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”Digital Transformations in the Information
Society” meeting
Measuring ICT in Europe – EITO’s experience
Axel Pols
German Association for IT, telecom and new media (BITKOM)
European Information Technology Observatory (EITO)
Geneva, 2 June 2006
European Information Technology
Observatory - members and sponsors
Founding members
Sponsors
EITO – general information
Broad and unique European initiative, founded in the
early nineties
Publishes the established yearbook for the ICT and CE
industry in Europe
Contains detailed data and information both by
country and by market segment
Presents special studies on topics of particular
interest
Produced by the EITO Task Force experts in cooperation with leading market research institutes
EITO 2006 - contents
The evolution of the European E-economy
The ICT market in Europe
The digital broadband value-added services industry
and markets in Europe: P2P networks and markets
The CE market in Western Europe
Statistical outlook
EITO Statistics in terms of OECD framework
IMPACTS
Value added,
USE
READINESS
employment, R&D and
Internet subscribers, PC per
population, Internet use
ICT investment, ICT
by households and
spending, ICT
individuals, Internet use by
occupations,
telecommunication
access paths, broadband
enterprise size and industry,
patents in ICT industries,
trade in ICT goods,
cross-border
mergers, acquisitions,
alliances
Internet transactions
penetration rates,
Internet hosts, number of
Websites, Internet
access prices
Source: OECD
in red: covered by EITO
Analysis of ICT spending: some challenges
Evaluation of data quality: variety of sources,
concepts, definitions
Market segmentation: distinguish temporary from
permanent developments
The concept of end-user spending: what is the price
of a cellular phone?
Exchange rate issues
Nominal versus real changes
Source: EITO 2006 in co-operation with IDC
Greece
Ireland
Norway
Italy
Slovenia
Spain
France
Germany
Austria
Belgium/Luxembourg
Denmark
Czech Republic
Slovakia
US
Finland
Poland
Portugal
Netherlands
Japan
Switzerland
Lithuania
UK
Romania
Hungary
Sweden
Latvia
Estonia
Bulgaria
Benchmarking ICT spending (1)
ICT expenditure as % of GDP: the higher the better?
12
10
8
6
4
2
0
Benchmarking ICT spending (1)
ICT expenditure as % of GDP: the higher the better?
 Level of ICT infrastructure: need to catch up?
 Different price levels
 Efficiency of expenditure
 Economic structure
 Consumer versus business spending
Source: EITO 2006 in co-operation with IDC
Romania
Bulgaria
Poland
Lithuania
Slovakia
Latvia
Czech Republic
Estonia
Hungary
Slovenia
Greece
Portugal
Spain
France
Ireland
Germany
Austria
Belgium/Luxembourg
US
Finland
Netherlands
UK
Norway
Japan
Denmark
Sweden
Switzerland
Benchmarking ICT spending (2)
ICT expenditure per capita: what the figures (don’t) tell
3000
2500
2000
1500
1000
500
0
Benchmarking ICT spending (2)
ICT per capita: what the figures (don’t) tell
 Comparative price levels?
 Consumer versus business spending
 Concentration of expenditure (age, income, region)
Conclusion: indicators need to be
interpreted carefully
Combine supply-side and demand-side analysis
Try to distinguish between ICT spending of
consumers, business, and public sector
Look at comparative HW, SW, Services shares in
total ICT
Look at share of consumer budget spent on ICT
Consider growth dynamics
More information and contact
German Association for information technology,
telecommunications and new media (BITKOM)
www.bitkom.org
European Information Technology Observatory
www.eito.com
Axel Pols - [email protected]