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Chapter 10
The Body of the Speech
McGraw-Hill
© 2013 The McGraw-Hill Companies, Inc. All rights reserved.
Creating the Body
Body

Introduction

Conclusion
10-2
Creating the Body
• Start with the specific purpose
To inform my audience of the ways in
which some fake pills are sold to the
public
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Creating the Body
• Devise the central idea
Some dishonest pharmaceutical
companies use tricks to make fake
pills seem legitimate.
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Creating the Body
• Select main points
I. These companies concoct a drug name
that sounds like a real drug.
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Creating the Body
• Select main points
II. They use fancy packaging and set
high prices to give an aura of “another
expensive drug.”
10-6
Creating the Body
• Choose support materials
I. These companies concoct a drug name
that sounds like a real drug.
Statistics
Example
Testimony
Narrative
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Creating the Body
• Choose support materials
II. They use fancy packaging and set
high prices to give an aura of “another
expensive drug.”
Statistics
Example
Testimony
Narrative
10-8
Creating the Body
10-9
Creating the Body
Central Idea
10-10
Creating the Body
Central Idea
Main Point
10-11
Creating the Body
Central Idea
Main Point
Main Point
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Creating the Body
Central Idea
Main Point
Support
Support
Support
Main Point
Support
Support
Support
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Devising Main Points
10-14
Devising Main Points
• Limit the number of main
points
2 or 3 (occasionally 4)
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Devising Main Points
• Restrict each main point to
a single idea
1 point

1 idea
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Devising Main Points
• Avoid announcements
Poor:
I’ll discuss tourists in space.
Better:
Tourism in space will become
frequent by the year 2020.
10-17
Devising Main Points
• Customize points
for each audience
10-18
Organizing Main Points
10-19
Organizing Main Points
• Chronological pattern
Childhood

Teenage years

Adulthood
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Organizing Main Points
• Spatial pattern
10-21
Organizing Main Points
• Cause-effect pattern
Cause

Effect
Effect

Cause
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Organizing Main Points
• Problem-solution pattern
10-23
Organizing Main Points
• Topical pattern
King and queen have:
 Absolute power
 Limited power
 No real power
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Organizing Main Points
• Topical pattern
A variation:
Statement-of-reasons pattern
10-25
Supplying Transitions
10-26
Supplying Transitions
• Bridges
10-27
Supplying Transitions
• Bridges
“Now that we have examined the problem,
let’s turn our attention to the solution.”
10-28
Supplying Transitions
• Internal summaries
Brief review of material covered in part of
a speech
10-29
Supplying Transitions
• Signposts
10-30
Supplying Transitions
• Spotlights
10-31
Tips for Your Career
Tip 10.1
Test and Verify Your Material
10-32