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Chapter 10 The Body of the Speech McGraw-Hill © 2013 The McGraw-Hill Companies, Inc. All rights reserved. Creating the Body Body Introduction Conclusion 10-2 Creating the Body • Start with the specific purpose To inform my audience of the ways in which some fake pills are sold to the public 10-3 Creating the Body • Devise the central idea Some dishonest pharmaceutical companies use tricks to make fake pills seem legitimate. 10-4 Creating the Body • Select main points I. These companies concoct a drug name that sounds like a real drug. 10-5 Creating the Body • Select main points II. They use fancy packaging and set high prices to give an aura of “another expensive drug.” 10-6 Creating the Body • Choose support materials I. These companies concoct a drug name that sounds like a real drug. Statistics Example Testimony Narrative 10-7 Creating the Body • Choose support materials II. They use fancy packaging and set high prices to give an aura of “another expensive drug.” Statistics Example Testimony Narrative 10-8 Creating the Body 10-9 Creating the Body Central Idea 10-10 Creating the Body Central Idea Main Point 10-11 Creating the Body Central Idea Main Point Main Point 10-12 Creating the Body Central Idea Main Point Support Support Support Main Point Support Support Support 10-13 Devising Main Points 10-14 Devising Main Points • Limit the number of main points 2 or 3 (occasionally 4) 10-15 Devising Main Points • Restrict each main point to a single idea 1 point 1 idea 10-16 Devising Main Points • Avoid announcements Poor: I’ll discuss tourists in space. Better: Tourism in space will become frequent by the year 2020. 10-17 Devising Main Points • Customize points for each audience 10-18 Organizing Main Points 10-19 Organizing Main Points • Chronological pattern Childhood Teenage years Adulthood 10-20 Organizing Main Points • Spatial pattern 10-21 Organizing Main Points • Cause-effect pattern Cause Effect Effect Cause 10-22 Organizing Main Points • Problem-solution pattern 10-23 Organizing Main Points • Topical pattern King and queen have: Absolute power Limited power No real power 10-24 Organizing Main Points • Topical pattern A variation: Statement-of-reasons pattern 10-25 Supplying Transitions 10-26 Supplying Transitions • Bridges 10-27 Supplying Transitions • Bridges “Now that we have examined the problem, let’s turn our attention to the solution.” 10-28 Supplying Transitions • Internal summaries Brief review of material covered in part of a speech 10-29 Supplying Transitions • Signposts 10-30 Supplying Transitions • Spotlights 10-31 Tips for Your Career Tip 10.1 Test and Verify Your Material 10-32