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Markets = Supply and Demand • Supply and demand are the two words that economists use most often. • Supply and demand are the forces that make market economies work. • Modern microeconomics is about S & D and market equilibrium. Copyright © 2004 South-Western What is a Market? • Buyers & Sellers • • • • • • specific product property rights information competition voluntary trades ↑ well-being Copyright © 2004 South-Western Markets & Competition • A market is a group of buyers and sellers of a particular good or service. Buyers Demand & Sellers Supply • The terms supply and demand refer to the behavior of people as they interact with one another in market settings. Copyright © 2004 South-Western Markets & Competition • Buyers and sellers determine price and quantity through interacting and exchanging information. • The competitive process determines P & Q. • A competitive market is a market in which there are many buyers and sellers so that each has a negligible impact on the market price. Copyright © 2004 South-Western Revenue Goods and services sold MARKETS FOR GOODS AND SERVICES •Firms sell •Households buy Wages, rent, and profit Goods and services bought HOUSEHOLDS •Buy and consume goods and services •Own and sell factors of production FIRMS •Produce and sell goods and services •Hire and use factors of production Factors of production Spending MARKETS FOR FACTORS OF PRODUCTION •Households sell •Firms buy Labor, land, and capital = Flow of inputs = Flow of dollars What Do Markets Look Like? • People do things that make them better off. • For a buyer, the benefit is the satisfaction from consuming the good. • For a buyer, the cost is the price paid for the good (what is given up). MB > MC Copyright © 2004 South-Western What Do Markets Look Like? • D = MB = WTP (value) • Diminishing marginal benefit • rolos, soda pop, pizza • washer and dryer, automobile, house Copyright © 2004 South-Western Graphically Copyright © 2004 South-Western Quantity Demanded • Quantity Demanded • The amount of a good that buyers are willing and able to purchase at a given price. • Law of Demand • All else equal, the quantity demanded of a good falls when the price of the good rises (and vice versa). Copyright © 2004 South-Western Demand • Demand Curve • Graphical relationship between the price and the quantity demanded for a good (across all prices). • Demand Schedule • Table showing the relationship between the price and the quantity demanded for a good (across all prices). Copyright © 2004 South-Western Demand Schedule and Demand Curve Price of Ice-Cream Cone $3.00 2.50 1. A decrease in price ... 2.00 1.50 1.00 0.50 0 1 2 9 10 11 12 Quantity of Ice-Cream Cones 2. ... increases quantity of cones demanded. 3 4 5 6 7 8 Copyright © 2004 South-Western Copyright © 2004 South-Western Change in Demand • Change in Demand • A shift in the demand curve, either left or right. • Different quantity demanded at every price. • This occurs when there is a change in a determinant of demand other than price. • Income, Taste & Preferences, Price of Other Goods Copyright © 2004 South-Western Change in Demand: Shift the Demand Curve Price of Ice-Cream Cone Increase in demand Decrease in demand Demand curve, D 2 Demand curve, D 3 0 Demand curve, D 1 Quantity of Ice-Cream Cones Copyright © 2004 South-Western Copyright©2003 Southwestern/Thomson Learning Shifts in the Demand Curve • Consumer Income • As income increases the demand for a normal good will increase. • As income increases the demand for an inferior good will decrease. • Most goods are normal goods. Copyright © 2004 South-Western Shifts in the Demand Curve • Prices of Related Goods • When a fall in the price of one good reduces the demand for another good, the two goods are substitutes. • When a fall in the price of one good increases the demand for another good, the two goods are complements. Copyright © 2004 South-Western Demand: Willingness To Pay • price → opportunity cost • signal/incentive, helps buyers make decisions • higher price means less incentive to consume this good relative to what else you could do. • value from consumption, willingness to pay • gasoline Copyright © 2004 South-Western Demand: Willingness To Pay • All else equal, the quantity demanded of a good varies negatively with the price of that good. • Buyers • P ↑ → Qd ↓ P↓ → Qd ↑ • Law of Demand Copyright © 2004 South-Western Change in Quantity Demanded • Change in Quantity Demanded • Movement along the demand curve. • Only caused by a change in the price of the product. • Happens in response to Change in Supply. Copyright © 2004 South-Western Change in Quantity Demanded Price of IceCream Cones B $2.00 A rise in the price of ice-cream cones results in a movement along the demand curve. A 1.00 D 0 4 8 Quantity of Ice-Cream Cones Copyright © 2004 South-Western What Do Markets Look Like? • People do things that make them better off. • For a producer, the benefit is the price received from selling the good. • For the producer, the cost is the opportunity cost of the materials and risk to produce the good. MB > MC Copyright © 2004 South-Western What Do Markets Look Like? • S = MC = WTS (production cost) • Rising marginal cost • sleeping in, vacation, oranges (Flansas) • cement, steel, oil (China & India) Copyright © 2004 South-Western Graphically Copyright © 2004 South-Western Quantity Supplied • Quantity supplied • The amount of a good that sellers are willing and able to sell at a given price. • Law of Supply • All else equal, the quantity supplied of a good rises when the price of the good rises (and vice versa). Copyright © 2004 South-Western Supply • Supply Curve • Graphical relationship between the price and the quantity supplied of a good (across all prices). • Supply Schedule • Table showing the relationship between the price and the quantity supplied of the good (across all prices). Copyright © 2004 South-Western Supply Schedule and Supply Curve Price of Ice-Cream Cone $3.00 1. An increase in price ... 2.50 2.00 1.50 1.00 0.50 0 1 2 9 10 11 12 Quantity of Ice-Cream Cones 2. ... increases quantity of cones supplied. 3 4 5 6 7 8 Copyright©2003 Southwestern/Thomson Learning Change in Supply • Change in Supply • A shift in the supply curve, either left or right. • Different quantity supplied at every price. • This occurs when there is a change in a determinant of supply other than price. • Input prices, Technology, Weather Copyright © 2004 South-Western Shifts in the Supply Curve Price of Ice-Cream Cone Supply curve, S3 Decrease in supply Supply curve, S1 Supply curve, S2 Increase in supply 0 Quantity of Ice-Cream Cones Copyright © 2004 South-Western Copyright©2003 Southwestern/Thomson Learning Supply: Willingness To Sell • price → opportunity cost • signal/incentive, helps sellers make decisions • higher price means more incentive to produce this good relative to what else you could do. • opportunity cost of production, willingness to sell • corn/ethanol Copyright © 2004 South-Western Supply: Willingness To Sell • All else equal, the quantity supplied of a good varies positively with the price of that good. • Sellers • P ↑ → Qs ↑ P↓ → Qs ↓ • Law of Supply Copyright © 2004 South-Western Change in Quantity Supplied • Change in Quantity Supplied • Movement along the supply curve. • Caused by a change in the price of the product. • Happens in response to a Change in Demand. Copyright © 2004 South-Western Change in Quantity Supplied Price of IceCream Cone S C $3.00 A rise in the price of ice cream cones results in a movement along the supply curve. A 1.00 0 1 5 Quantity of Ice-Cream Cones Copyright © 2004 South-Western Supply & Demand Together • Equilibrium is achieved when the price has reached the level such that Qs = Qd. • Intersection of supply and demand curves. • At equilibrium, there is no tendency for change. Copyright © 2004 South-Western The Equilibrium of Supply and Demand Price of Ice-Cream Cone Supply Equilibrium Equilibrium price $2.00 Equilibrium quantity 0 1 2 3 4 5 6 7 8 Demand 9 10 11 12 13 Quantity of Ice-Cream Cones Copyright©2003 Southwestern/Thomson Learning Supply & Demand Together Demand Schedule Supply Schedule At $2.00, the quantity demanded is equal to the quantity supplied! Copyright © 2004 South-Western How Do Markets Work? • Price is a measure of relative scarcity. • Buyers • Demand • Price represents opportunity cost. • Price sends signals/incentives to players. • Sellers • Supply Copyright © 2004 South-Western How Do Markets Work? • Buyers and sellers each perform cost/benefit analysis. • Exchange if expected benefit from transaction exceeds expected cost (opportunity cost). • Buyers/Demand • Sellers/Supply Copyright © 2004 South-Western The Efficiency of the Equilibrium Quantity Price Supply • Buyers Value to buyers • Sellers Cost to sellers Cost to sellers 0 Value to buyers Equilibrium quantity Value to buyers is greater than cost to sellers. Demand Quantity Value to buyers is less than cost to sellers. Copyright © 2004 South-Western Copyright©2003 Southwestern/Thomson Learning An Opportunity for Improvement in the Lobster Market • Buyers • Sellers Copyright © 2004 South-Western Markets Not in Equilibrium (a) Excess Supply Price of Ice-Cream Cone Supply Surplus $2.50 2.00 Demand 0 4 Quantity demanded 7 10 Quantity supplied Quantity of Ice-Cream Cones Copyright©2003 Southwestern/Thomson Learning Market Forces & Equilibrium • Surplus • When P > P* then Qs > Qd • Excess supply or a surplus. • Suppliers lower price to increase sales, thereby moving toward equilibrium (competition between sellers). • Buyers/Demand • Sellers/Supply Copyright © 2004 South-Western Markets Not in Equilibrium (b) Excess Demand Price of Ice-Cream Cone Supply $2.00 1.50 shortage Demand 0 4 Quantity supplied 7 10 Quantity demanded Quantity of Ice-Cream Cones Copyright©2003 Southwestern/Thomson Learning Market Forces & Equilibrium • Shortage • When P < P* then Qd > Qs • Excess demand or a shortage. • Consumers bid price up, thereby moving toward equilibrium (competition between buyers). • Buyers/Demand • Sellers/Supply Copyright © 2004 South-Western • Buyers Market Forces & Equilibrium • Sellers • Price squeezes to where Qs = Qd, market clears. • This price facilitates all transactions that can improve the well-being of market participants. • Goods purchased by those with highest value. • Goods produced by those with lowest opportunity cost. • Well-being of society is maximized. Copyright © 2004 South-Western • Buyers • Sellers More in the Chips • What would have happened if….. • No transactions below regulated price ($4.70)? • No transactions above regulated price ($3.90)? • Only one seller? • More or less income for buyers? Copyright © 2004 South-Western Analyzing Market Shocks • Decide whether event shifts the supply or demand curve (or both). • Decide whether the curve(s) shift(s) left or right. • Use supply & demand diagram to see how the shift affects equilibrium price and quantity. Copyright © 2004 South-Western Analyzing Market Shocks • Shifts in Curves versus Movements along Curves • A shift in the supply curve is called a change in supply. • Movement along the demand curve is called a change in quantity demanded. • Shift in the demand curve is called a change in demand. • Movement along the supply curve is called a change in quantity supplied. Copyright © 2004 South-Western Table 4 What Happens to Price and Quantity When Supply or Demand Shifts? Copyright©2004 South-Western Recall….. • if more people want a particular product D ↑ leads to P↑ • sends signal to producers that more is desired • sellers respond to incentive of higher prices • ethanol and corn Copyright © 2004 South-Western Summary • Economists use S & D to analyze markets. • In a competitive market, there are many buyers and sellers of a nearly identical product. • Each individual buyer and seller has little or no influence on the market price. • Buyers and sellers act on information and compete as they engage in voluntary transactions. Copyright © 2004 South-Western Summary • The demand curve shows how the quantity demanded of a good depends upon the price. • Law of Demand: As the P of a good falls, the Qd rises. Therefore, the demand curve slopes downward. • Other determinants of willingness to buy include income, prices of related goods and tastes & preferences. • If one of these factors changes, the demand curve shifts causing disequilibrium followed by a P adjustment and Q response according to the Law of Supply. Copyright © 2004 South-Western Summary • The Supply curve shows how the quantity demanded of a good depends upon the price. • Law of Supply: As the P of a good rises, the Qs rises. Therefore, the supply curve slopes upward. • Other determinants of willingness to sell include the price of inputs, technology and weather. • If one of these factors changes, the supply curve shifts causing disequilibrium followed by a P adjustment and Q response according to the Law of Demand. Copyright © 2004 South-Western Summary • Market equilibrium is determined by the intersection of the supply and demand curves. • At the equilibrium price, the quantity demanded equals the quantity supplied and the well-being of market participants is maximized. • The behavior of buyers and sellers naturally drives markets toward their equilibrium. Copyright © 2004 South-Western Summary • To analyze how any event influences a market, we use the supply-and-demand diagram to examine how the event alters incentives, thereby changing behavior and thus affecting the equilibrium price and quantity. • In market economies, prices are the signals that influence behavior and guide economic decisions, thereby allocating scarce resources. Copyright © 2004 South-Western