as the level of demand changes. • An increase in the total demand for a product is shown by drawing a new demand curve to the right of the old demand curve. (on the next page) • By doing this, we can illustrate how when the demand of a good increases, the market sets a new equilibrium price which is higher than the old one. Supply and Demand • A decrease in demand would have the opposite effect. • We would illustrate that with a new demand curve to the left of the original demand curve.