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New Horizons for IT Entrepreneurship
“42” Conference
28 May 2012
Moscow
Mauricio Sucasas
Dir, ISV & Dev. Relations
Growth Markets Unit
8 major trends will affect IBM’s markets thru 2015
Growth Markets8
IDC expects emerging
markets to generate over
33% of all IT spending
Big Data1
More than 85 % of Fortune 500 will
fail to effectively exploit big data
for competitive advantage
Security7
Analytics2
Cloud6
63% of companies already are using
(Cloud) or expect to use it in 2012,
up from 49% last year
Technology
Services
Hardware
Mobile Enterprise5
66% of CIOs ranked mobility as a
top investment priority in 2012
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More than 90% of business leaders
contend information is a strategic
asset, yet fewer than 10% will
quantify its economic value
Software
Through 2016, the financial impact
of cybercrime will grow 10 percent
per year, due to the continuing
discovery of new vulnerabilities
Business
Services
Social Business3
20% of business users will replace
email as the primary interpersonal
communications with social
networking
Smarter Planet4
Over $100 billion: Global
investment in technology to
support smart city development
by 2020
© 2012 IBM Corporation
IBM in Growth Markets: over 140 countries
Central & Eastern Europe
South Korea
Middle East
& Africa
Greater China Group
ASEAN
India /
South Asia
Latin America
Australia /
New Zealand
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© 2012 IBM Corporation
The opportunity for Growth is significant
100 million
The number of people moving to urban cities
every year, equivalent to 10 NYC's
5.9 billion
87% of the world's population
Russia
$6.5 trillion
Real GDP Growth ‘10-'15
Real GDP growth 2010 to 2015
Over 57% of World GDP growth
Served IT Growth ‘10-'15
Served IT
as % of Real GDP ‘10
8.7%
6.0%
2.3%
2.7%
Major Growth
Markets Markets
4
3.6%
Major Growth
Markets Markets
Source: Demographic Data, United Nations; GDP Data, IBM Finance, Chief Economist, March 31 2011
IT Market Data, IBM Market Insights Market View (Jan 2011) at Constant Currency
42 Conference, Moscow, 28 May 2012
0.7%
Major Growth
Markets Markets
© 2012 IBM Corporation
Growth Markets Strategies
Country / Market Selection
• Expand beyond
major cities
• Expand into new
countries
• Integrated
offering &
capabilities
• Integrated routesto-market
IT Infrastructure
Development
• High-end
Systems
• Software
solutions
• Large Services
Projects
• Investing in
skills
• Leading in key
industries
• Creating new
IT markets
Strategic Priorities
Value Creation




Smarter Planet, Business Analytics, Cloud Computing

Resource Allocation
Sales Eminence

Integrity & Compliance
Enterprise Risk Management
5
2015 Roadmap
Industry
Leadership
Margin Expansion
Market
Expansion
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
2010-2015 ~ $15B
incremental revenue
Grow faster than the
market, gain share
Outpace major markets
growth > 8 pts
Approach 30% of IBM
geographic revenue
Drive margin expansion
Double Greater China
Capture Africa’s growth
© 2012 IBM Corporation
2008 : Smarter Planet
The world is
flatter.
The world is
getting smarter.
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© 2012 IBM Corporation
Significant trends driving the market for Smarter Planet
500 million
Smart meters installed, globally,
by 20151
10 billion
connected devices, including
M2M, by 20203
$100 billion
Global investment in
technology to support smart
city development by 20202
$10 trillion
Investment opportunity in the
low-carbon economy during the
next two decades4
Source: 1) Pike Research “Cleantech Update – 2 Aug 2011”, 2) Pike Research “Smart Cities - Research Report, 2Q11”,
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3) IBM Market Analysis
“2H11
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Moscow,
28GMV
MayTrends”,
2012 4) Gartner “Getting Down to Business on the Smarter Planet, 12 Oct 2010”
© 2012 IBM Corporation
4th era may increase IT’s share of worldwide GDP to 4% by 2030
Worldwide IT Spend as % of N-GDP
4%
Worldwide IT Spend as % of GDP
3%
4th era of IT
2%
3rd
1%
0%
Internet
Computing
2nd era of IT
1st era of IT
Mainframe
Personal
Computing
UNIX OS
DEC PDP-8
minicomputer
IBM 7000 mainframes
with transistors
8
era of IT
Smarter
Planet
IBM PC
Apple-1
MS
Windows
3.0; WW
Web
Cloud
Computing
New IT/business
architectures
Mobility
eBusiness Apps
Vertical solutions
Netscape IPO
Source: IBM Market Analysis extrapolated from IDC Black Book for IT and IBM Corp Finance for N-GDP,
Forrester Research
“Next WaveMoscow,
of IT Investment
is Smart
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28 May
2012Computing” Jan 2010, IBM Research GTO 2011 “Frontiers of IT”
Learning systems
Advanced robotics
Smart-net
Cross-industry
solutions
© 2012 IBM Corporation
US$ 54,000,000,000,000.00
US$ 15,000,000,000,000.00
US$ 4,000,000,000,000.00
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© 2012 IBM Corporation
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© 2012 IBM Corporation
IBM ecosystem drives the innovation
Why we partner with VC Community and
Entrepreneur Ecosystem
• Build strong partnerships in developing markets
• Develop solution partnerships
• Grow ecosystems for IBM platforms
• Drive insights into our strategic development
• Advise our clients with ‘leapfrog’ innovation
• Fill acquisition pipeline
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© 2012 IBM Corporation
fuels collaborative innovation
k
http://www.ibm.com/isv/startup
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© 2012 IBM Corporation
IBM Global Entrepreneur offers benefits to startups
Mentoring and networking
IBM industry insights
Access to IBM technical leaders
Free software
Local go-to-market support
IBM Smarter Planet visibility
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© 2012 IBM Corporation
We are Hosting 15 Events and 4 Regional Finals
2012 Schedule
Smart Camp Events
Miami (15th May)
New York (24th May)
Copenhagen (11th June)
Munich (20th June)
Bangalore (25th July)
Bangkok (08th Sept)
Sydney (11th Sept)
Tel Aviv (12th Sept)
Paris (28th Sept)
Istanbul (3rd Oct)
London (5th Oct)
Cape Town (10th Oct)
Mexico City (11th Oct)
Dublin (25th Oct)
Dublin
Boston
New
York
Mexico
City
London
Paris
Copenhagen
Moscow
Berlin
Munich
Istanbul
Bangalore
Miami
Moscow (30th Oct)
Beijing
Tel Aviv
Bangkok
Cape
Town
Sydney
Sao
Paulo
Regional Finals
Asia – Beijing (23rd/24th Sept)
Europe\Middle East – Berlin (13th/14thNov)
North America – Boston (20th/21st June)
South America / Africa– Sao Paolo (28th/29th Nov)
Global Finals
New York City, Feb 5-7, 2013
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© 2012 IBM Corporation
Entrepreneur Ecosystem : Driving Results
•1092 entrepreneurs in program
•SmartCamp finalists have raised more than $40
million in venture capital
•400 world-class external mentors
•Active in 15 countries
•Promotion on corporate Smarter Planet blogs
reaching audience of 220,000
•216 start-ups with remote coverage , 119 start-ups
with Direct coverage
•47% SmartCamp local winners optimized solutions
with IBM products
Ref: Dow Jones "Big Blue Banks On Small Start-Ups
For Growth"
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© 2012 IBM Corporation
Was it worth it ?
Место для
Вашего
логотипа
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42 Conference, Moscow, 28 May 2012
© 2012 IBM Corporation
42 Conference, Moscow, 28 May 2012
© 2012 IBM Corporation